Biswajit Ray

Digital Marketing Executive at Palmetto Soft

Managed SEO and digital marketing campaigns for USA and Indian clients across multiple industries. Performed on-page, off-page, and technical SEO to improve keyword rankings and organic visibility. Conducted keyword research, competitor analysis, and SEO audits using SEMrush, Ahrefs, and Google Search Console. Planned and optimized Google Ads and Meta Ads campaigns to generate qualified leads and reduce CPL. Created and executed content strategies, including blogs, landing pages, and website content to optimize for search intent. Managed social media marketing including content calendars, engagement, and paid campaigns. Built and optimized conversion-focused landing pages to improve user experience and increase conversion rates. Monitored campaign performance using Google Analytics; prepared weekly/monthly reports; recommended data-driven improvements. Coordinated with clients for requirements gathering, strategy presentations, approvals, and performance reviews. Handled WordPress upda