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James Pacheco is a Senior Graphic Designer and Brand Identity specialist with more than 25 years of experience creating strategic visual communications for technology, healthcare, manufacturing, and entertainment organizations. He has led branding, print, digital, UI/UX, and marketing initiatives for companies including Simpson Strong-Tie, Meyer Sound, Gilead Sciences, XOMA, and numerous Fortune 500 clients. James specializes in brand identity systems, creative direction, production design, and visual storytelling, transforming complex ideas into clear, engaging experiences across print and digital media. His expertise includes Adobe Creative Cloud, brand standards development, annual reports, marketing campaigns, user interface design, and cross-functional collaboration with marketing, engineering, and product teams. In addition to his professional design career, James served as an Adjunct Graphic Design Instructor at Ohlone College, mentoring the next generation of designers. He is also a founding member of the hard rock band Babylon A.D., signed to Arista Records by Clive Davis, bringing a unique blend of creative leadership, visual communication, and artistic perspective to every project.…James Pacheco is a Senior Graphic Designer and Brand Identity specialist with more than 25 years of experience creating strategic visual communications for technology, healthcare, manufacturing, and entertainment organizations. He has led branding, print, digital, UI/UX, and marketing initiatives for companies including Simpson Strong-Tie, Meyer Sound, Gilead Sciences, XOMA, and numerous Fortune 500 clients. James specializes in brand identity systems, creative direction, production design, and visual storytelling, transforming complex ideas into clear, engaging experiences across print and digital media. His expertise includes Adobe Creative Cloud, brand standards development, annual reports, marketing campaigns, user interface design, and cross-functional collaboration with marketing, engineering, and product teams. In addition to his professional design career, James served as an Adjunct Graphic Design Instructor at Ohlone College, mentoring the next generation of designers. He is also a founding member of the hard rock band Babylon A.D., signed to Arista Records by Clive Davis, bringing a unique blend of creative leadership, visual communication, and artistic perspective to every project.

James Pacheco

Graphic Designer, Art Director, UI Designer, +3

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James Pacheco is a Senior Graphic Designer and Brand Identity specialist with more than 25 years of experience creating strategic visual communications for technology, healthcare, manufacturing, and entertainment organizations. He has led branding, print, digital, UI/UX, and marketing initiatives for companies including Simpson Strong-Tie, Meyer Sound, Gilead Sciences, XOMA, and numerous Fortune 500 clients. James specializes in brand identity systems, creative direction, production design, and visual storytelling, transforming complex ideas into clear, engaging experiences across print and digital media. His expertise includes Adobe Creative Cloud, brand standards development, annual reports, marketing campaigns, user interface design, and cross-functional collaboration with marketing, engineering, and product teams. In addition to his professional design career, James served as an Adjunct Graphic Design Instructor at Ohlone College, mentoring the next generation of designers. He is also a founding member of the hard rock band Babylon A.D., signed to Arista Records by Clive Davis, bringing a unique blend of creative leadership, visual communication, and artistic perspective to every project.…James Pacheco is a Senior Graphic Designer and Brand Identity specialist with more than 25 years of experience creating strategic visual communications for technology, healthcare, manufacturing, and entertainment organizations. He has led branding, print, digital, UI/UX, and marketing initiatives for companies including Simpson Strong-Tie, Meyer Sound, Gilead Sciences, XOMA, and numerous Fortune 500 clients. James specializes in brand identity systems, creative direction, production design, and visual storytelling, transforming complex ideas into clear, engaging experiences across print and digital media. His expertise includes Adobe Creative Cloud, brand standards development, annual reports, marketing campaigns, user interface design, and cross-functional collaboration with marketing, engineering, and product teams. In addition to his professional design career, James served as an Adjunct Graphic Design Instructor at Ohlone College, mentoring the next generation of designers. He is also a founding member of the hard rock band Babylon A.D., signed to Arista Records by Clive Davis, bringing a unique blend of creative leadership, visual communication, and artistic perspective to every project.

Available to hire

James Pacheco is a Senior Graphic Designer and Brand Identity specialist with more than 25 years of experience creating strategic visual communications for technology, healthcare, manufacturing, and entertainment organizations. He has led branding, print, digital, UI/UX, and marketing initiatives for companies including Simpson Strong-Tie, Meyer Sound, Gilead Sciences, XOMA, and numerous Fortune 500 clients.

James specializes in brand identity systems, creative direction, production design, and visual storytelling, transforming complex ideas into clear, engaging experiences across print and digital media. His expertise includes Adobe Creative Cloud, brand standards development, annual reports, marketing campaigns, user interface design, and cross-functional collaboration with marketing, engineering, and product teams.

In addition to his professional design career, James served as an Adjunct Graphic Design Instructor at Ohlone College, mentoring the next generation of designers. He is also a founding member of the hard rock band Babylon A.D., signed to Arista Records by Clive Davis, bringing a unique blend of creative leadership, visual communication, and artistic perspective to every project.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Brand Identity Manager at Simpson Strong-Tie

June 1, 2016 - October 1, 2025

Championed enterprise brand identity initiatives, serving as lead designer for annual reports and brand standards to ensure consistency across digital and print channels.

Senior Graphic Designer, Brand Identity at Simpson Strong-Tie

June 1, 2013 - October 1, 2025

Lead designer for brand identity and brand standards; developed and updated brand typography; created and updated catalog typography, color systems, and styles to improve production efficiency; produced SST Annual Reports (2020–2022), SST Web App Icon Set, and 350+ page catalog projects; directed contracted production designers and established company-wide color and style guidelines.

Senior UI and Visual Designer at Meyer Sound

February 1, 2012 - December 1, 2012

Led digital product design and established a company-wide User-Centered Design process; conducted interviews and research; developed flow charts and whiteboard task analyses; produced low- and high-fidelity prototypes and wireframes.

Adjunct Graphic Design Instructor at Ohlone College

January 1, 2003 - December 1, 2020

Instructor teaching four sections of graphic design; managed weekly critiques and monthly final critiques; delivered coursework using Adobe Creative Suite and related design instruction.

Art Director and UI Designer at Decision Design Corporation

July 1, 2000 - February 1, 2009

Art directed software UI, mobile applications, websites, print projects from concept to completion; led creative on Calix Networks’ website and built a UI/branding language across print and digital; contributed to the Deluxe Media logistics system UI.

Art Director at Paige Warner Communications

October 1, 1999 - July 1, 2000

Spearheaded creative concept development and directed web initiatives, enhancing user experience across digital platforms.

Senior Graphic Designer at Paige Warner Communications

October 1, 1999 - July 1, 2000

Concept development and team brainstorming; created print collateral (annual reports, data sheets, brochures); led web/UI projects from concept to completion; managed project timelines and client communications.

Contract Graphic Designer at James Pacheco Visual Communication

May 1, 1998 - June 1, 2013

Owner/operator of a graphic and web design business serving clients in the San Francisco Bay Area; specialized in branding identity, website and UI design; designed and led major internal projects for Gilead Sciences (My Exchange, Dr. Track) and branding for Xoma (XOOM/ADAPT) and Cyan Optics; managed multiple client accounts and projects.