I’m a hands-on digital marketing professional with a strategic mindset and a passion for turning data into actionable growth. Over the years I’ve led cross‑channel media planning, campaign strategy, and omnichannel activations to drive ROI, brand visibility, and partner engagement. I thrive in collaborative environments, aligning messaging with sales objectives and translating media insights into compelling consumer campaigns. I’m adept at stakeholder management, audience storytelling, and continuously optimizing campaigns through data-driven decision making. In addition to my in‑house and agency experience, I have honed global virtual marketing skills, completed executive certifications in digital marketing and analytics, and expanded my linguistic and cultural fluency to work effectively across India, Europe, and the UK. I’m excited to leverage my expertise to build robust go‑to‑market strategies and measurable, scalable growth for forward‑thinking brands.…

Deepika Hari Vankayala

I’m a hands-on digital marketing professional with a strategic mindset and a passion for turning data into actionable growth. Over the years I’ve led cross‑channel media planning, campaign strategy, and omnichannel activations to drive ROI, brand visibility, and partner engagement. I thrive in collaborative environments, aligning messaging with sales objectives and translating media insights into compelling consumer campaigns. I’m adept at stakeholder management, audience storytelling, and continuously optimizing campaigns through data-driven decision making. In addition to my in‑house and agency experience, I have honed global virtual marketing skills, completed executive certifications in digital marketing and analytics, and expanded my linguistic and cultural fluency to work effectively across India, Europe, and the UK. I’m excited to leverage my expertise to build robust go‑to‑market strategies and measurable, scalable growth for forward‑thinking brands.…

Available to hire

I’m a hands-on digital marketing professional with a strategic mindset and a passion for turning data into actionable growth. Over the years I’ve led cross‑channel media planning, campaign strategy, and omnichannel activations to drive ROI, brand visibility, and partner engagement. I thrive in collaborative environments, aligning messaging with sales objectives and translating media insights into compelling consumer campaigns. I’m adept at stakeholder management, audience storytelling, and continuously optimizing campaigns through data-driven decision making.

In addition to my in‑house and agency experience, I have honed global virtual marketing skills, completed executive certifications in digital marketing and analytics, and expanded my linguistic and cultural fluency to work effectively across India, Europe, and the UK. I’m excited to leverage my expertise to build robust go‑to‑market strategies and measurable, scalable growth for forward‑thinking brands.

