YUXUAN CHEN

HR Information Management: digital entry, updates, and maintenance of all employee information ensuring 100% compliance and accuracy. Administrative Operations Support: handled daily office requests, document processing, workflow tracking, and departmental coordination to improve efficiency. Special Project Participation: core member in year-end audit operations, data collation, and report drafting support.

Content growth: published 30 short videos monthly, grew followers from 6,324 to 8,582; performed A/B testing on thumbnails/titles and pacing. Data Analysis: monitored views, engagement, conversion, and retention to optimize posting schedules and hashtags, driving an 80% increase in average daily views in 30 days. Live Stream Conversion: English-language host for crystal category, achieving $8,000 GMV per 5‑hour session; implemented limited-time offers to increase dwell time and achieve 2.2% payment conversion. Customer Operations: established private domain follow-up SOP, boosting repurchase rate; cross‑functional coordination reduced post‑sale response time to 4 hours and lowered negative reviews.

Official Account Management: conceived campaigns and published ten articles; a feature article exceeded 1,000 views with readership up 20% on average. Short Video Production: produced eight videos from concept to editing, achieving 95% completion rate and 18,000 cumulative views. Timing Optimisation: adjusted posting times to maximize readership and engagement.