I am a Nashville-based marketing strategist, creative director, and multi-hyphenate artist with more than 15 years of experience helping brands tell meaningful stories. I work at the intersection of creativity and strategy, blending digital marketing, content development, and multimedia production to create experiences that feel intentional and human. My background spans wellness, lifestyle, entertainment, nonprofit, and hospitality. I have led initiatives across email, social, web, PR, influencer partnerships, and full-funnel campaign development, balancing big-picture thinking with hands-on execution. I also sing, write songs, and produce in Nashville, which informs my creative approach and emotional resonance.

Carly Layne Shaver

PRO

I am a Nashville-based marketing strategist, creative director, and multi-hyphenate artist with more than 15 years of experience helping brands tell meaningful stories. I work at the intersection of creativity and strategy, blending digital marketing, content development, and multimedia production to create experiences that feel intentional and human. My background spans wellness, lifestyle, entertainment, nonprofit, and hospitality. I have led initiatives across email, social, web, PR, influencer partnerships, and full-funnel campaign development, balancing big-picture thinking with hands-on execution. I also sing, write songs, and produce in Nashville, which informs my creative approach and emotional resonance.

Available to hire

I am a Nashville-based marketing strategist, creative director, and multi-hyphenate artist with more than 15 years of experience helping brands tell meaningful stories. I work at the intersection of creativity and strategy, blending digital marketing, content development, and multimedia production to create experiences that feel intentional and human.

My background spans wellness, lifestyle, entertainment, nonprofit, and hospitality. I have led initiatives across email, social, web, PR, influencer partnerships, and full-funnel campaign development, balancing big-picture thinking with hands-on execution. I also sing, write songs, and produce in Nashville, which informs my creative approach and emotional resonance.

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Language

English
Fluent

Work Experience

Digital Marketing Manager at Clear Light Infrared Saunas
February 1, 2022 - October 1, 2025
Led integrated digital strategy across content, email, social, influencer partnerships, affiliate marketing, SEO, and analytics.
Founder / President at Stick Figure Inc.
January 1, 2015 - Present
Built boutique creative studio focusing on digital strategy, branding, UX, creative direction, and multimedia execution. Led brand development, messaging, campaign planning, and content strategy.
Website Developer and Digital Media Specialist at ACT International
February 1, 2019 - March 1, 2025
Designed and developed websites; produced digital media; managed content development and optimization.
Writer and Editor at Famous Birthdays
February 1, 2021 - February 1, 2023
Wrote and edited high-volume biographical and entertainment content; conducted research; optimized content for SEO; collaborated with editors to manage publishing timelines.
Digital Marketing Manager, Copywriter, Designer at Dale x Design Group
February 1, 2021 - January 1, 2023
Directed digital marketing and creative development for design and e-commerce clients.
Digital Marketing Manager, Copywriter, Designer at Paul Gravette
February 1, 2019 - March 1, 2023
Led creative and marketing execution across multiple brands; built and maintained websites and landing pages; wrote emails, product, social and investor communications; managed social content strategy and execution.
Writer, Photo & Video Editor at Laguna Beach Patch
January 1, 2014 - January 1, 2015
Wrote editorial content; shot and edited photography and video.
Digital Marketing and Radio Host at One Laguna
January 1, 2013 - January 1, 2015
Managed social and digital content development; hosted weekly arts and culture radio show.
Communications and PR Assistant at Laguna Playhouse
January 1, 2012 - January 1, 2013
Supported PR, communications, social media and community outreach.
Photography Assistant at To sti Studio
January 1, 2006 - January 1, 2008
Assisted in photography shoots, editing, and studio coordination; supported event and gallery preparation.
Engineer Assistant at JEL / Gold Pacific Studios
January 1, 2006 - January 1, 2008
Assisted audio engineers with sessions, equipment setup, and client support.

Education

at Trevecca University
January 11, 2030 - December 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education