I am a Graphic Designer (UBA) and digital illustrator with over 15 years of experience working with both national and international brands. My passion lies in visual storytelling and promoting social change through design. I specialize in digital illustration, branding, editorial design, and content creation for social media. My approach combines aesthetics, creativity, and effective communication.

Florencia Figueroa

I am a Graphic Designer (UBA) and digital illustrator with over 15 years of experience working with both national and international brands. My passion lies in visual storytelling and promoting social change through design. I specialize in digital illustration, branding, editorial design, and content creation for social media. My approach combines aesthetics, creativity, and effective communication.

Available to hire

I am a Graphic Designer (UBA) and digital illustrator with over 15 years of experience working with both national and international brands. My passion lies in visual storytelling and promoting social change through design. I specialize in digital illustration, branding, editorial design, and content creation for social media. My approach combines aesthetics, creativity, and effective communication.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Graphic Designer / Illustrator at Modus
January 1, 2006 - January 1, 2008
Comprehensive catalog design, signage, and banner design in different formats for social media for Wall-Mart Supercenter and various other clients.
Graphic Designer at Garcia Farpela
January 1, 2008 - January 1, 2009
Managing several visual identity projects for a printing company based in Spain.
Digital Photo Retoucher at 2010 Antenne
January 1, 2009 - January 1, 2010
Working on various veterinary product catalogs and photo retouching to enhance visual appeal.
Graphic Designer at Volkswagen Digital Agency
January 1, 2020 - Present
Worked on various branding and marketing campaigns while managing the transition to a new CRM. Developed digital assets and collaborated with cross-functional teams.
Digital Illustrator at Freelance
January 1, 2011 - Present
Created illustrations for children’s books, magazines, and online platforms. Focused on storytelling and visual impact through digital media.
Graphic Designer at Nordelta
January 1, 2020 - Present
Worked on branding and communication strategies in Nordelta. Paid special attention to visual identity and customer relationship management (CRM).
Freelance Graphic Designer at Various Clients
January 1, 2010 - Present
Provided graphic design services for various clients, specializing in digital illustration, branding, and editorial design.
Art Director at Cualit
January 1, 2011 - December 31, 2015
Managed a team of designers while overseeing projects from concept to completion, ensuring high-quality standards.
Graphic Designer at Banco de Contenidos
January 1, 2009 - December 31, 2010
Designed marketing collateral and digital assets for the bank, enhancing their brand image and communication efforts.
Editor at NEON
January 1, 2007 - December 31, 2009
Worked as part of an editorial team, responsible for layout and design of various publications.
Graphic Designer at Volkswagen
January 1, 2023 - Present
Worked in Nordelta, focusing on CRM integration and digital communication. Developed branding materials and digital campaigns.
Freelance Digital Illustrator at Self-Employed
January 1, 2011 - Present
Created various illustrations for digital platforms, including children's books and marketing materials, while collaborating with clients directly.
Graphic Designer at Banco Ciudad
January 1, 2016 - January 1, 2018
Managed design projects for both print and digital media, ensuring brand consistency across all platforms.
Art Director at Grupo CCom
January 1, 2018 - January 1, 2020
Led a team of designers and illustrators to conceptualize and execute marketing campaigns for well-known brands.
Senior Designer at Alma Design
January 1, 2020 - January 1, 2023
Focused on creating strategic visual solutions for clients in various sectors, enhancing their communication through design.

Education

Graphic Designer at University of Buenos Aires
January 1, 2003 - January 1, 2007
Bachelor's Degree in Graphic Design at University of Buenos Aires (UBA)
January 1, 2005 - January 1, 2010
Graphic Design at University of Buenos Aires
January 1, 2006 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet