Tina Vanderlinden

Freelance Digital Marketer/ Strategist at Vander Digital

Transforming client needs into a well rounded digital marketing strategy. Manage and grow company presence on Facebook, Instagram, Threads, LinkedIn, TikTok, and YouTube. Developed and executed a comprehensive brand strategy aligned with the company's mission and values, ensuring consistent messaging and visual identity. Managing digital advertising campaigns, optimizing campaigns to increase ROI on Facebook, LinkedIn, Instagram, Google Ads, and TikTok. Consulting startups, helping leaders bring their brand vision to life, understand their audience, and create a funnel with optimized landing pages to capture leads. Tracking and analyzing data, researching trends, and preparing reports of findings.

Marketing & Communication Specialist (Contractor) at Tutor Doctor

Provide high quality support to franchisees via email, training material, and phone calls to answer marketing related queries, and onboard new locations. Social media management, including corporate and franchisee channels. Content management - creation and management of various forms of creative for all markets, including print, graphics, video, and seasonal campaigns. Email campaign management and CRM management. Oversee internal and external communication, including designing and implementing engaging communication plans and managing Public Relations campaigns. Liaise with various freelancers, partners, and agencies. Brand operations management to develop and enforce marketing and advertising brand standards.

Freelance Marketing Strategist at Sid Lee

Ideating and executing marketing campaigns and monthly content calendars with Sid Lee, working with brands such as Maple Leaf Foods, Coors Light, H&R Block, Netflix. Demonstrated a creative mindset with the ability to think outside the box and innovate in storytelling and content creation, while also possessing strong strategic thinking to translate business objectives into compelling brand and content strategies. Defining KPI’s and executing digital marketing strategy using various solutions such as lead generating campaigns, awareness campaigns, content/ social media campaigns, inbound marketing, etc.

Social Media Director at World Business Executive Coach Summit/ Coaching.com

Oversee the strategy, design, and execution of all communities and platforms channels: Facebook, Instagram, LinkedIn, Twitter, Tik Tok, Circle, etc. Develop content calendars and manage online communities. Grew online community from 25k to over 500k. Coordinate Facebook & LinkedIn Lives as well as Live Zoom webinars with over 3k attendees. Created a podcast from scratch. Plan, Book, Record, Edit, Launch, Promote. Design funnels, create and run advertising campaigns on Facebook, Google and LinkedIn. Managed a global remote team of 8 people + external agencies. Project management for global launches from ideation to execution.

Digital Director / Content Creator at Social By Nature

Managing various social media platforms (FB, IG, Pinterest, Twitter, LinkedIn) for clients specific to the health and wellness industry (monitoring, posting, contests, stories, etc.). Managed a team of 1-3 social media coordinators and 3 photographers. Coordinating and conducting photoshoots for monthly content. Producing high-quality audits and in-depth branding/social strategies. Writing SEO-optimized blogs. Managing client’s ad spend budgets and creating optimized ad campaigns through various social platforms. Analyzing metrics to produce monthly reports on social media progress. Curating graphics for personalized social content. Pitching services to new clients as well as upselling to current clients. Creating proposals, pricing structures, and packages to define the sales process.