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I am a strategist with a maker's mindset. Whether I am working on reducing churn at a national newspaper or designing sustainable audio furniture, I always seek the perfect balance between form, function, and results. Following a venture into artisanal entrepreneurship, I am now ready to apply my leadership and digital transformation experience to a forward-thinking team. I bring passion for music, craft, and business, and I’m excited to collaborate on forward-thinking projects.…I am a strategist with a maker's mindset. Whether I am working on reducing churn at a national newspaper or designing sustainable audio furniture, I always seek the perfect balance between form, function, and results. Following a venture into artisanal entrepreneurship, I am now ready to apply my leadership and digital transformation experience to a forward-thinking team. I bring passion for music, craft, and business, and I’m excited to collaborate on forward-thinking projects.

Jacob Bours

Digital Marketer, Growth Marketer, Brand Strategist, +4

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I am a strategist with a maker's mindset. Whether I am working on reducing churn at a national newspaper or designing sustainable audio furniture, I always seek the perfect balance between form, function, and results. Following a venture into artisanal entrepreneurship, I am now ready to apply my leadership and digital transformation experience to a forward-thinking team. I bring passion for music, craft, and business, and I’m excited to collaborate on forward-thinking projects.…I am a strategist with a maker's mindset. Whether I am working on reducing churn at a national newspaper or designing sustainable audio furniture, I always seek the perfect balance between form, function, and results. Following a venture into artisanal entrepreneurship, I am now ready to apply my leadership and digital transformation experience to a forward-thinking team. I bring passion for music, craft, and business, and I’m excited to collaborate on forward-thinking projects.

Available to hire

I am a strategist with a maker’s mindset. Whether I am working on reducing churn at a national newspaper or designing sustainable audio furniture, I always seek the perfect balance between form, function, and results.

Following a venture into artisanal entrepreneurship, I am now ready to apply my leadership and digital transformation experience to a forward-thinking team. I bring passion for music, craft, and business, and I’m excited to collaborate on forward-thinking projects.

Skills

Leadership

Data Visualization

Experience Level

Leadership

Expert

Data Visualization

Intermediate

Language

English

Fluent

Dutch

Fluent

German

Beginner

Work Experience

Digital CX Strategist at Merkle

April 1, 2018 - December 1, 2019

Defined long-term vision for clients and translated opportunities into concrete digital strategies and implementation plans. Served as agency-side Product Owner for the HEMA client, acting as the bridge between client wishes and the development team's capacity.

Digital Marketing Manager at WWF (Wereld Natuur Fonds)

March 1, 2001 - September 1, 2015

Strengthened the digital voice of WWF via SEO, SEA, and conversion optimization.

Strategist & Manager Digital Acquisition at NRC Mediahuis

January 1, 2020 - October 1, 2022

Built bridges between Editorial, Marketing and Technology; Expanded the team from 2 to 8 specialists; Digitally transformed the acquisition process, resulting in a record number of subscribers. Defined, led and launched various projects.

Manager Customer Value at NRC Mediahuis

October 1, 2022 - May 1, 2025

The mission: to retain subscribers longer by making the value of the subscription more tangible. The impact: responsible for the lowest churn rate in 10 years.

Entrepreneur & Maker at Studio Bours

May 1, 2025 - Present

Entrepreneur & Maker Studio Bours founding a private label for sustainable audio furniture. This role combines my passion for music, craftsmanship, and business acumen. Full ownership: from product design and manufacturing to branding and sales.