Aira Amelia
I design and execute data-driven go-to-market strategies, leading 30+ cross-functional specialists to deliver strategic initiatives on time and with high quality.
About
I design and execute data-driven go-to-market strategies, leading 30+ cross-functional specialists to deliver strategic initiatives on time and with high quality. I love turning insights into actionable plans, planning sprints, and ensuring clear communication across teams to achieve measurable growth. I also build ambassador and referral programs and scale online communities through multi-channel campaigns.
Beyond campaigns, I focus on transparency with stakeholders, delivering data-driven reporting and continuously optimizing ROI. I’ve grown online communities from zero to hundreds of thousands across platforms like Discord, Twitter, Reddit, and Telegram, while expanding brand presence and engagement through tailored, audience-aware initiatives.
- 9 years' experience
- Joined December 2025
Languages
- EnglishFluent
- MalayAdvanced
Industry experience
- Media & Entertainment
- Professional Services
- Software & Internet
- Education
- Other
Work experience· 4 roles
Drove virtual and in-person recruitment initiatives; managed event marketing; led end-to-end marketing campaigns; measured ROI; delivered data-driven reporting; ensured alignment with business objectives across project phases.
Directed end-to-end product launches; created and managed AB tests; optimized ROI; led multi-channel campaigns (email, SEO/SEM, social media); built ambassador and referral programs; scaled social and community channels to drive growth.
Produced press releases, brochures, and PR materials; managed all official communications channels; built strong media and journalist relations, securing high-impact coverage; prepared executive speeches and keynote materials; coached C-level executives for public appearances; organized major conferences, panels, and networking events; ensured strong visibility; managed influencers and KOL collaborations to drive brand reach and engagement.
Education
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