JB

Jacob Bours

Available to hire

I am a strategist with a maker's mindset. Whether I am working on reducing churn at a national newspaper or designing sustainable audio furniture, I always seek the perfect balance between form, function, and results.

About

I am a strategist with a maker’s mindset. Whether I am working on reducing churn at a national newspaper or designing sustainable audio furniture, I always seek the perfect balance between form, function, and results.

Following a venture into artisanal entrepreneurship, I am now ready to apply my leadership and digital transformation experience to a forward-thinking team. I bring passion for music, craft, and business, and I’m excited to collaborate on forward-thinking projects.

  • 23 years' experience
  • Joined December 2025

Languages

  • EnglishFluent
  • DutchFluent
  • GermanBeginner

Industry experience

  • Media & Entertainment
  • Non-Profit Organization
  • Professional Services

More experts in Utrecht, Netherlands

Work experience· 5 roles

Entrepreneur & Maker · Studio BoursMay 2025 – Present · 1 yr 7 mos

Entrepreneur & Maker Studio Bours founding a private label for sustainable audio furniture. This role combines my passion for music, craftsmanship, and business acumen. Full ownership: from product design and manufacturing to branding and sales.

Manager Customer Value · NRC MediahuisOct 2022 – May 2025 · 2 yrs 8 mos

The mission: to retain subscribers longer by making the value of the subscription more tangible. The impact: responsible for the lowest churn rate in 10 years.

Strategist & Manager Digital Acquisition · NRC MediahuisJan 2020 – Oct 2022 · 2 yrs 10 mos

Built bridges between Editorial, Marketing and Technology; Expanded the team from 2 to 8 specialists; Digitally transformed the acquisition process, resulting in a record number of subscribers. Defined, led and launched various projects.

Digital CX Strategist · MerkleApr 2018 – Dec 2019 · 1 yr 9 mos
Digital Marketing Manager · WWF (Wereld Natuur Fonds)Mar 2001 – Sep 2015 · 14 yrs 7 mos

Education

Bachelor · University of Applied Sciences Utrecht2000 – 2006

Certifications and awards

Situational Leadership2024 – 2025
Coaching Training2021 – 2025

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