I’m Yuxuan Chen, a digital media professional and current MSocSc Sustainability and Development Studies student at City University of Hong Kong. I blend creative production with data‑driven content strategy to grow audiences, optimize engagement, and support storytelling across platforms like TikTok and Douyin. My experience spans video production, animation (AE/C4D), content planning, and end‑to‑end project coordination, with hands‑on work in live streaming, campaigns, and cross‑functional teamwork. I’m passionate about sustainability and media, and I enjoy turning insights into compelling visuals while building efficient content operations. I thrive in fast‑paced environments that value experimentation and collaboration. I am fluent in Mandarin, proficient in English, with basic Cantonese, and I’m excited to contribute energy and creativity to new teams.

YUXUAN CHEN

I’m Yuxuan Chen, a digital media professional and current MSocSc Sustainability and Development Studies student at City University of Hong Kong. I blend creative production with data‑driven content strategy to grow audiences, optimize engagement, and support storytelling across platforms like TikTok and Douyin. My experience spans video production, animation (AE/C4D), content planning, and end‑to‑end project coordination, with hands‑on work in live streaming, campaigns, and cross‑functional teamwork. I’m passionate about sustainability and media, and I enjoy turning insights into compelling visuals while building efficient content operations. I thrive in fast‑paced environments that value experimentation and collaboration. I am fluent in Mandarin, proficient in English, with basic Cantonese, and I’m excited to contribute energy and creativity to new teams.

Available to hire

I’m Yuxuan Chen, a digital media professional and current MSocSc Sustainability and Development Studies student at City University of Hong Kong. I blend creative production with data‑driven content strategy to grow audiences, optimize engagement, and support storytelling across platforms like TikTok and Douyin. My experience spans video production, animation (AE/C4D), content planning, and end‑to‑end project coordination, with hands‑on work in live streaming, campaigns, and cross‑functional teamwork.

I’m passionate about sustainability and media, and I enjoy turning insights into compelling visuals while building efficient content operations. I thrive in fast‑paced environments that value experimentation and collaboration. I am fluent in Mandarin, proficient in English, with basic Cantonese, and I’m excited to contribute energy and creativity to new teams.

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Language

English
Advanced

Work Experience

Office Intern at China Cinda (Hong Kong) Limited
November 1, 2025 - Present
HR Information Management: digital entry, updates, and maintenance of all employee information ensuring 100% compliance and accuracy. Administrative Operations Support: handled daily office requests, document processing, workflow tracking, and departmental coordination to improve efficiency. Special Project Participation: core member in year-end audit operations, data collation, and report drafting support.
Anchor & TikTok Operations Specialist at Nanjing Shunye Trading Co., Ltd.
June 1, 2024 - August 1, 2025
Content growth: published 30 short videos monthly, grew followers from 6,324 to 8,582; performed A/B testing on thumbnails/titles and pacing. Data Analysis: monitored views, engagement, conversion, and retention to optimize posting schedules and hashtags, driving an 80% increase in average daily views in 30 days. Live Stream Conversion: English-language host for crystal category, achieving $8,000 GMV per 5‑hour session; implemented limited-time offers to increase dwell time and achieve 2.2% payment conversion. Customer Operations: established private domain follow-up SOP, boosting repurchase rate; cross‑functional coordination reduced post‑sale response time to 4 hours and lowered negative reviews.
Media Operations Intern at Nanjing Rongyue Packaging Co., Ltd.
July 1, 2022 - October 1, 2022
Dynamic content: produced two product promotional videos and teardown animations (15–45s) using AE/C4D, achieving 3% engagement and 10,000 impressions. Visual Marketing: designed 7 sets of marketing materials; supported 3 events generating 150 qualified leads. End-to-End Video Production: contributed to corporate promo films and team culture videos; multi‑camera editing in Premiere Pro with voiceovers, SFX, and subtitles.
Media Operations Volunteer at Nanjing Municipal Cultural Center
July 1, 2023 - June 1, 2024
Official Account Management: conceived campaigns and published ten articles; a feature article exceeded 1,000 views with readership up 20% on average. Short Video Production: produced eight videos from concept to editing, achieving 95% completion rate and 18,000 cumulative views. Timing Optimisation: adjusted posting times to maximize readership and engagement.

Education

Master of Social Science (MSocSc) Sustainability and Development Studies at City University of Hong Kong
September 1, 2025 - December 1, 2025
Bachelor of Art in Digital Media Art at Nanjing Tech University
September 1, 2020 - June 1, 2024

Qualifications

Individual Scholarship - Nanjing Tech University (S1)
September 1, 2021 - June 30, 2022
Individual Scholarship - Nanjing Tech University (S2)
September 1, 2021 - June 30, 2022
Individual Scholarship - Nanjing Tech University (S2)
September 1, 2022 - June 30, 2023

Industry Experience

Media & Entertainment, Education, Software & Internet, Professional Services, Retail