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I am a multidisciplinary Digital Project Manager and Creative Strategist with strong expertise in AI-driven solutions, content innovation, and multi-channel campaign execution. Based in Bogotá, I combine creative vision with data-driven methodologies to drive measurable growth, operational efficiency, and high-impact digital experiences. I specialize in AI prompt engineering, workflow automation, and developing customized GPTs and marketing assistants that optimize processes, personalize experiences, and accelerate production. I’m adept at leading cross-functional teams, managing end-to-end digital initiatives, and building strategies that strengthen brand identity and audience engagement. My approach blends creative storytelling with pragmatic execution to deliver tangible results for brands and creators alike.…I am a multidisciplinary Digital Project Manager and Creative Strategist with strong expertise in AI-driven solutions, content innovation, and multi-channel campaign execution. Based in Bogotá, I combine creative vision with data-driven methodologies to drive measurable growth, operational efficiency, and high-impact digital experiences. I specialize in AI prompt engineering, workflow automation, and developing customized GPTs and marketing assistants that optimize processes, personalize experiences, and accelerate production. I’m adept at leading cross-functional teams, managing end-to-end digital initiatives, and building strategies that strengthen brand identity and audience engagement. My approach blends creative storytelling with pragmatic execution to deliver tangible results for brands and creators alike.

Natasha Maldonado

Project Manager, Creative Director, Brand Strategist, +3

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I am a multidisciplinary Digital Project Manager and Creative Strategist with strong expertise in AI-driven solutions, content innovation, and multi-channel campaign execution. Based in Bogotá, I combine creative vision with data-driven methodologies to drive measurable growth, operational efficiency, and high-impact digital experiences. I specialize in AI prompt engineering, workflow automation, and developing customized GPTs and marketing assistants that optimize processes, personalize experiences, and accelerate production. I’m adept at leading cross-functional teams, managing end-to-end digital initiatives, and building strategies that strengthen brand identity and audience engagement. My approach blends creative storytelling with pragmatic execution to deliver tangible results for brands and creators alike.…I am a multidisciplinary Digital Project Manager and Creative Strategist with strong expertise in AI-driven solutions, content innovation, and multi-channel campaign execution. Based in Bogotá, I combine creative vision with data-driven methodologies to drive measurable growth, operational efficiency, and high-impact digital experiences. I specialize in AI prompt engineering, workflow automation, and developing customized GPTs and marketing assistants that optimize processes, personalize experiences, and accelerate production. I’m adept at leading cross-functional teams, managing end-to-end digital initiatives, and building strategies that strengthen brand identity and audience engagement. My approach blends creative storytelling with pragmatic execution to deliver tangible results for brands and creators alike.

Available to hire

I am a multidisciplinary Digital Project Manager and Creative Strategist with strong expertise in AI-driven solutions, content innovation, and multi-channel campaign execution. Based in Bogotá, I combine creative vision with data-driven methodologies to drive measurable growth, operational efficiency, and high-impact digital experiences. I specialize in AI prompt engineering, workflow automation, and developing customized GPTs and marketing assistants that optimize processes, personalize experiences, and accelerate production.

I’m adept at leading cross-functional teams, managing end-to-end digital initiatives, and building strategies that strengthen brand identity and audience engagement. My approach blends creative storytelling with pragmatic execution to deliver tangible results for brands and creators alike.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Project Manager & Digital Development

January 1, 2024 - Present

Developed and implemented brand-specific GPT models and AI assistants, increasing campaign production speed and improving personalization. Led end-to-end digital initiatives ensuring brand consistency, creative alignment, and KPI-driven optimization. Automated workflows that reduced manual work by 30% and improved team operational efficiency. Collaborated with creative, accounts, and strategy teams to integrate AI into campaign pipelines and content creation processes.

Marketing & Creative Digital Strategist at NSTYLE

January 1, 2023 - January 1, 2024

Designed and executed multi-channel digital marketing strategies for a fashion brand, achieving over 40% growth in online engagement and visibility. Produced high-quality creative content aligned with brand identity and seasonal campaigns. Built and managed influencer programs that strengthened reach, community building, and customer loyalty.

Account Manager & Digital Marketing

January 1, 2022 - January 1, 2023

Created personalized marketing strategies for musicians using data insights and storytelling frameworks. Led social media campaigns that achieved measurable audience growth and higher engagement rates. Developed innovative content concepts to reinforce artist–audience connection and brand positioning.

Project Manager & Digital Development at Yaguerri

January 1, 2024 - Present

Developed and implemented brand-specific GPT models and AI assistants, increasing campaign production speed and improving personalization. Led end-to-end digital initiatives, ensuring brand consistency, creative alignment, and KPI-driven optimization. Automated workflows that reduced manual work by 30% and improved team operational efficiency. Collaborated with creative, accounts, and strategy teams to integrate AI into campaign pipelines and content creation processes.

Account Manager & Digital Marketing at Yaguerri

January 1, 2022 - January 1, 2023