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Skills

Experience Level

Language

English
Fluent
Hindi
Fluent
Malayalam
Fluent
French
Beginner

Work Experience

Digital Marketing Strategist at LeanSEM
October 1, 2024 - December 31, 2024
Led in-depth performance data analysis to identify underperforming campaigns and optimize targeting, devised a detailed customer journey map with media touchpoints to improve targeting precision, designed visual performance reports to simplify complex data for stakeholders, and guided budget allocation to project a 36% revenue increase with a 5% ad spend increase.
Career Break
January 1, 2018 - Present
Relocation and full-time parenting. Managed multiple international relocations and developed resilience and cross-cultural communication skills while pursuing professional certifications in digital marketing and analytics.
Career Break / Relocation and Full-Time Parenting
January 1, 2018 - Present
Managed multiple international relocations across India, Switzerland, and the UK; completed professional certifications in digital marketing and analytics from London Business School and LSE; led global virtual marketing projects; enhanced multilingual fluency by learning French.
Senior Manager - Account Planning and Strategy / Brand Head at India Today Group
March 1, 2014 - March 1, 2015
Forged cross-functional partnerships with sales, editorial, and digital teams to conceptualize integrated brand campaigns. Analyzed competitive investment trends and media mix; scaled Reader's Digest revenues by 15%; strategized client activation on India Today event platforms; developed internal capability-building framework reducing new hire go-to-market time by 50%.
Senior Manager - Account Planning and Strategy | Brand Head at India Today Group
March 1, 2014 - March 31, 2015
Forged cross-functional partnerships with sales, editorial, and digital teams to conceptualize and implement integrated brand campaigns; analyzed competitive investment trends, media mix, and consumer targeting strategies; scaled and optimized revenues for Reader's Digest; developed internal capability framework reducing new-hire go-to-market time by 50%.
Marketing and Research Executive at BBC Worldwide Channels India
June 1, 2011 - December 31, 2012
Directed cross-platform audience insights initiatives; synthesized viewership data to inform targeted programming decisions; led social media footprint and content strategy for BBC Entertainment India and CBeebies Asia, doubling engagement; planned and executed media projects end-to-end including budgets and agency coordination.
Senior Account Planner at India Today Group
April 1, 2009 - June 30, 2011
Formulated sales strategy for multiple publications; analyzed publishing trends, suggested new product introductions; monitored and analyzed competitive activity, billing and MIS reports; synthesized qualitative and quantitative consumer research into integrated campaign insights.
Media Planner at Mindshare, Group M
February 1, 2007 - August 31, 2007
Planned and optimized ₹3 Cr cross-channel campaigns for Tropicana brands, improving reach efficiency by 25% through data-driven audience segmentation; pioneered content-led media innovations to boost brand storytelling; delivered analytics that uncovered 15% media cost efficiencies.
Media Planner at Carat Media Services
October 1, 2006 - February 28, 2007
Planned, strategized and implemented media plans for ABN Amro, Max New York Life and Dainik Jagran; analyzed target audiences and negotiated with media vendors to maximize campaign reach and deliver measurable value.
Media Planner Trainee at Madison Media Services
January 1, 2006 - October 31, 2006
Optimized campaign performance for General Motors and Mother Dairy through strategic media planning; assisted with budget allocation and cross-functional collaboration to maximize campaign impact.
Sales Coordinator at ETV Network
December 1, 2002 - December 31, 2003
Maintained billing and reconciliation reports for clients and agencies; supported revenue administration and client servicing.

Education

Digital Marketing Strategy & Analytics at London School of Economics (LSE)
January 1, 2024 - December 1, 2025
Mastering Digital Marketing: SEM, SEO, Social Media at London Business School
January 1, 2020 - January 1, 2021
MBA at Lancaster University Management School
January 11, 2030 - December 1, 2025
Masters in Advertising & Marketing Management at Amity University
January 11, 2030 - December 1, 2025
B.A. (Honours) English at Delhi University
January 11, 2030 - December 1, 2025
Digital Marketing Strategy & Analytics at LSE
January 1, 2024 - December 31, 2024
Mastering Digital Marketing: SEM, SEO, Social Media at London Business School
January 1, 2020 - December 31, 2021
MBA at Lancaster University Management School (Exchange: University of St. Gallen, Switzerland)
January 11, 2030 - December 1, 2025
Masters in Advertising & Marketing Management at Amity University, India
January 11, 2030 - December 1, 2025
B.A. (Honours) English at Delhi University, India
January 11, 2030 - December 1, 2025
Digital Marketing Strategy & Analytics at London School of Economics (LSE)
January 1, 2024 - January 1, 2024
Mastering Digital Marketing: SEM, SEO, Social Media at London Business School
January 1, 2020 - December 31, 2021
MBA at Lancaster University Management School
January 11, 2030 - December 8, 2025
Masters in Advertising & Marketing Management at Amity University, India
January 11, 2030 - December 8, 2025
B.A. (Honours) English at Delhi University, India
January 11, 2030 - December 8, 2025

Qualifications

Digital Marketing & Analytics Certification
January 1, 2024 - December 1, 2025
Mastering Digital Marketing: SEM, SEO, Social Media
January 1, 2020 - January 1, 2021
CIM
January 11, 2030 - December 1, 2025
CIM
January 11, 2030 - December 8, 2025
ACIM
January 11, 2030 - December 8, 2025

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet

Skills

Experience Level