I design and execute data-driven go-to-market strategies, leading 30+ cross-functional specialists to deliver strategic initiatives on time and with high quality. I love turning insights into actionable plans, planning sprints, and ensuring clear communication across teams to achieve measurable growth. I also build ambassador and referral programs and scale online communities through multi-channel campaigns. Beyond campaigns, I focus on transparency with stakeholders, delivering data-driven reporting and continuously optimizing ROI. I’ve grown online communities from zero to hundreds of thousands across platforms like Discord, Twitter, Reddit, and Telegram, while expanding brand presence and engagement through tailored, audience-aware initiatives.…

Aira Amelia

I design and execute data-driven go-to-market strategies, leading 30+ cross-functional specialists to deliver strategic initiatives on time and with high quality. I love turning insights into actionable plans, planning sprints, and ensuring clear communication across teams to achieve measurable growth. I also build ambassador and referral programs and scale online communities through multi-channel campaigns. Beyond campaigns, I focus on transparency with stakeholders, delivering data-driven reporting and continuously optimizing ROI. I’ve grown online communities from zero to hundreds of thousands across platforms like Discord, Twitter, Reddit, and Telegram, while expanding brand presence and engagement through tailored, audience-aware initiatives.…

Available to hire

I design and execute data-driven go-to-market strategies, leading 30+ cross-functional specialists to deliver strategic initiatives on time and with high quality. I love turning insights into actionable plans, planning sprints, and ensuring clear communication across teams to achieve measurable growth. I also build ambassador and referral programs and scale online communities through multi-channel campaigns.

Beyond campaigns, I focus on transparency with stakeholders, delivering data-driven reporting and continuously optimizing ROI. I’ve grown online communities from zero to hundreds of thousands across platforms like Discord, Twitter, Reddit, and Telegram, while expanding brand presence and engagement through tailored, audience-aware initiatives.

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Language

English
Fluent
Malay
Advanced

Work Experience

Product Marketing Manager at Limkowking University of Creative Technology
January 1, 2015 - December 31, 2017
Built detailed roadmaps and go-to-market plans; expertly managed 30+ cross-functional specialists (developers, product managers, designers, SM M, community managers, KOLs, researchers, analysts, sales, agencies) to ensure seamless alignment and timely execution of strategic initiatives; planned sprints, assigned and prioritized tasks; developed comprehensive technical specifications for all specialists; guaranteed on-time, high-quality project delivery.
Product Marketing Manager at Limkowking University of Creative Technology
January 1, 2021 - June 30, 2023
Directed end-to-end product launches; created and managed AB tests; optimized ROI; led multi-channel campaigns (email, SEO/SEM, social media); built ambassador and referral programs; scaled social and community channels to drive growth.
Communications & PR Manager at Astana International Financial Centre
November 1, 2017 - January 31, 2019
Produced press releases, brochures, and PR materials; managed all official communications channels; built strong media and journalist relations, securing high-impact coverage; prepared executive speeches and keynote materials; coached C-level executives for public appearances; organized major conferences, panels, and networking events; ensured strong visibility; managed influencers and KOL collaborations to drive brand reach and engagement.
Senior Marketing Project Manager at BDC Consulting – Marketing Agency
June 1, 2023 - Present
Drove virtual and in-person recruitment initiatives; managed event marketing; led end-to-end marketing campaigns; measured ROI; delivered data-driven reporting; ensured alignment with business objectives across project phases.

Education

Nazarbayev University Program at Nazarbayev University
January 1, 2019 - January 1, 2021
Foundation in Business at Malaysia, Kuala Lumpur
January 1, 2011 - December 31, 2012
Bachelor of Creative Multimedia at Malaysia, Kuala Lumpur
January 1, 2012 - December 31, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Other