I'm Jill Stelluto-Hall, a strategic product and merchandising leader with 17+ years shaping apparel, accessories, and consumer experiences. I specialize in trend forecasting, brand positioning, and end-to-end product lifecycle management from concept through production. I love blending creative vision with business acumen to drive market-relevant innovations and revenue growth. I excel at building cross-functional teams, optimizing supplier relationships, and delivering scalable, high-quality product assortments. My approach centers on customer insights, data-driven planning, and collaborative leadership to turn ideas into commercially successful products and brand experiences.

Jill Stelluto-Hall

I'm Jill Stelluto-Hall, a strategic product and merchandising leader with 17+ years shaping apparel, accessories, and consumer experiences. I specialize in trend forecasting, brand positioning, and end-to-end product lifecycle management from concept through production. I love blending creative vision with business acumen to drive market-relevant innovations and revenue growth. I excel at building cross-functional teams, optimizing supplier relationships, and delivering scalable, high-quality product assortments. My approach centers on customer insights, data-driven planning, and collaborative leadership to turn ideas into commercially successful products and brand experiences.

Available to hire

I’m Jill Stelluto-Hall, a strategic product and merchandising leader with 17+ years shaping apparel, accessories, and consumer experiences. I specialize in trend forecasting, brand positioning, and end-to-end product lifecycle management from concept through production. I love blending creative vision with business acumen to drive market-relevant innovations and revenue growth.

I excel at building cross-functional teams, optimizing supplier relationships, and delivering scalable, high-quality product assortments. My approach centers on customer insights, data-driven planning, and collaborative leadership to turn ideas into commercially successful products and brand experiences.

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Language

English
Fluent

Work Experience

Product Manager at Burn Boot Camp
January 1, 2021 - Present
Lead end-to-end product strategy for Burn Boot Camp’s Nutrition and Equipment categories, overseeing B2B and B2C channels. Drive innovation, product enhancements, and trend-driven assortments to align with market demand. Develop and execute merchandising strategies, ensuring seamless product launches, availability, and franchise support. Collaborate with cross-functional teams to optimize product marketing, inventory forecasting, and sales performance. Key focus areas include researching industry trends, sourcing high-quality materials, and enhancing product offerings to drive engagement and revenue.
Merchandise Manager at Girls On The Run International
January 1, 2014 - January 1, 2021
Developed and executed apparel and accessory merchandising strategies for the organization’s e-commerce platform. Oversaw product development, supplier relationships, and production timelines to ensure quality and market alignment. Led promotional and marketing strategies, leveraging email campaigns and digital engagement to drive sales and brand visibility. Managed the product lifecycle from concept to launch, optimizing assortment planning, photography, and merchandising execution.
Consultant/Board Advisor at Ole Mason Jar
January 1, 2013 - January 1, 2015
Consulted for Ole Mason Jar, providing guidance on brand strategy, product development, and go-to-market planning.
Buyer, Comfort Shoes at Belk Department Stores
January 1, 2013 - January 1, 2014
Managed $50M in product placement, assortment and pricing for 300+ Belk stores, including the expanding e-commerce platform. Developed merchandising financial plans, promotional strategies, and key item identification to drive profitability. Led vendor negotiations and strategic sourcing initiatives, optimizing relationships and ensuring seamless product execution. Trained and developed high-performing merchandising teams, fostering strategic growth and market competitiveness.
Buyer/Associate Buyer/Assistant Buyer at Cato Corporation
January 1, 2002 - January 1, 2013
Managed $52M+ in annual sales volume, driving growth across 1,070+ stores while increasing sales 12% over plan and expanding margin dollars by 25%. Led product development, assortment strategy, and vendor negotiations, optimizing profitability through category programming and private label development. Executed quarterly strategy plans, financial analysis, and pricing initiatives to enhance sales. Trained and mentored associate buyers, fostering a high-performance merchandising team.

Education

B.S. Industrial/Organizational Psychology at Appalachian State University
January 11, 2030 - December 1, 2025
B.S at Appalachian State University
January 11, 2030 - December 2, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Manufacturing, Media & Entertainment, Professional Services