I'm Zoë, a multidisciplinary Art Director and business owner based in Calgary. With over 20 years of experience in both the Canadian and European design industries, I’ve spent the last 13 years honing my craft here in Calgary. I’m a curious, energetic, and fearless creative with a passion for designing visually striking campaigns that resonate across multiple platforms. My career has been defined by a relentless pursuit of creativity no matter the brief. I refuse to settle for the mundane, approaching every project with a tenacious drive to achieve the most imaginative solution. Collaboration is the cornerstone of my approach, and I believe the synergy of a team can elevate any project. My strengths include research, branding, layout, and illustration, and my intuitive and critical thinking skills help me navigate complex design challenges and deliver compelling, award-winning campaigns.

Zoë

I'm Zoë, a multidisciplinary Art Director and business owner based in Calgary. With over 20 years of experience in both the Canadian and European design industries, I’ve spent the last 13 years honing my craft here in Calgary. I’m a curious, energetic, and fearless creative with a passion for designing visually striking campaigns that resonate across multiple platforms. My career has been defined by a relentless pursuit of creativity no matter the brief. I refuse to settle for the mundane, approaching every project with a tenacious drive to achieve the most imaginative solution. Collaboration is the cornerstone of my approach, and I believe the synergy of a team can elevate any project. My strengths include research, branding, layout, and illustration, and my intuitive and critical thinking skills help me navigate complex design challenges and deliver compelling, award-winning campaigns.

Available to hire

I’m Zoë, a multidisciplinary Art Director and business owner based in Calgary. With over 20 years of experience in both the Canadian and European design industries, I’ve spent the last 13 years honing my craft here in Calgary. I’m a curious, energetic, and fearless creative with a passion for designing visually striking campaigns that resonate across multiple platforms.

My career has been defined by a relentless pursuit of creativity no matter the brief. I refuse to settle for the mundane, approaching every project with a tenacious drive to achieve the most imaginative solution. Collaboration is the cornerstone of my approach, and I believe the synergy of a team can elevate any project. My strengths include research, branding, layout, and illustration, and my intuitive and critical thinking skills help me navigate complex design challenges and deliver compelling, award-winning campaigns.

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Work Experience

Senior Art Director at ADFARM
March 1, 2025 - October 1, 2025
Led creative direction for multi-channel campaigns, overseeing concept-to-execution, visual storytelling, and brand consistency across projects for Canadian clients.
Art Director at BRANDSMITH
January 1, 2018 - December 1, 2019
Directed art and design for branding and advertising projects, ensuring high-quality visuals and strategic alignment with client goals.
Art Director at WOODRUFF SWEITZER
August 1, 2014 - January 1, 2018
Led creative direction for campaigns, coordinating with teams to deliver integrated branding and packaging solutions.
Senior Designer at ORANGE DOOR DIRECT
January 1, 2013 - January 1, 2015
Senior designer overseeing packaging and branding projects within a division of West Canadian Digital Imaging.
Middleweight Packaging Designer at TAXI STUDIO
January 1, 2010 - January 1, 2012
Packaging design work for various brands, contributing to concept development and execution of packaging systems.
Middleweight Packaging Designer at DESIGN ACTIVITY
January 1, 2009 - January 1, 2010
Packaging design projects with focus on brand consistency and production-ready visuals.
Junior Packaging Designer at BLUE MARLIN BRAND DESIGN
January 1, 2005 - January 1, 2009
Junior level packaging design work supporting branding and print-ready solutions.
In House Packaging Designer at FIRST QUALITY FOODS
January 1, 2004 - January 1, 2005
In-house packaging design responsibilities supporting product packaging and identity.
Junior Packaging Designer at HEATH ASSOCIATES
January 1, 2001 - January 1, 2004
Junior packaging design role contributing to branding and packaging projects.

Education

Higher National Diploma in Graphic Design at Somerset College of Arts and Technology
January 1, 1998 - January 1, 2000

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Manufacturing, Retail, Other, Agriculture & Mining