I am a Swiss marketing professional with a passion for building brands through strategic marketing, communications and events. I have over 20 years of experience in marketing, communications and events — including 12 years as the head of the marketing and communications department of a renowned Swiss private bank in Zurich. Now I have founded IDENTITY ONE GmbH, a boutique agency for marketing, communications and events. Thanks to my diverse professional background, I can offer a broad range of services (from brand strategy, branding, and marketing materials including graphic design, to strategic communications consulting, content creation for social media including support with planning and management, all the way to organizing events of all kinds, including the development of creative event concepts and on-site event coordination). Clients benefit from a one-stop service, 20 years of experience, my client- and service-oriented mindset, my exceptionally high quality standards, and my passion and dedication for everything I do.

I am a Swiss marketing professional with a passion for building brands through strategic marketing, communications and events. I have over 20 years of experience in marketing, communications and events — including 12 years as the head of the marketing and communications department of a renowned Swiss private bank in Zurich. Now I have founded IDENTITY ONE GmbH, a boutique agency for marketing, communications and events. Thanks to my diverse professional background, I can offer a broad range of services (from brand strategy, branding, and marketing materials including graphic design, to strategic communications consulting, content creation for social media including support with planning and management, all the way to organizing events of all kinds, including the development of creative event concepts and on-site event coordination). Clients benefit from a one-stop service, 20 years of experience, my client- and service-oriented mindset, my exceptionally high quality standards, and my passion and dedication for everything I do.

Available to hire

I am a Swiss marketing professional with a passion for building brands through strategic marketing, communications and events. I have over 20 years of experience in marketing, communications and events — including 12 years as the head of the marketing and communications department of a renowned Swiss private bank in Zurich. Now I have founded IDENTITY ONE GmbH, a boutique agency for marketing, communications and events.
Thanks to my diverse professional background, I can offer a broad range of services (from brand strategy, branding, and marketing materials including graphic design, to strategic communications consulting, content creation for social media including support with planning and management, all the way to organizing events of all kinds, including the development of creative event concepts and on-site event coordination).
Clients benefit from a one-stop service, 20 years of experience, my client- and service-oriented mindset, my exceptionally high quality standards, and my passion and dedication for everything I do.

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Language

German
Fluent
English
Fluent
French
Intermediate

Work Experience

CEO & Founder at IDENTITY ONE GmbH
September 1, 2025 - Present
Founder and CEO of IDENTITY ONE GmbH, a boutique agency for marketing, communications and events. Responsible for strategic direction, client acquisition, and service delivery across marketing, communications and events.
Head Marketing & Communications Switzerland at LGT Bank (Switzerland) Ltd.
September 1, 2013 - June 30, 2025
Responsible for all marketing activities in Switzerland, including events, advertising, printed materials, communications, CI/CD, and annual marketing and budget planning. Primary contact for branch and department heads and the Executive Board. Managed a Marketing & Communications team of 5.
Marketing Manager at LGT Bank Ltd., Vaduz
March 1, 2007 - September 30, 2013
Planned and developed marketing projects (events, brochures, advertising, branding, direct mailings, advertorials, client gifts) within integrated communications; contributed to group-wide Corporate Identity; supported internal clients and coordinated with external partners.
Marketing Assistant at LGT Bank Ltd., Vaduz
August 1, 2006 - March 31, 2007
Administrative support for the central marketing department; participated in events, publications, advertising and branding projects.
Intern Marketing and Trading/Treasury at LGT Bank Ltd., Vaduz
February 1, 2005 - January 31, 2006
Internship as part of the business school curriculum; exposure to marketing and treasury activities.

Education

Federal Diploma in Communications Management at Swiss Marketing Academy Zurich
February 1, 2019 - October 31, 2019
Federal Diploma in Marketing at BVS St. Gallen
September 1, 2009 - April 30, 2011
Federal Vocational Baccalaureate in Business at Cantonal School of Sargans
August 1, 2002 - June 30, 2006
Secondary school diploma at Vilters-Wangs
August 1, 1999 - July 31, 2002
Primary school diploma at Wangs
August 1, 1993 - July 31, 1999

Qualifications

Federal Diploma in Communications Management
February 1, 2019 - October 31, 2019
Federal Diploma in Marketing
September 1, 2009 - April 30, 2011
Federal Vocational Baccalaureate in Business
August 1, 2002 - June 30, 2006

Industry Experience

Financial Services, Media & Entertainment, Professional Services