Hi, I’m Brittney Adele Roberts, a results-driven marketing and communications professional with 8+ years of experience in digital advertising and campaign management. I excel at developing and executing marketing plans, creating engaging content for digital and social channels, and using data-driven insights to improve reach and ROI. I’m known for collaborating with cross-functional teams, juggling multiple projects on tight deadlines, and aligning initiatives with organizational goals. I recently completed a Diploma in Integrated Marketing Communications to sharpen both strategy and creative execution, and I’m excited to bring my cross-cultural experience from Canada and India to new opportunities.

Brittney Adele Roberts

Hi, I’m Brittney Adele Roberts, a results-driven marketing and communications professional with 8+ years of experience in digital advertising and campaign management. I excel at developing and executing marketing plans, creating engaging content for digital and social channels, and using data-driven insights to improve reach and ROI. I’m known for collaborating with cross-functional teams, juggling multiple projects on tight deadlines, and aligning initiatives with organizational goals. I recently completed a Diploma in Integrated Marketing Communications to sharpen both strategy and creative execution, and I’m excited to bring my cross-cultural experience from Canada and India to new opportunities.

Available to hire

Hi, I’m Brittney Adele Roberts, a results-driven marketing and communications professional with 8+ years of experience in digital advertising and campaign management. I excel at developing and executing marketing plans, creating engaging content for digital and social channels, and using data-driven insights to improve reach and ROI.

I’m known for collaborating with cross-functional teams, juggling multiple projects on tight deadlines, and aligning initiatives with organizational goals. I recently completed a Diploma in Integrated Marketing Communications to sharpen both strategy and creative execution, and I’m excited to bring my cross-cultural experience from Canada and India to new opportunities.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate

Work Experience

Search Engine Digital Advertising Manager at Conquest Outback Productions
April 1, 2024 - Present
Develop and optimize Google Ads Search, Display, and Shopping campaigns. Create ad visuals and videos for Facebook Ads using Canva. Increase traffic and conversion rates through targeted ad strategies. Conduct campaign performance analysis and provide actionable recommendations.
Digital Marketing & Research Senior Associate at Google Operations Centre (GOC)
February 1, 2021 - June 30, 2023
Optimized mobile app campaigns for European and Asian markets. Delivered strategic recommendations for account structure, creative assets, and bids. Monitored campaign performance and improved ROI through data-driven adjustments.
Campaign Management Specialist at Cognizant Technology Solutions
January 1, 2019 - February 28, 2021
Enhanced mobile app installation and engagement through Google Ads optimization. Developed bidding strategies and conversion tracking improvements. Award: Cognizant Cheers Coral Award (Q4 2020) for exceptional performance.
Account Executive at Regalix Inc.
November 1, 2016 - December 31, 2018
Advised Google AdWords Upper Middle Market clients on ad strategies. Designed campaigns for search and display networks. Prepared performance reports and implemented conversion-boosting recommendations.

Education

Diploma – Integrated Marketing Communications at Bow Valley College
September 1, 2023 - June 30, 2025
Bachelor of Arts – Computers, Economics, Commerce at St. Francis Degree College for Women
January 1, 2004 - December 31, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education