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I am a seasoned graphic designer with over 20 years of experience shaping visual identities and creating intuitive digital experiences. My journey has taken me through diverse sectors, where I have honed my skills in brand development and team collaboration. I thrive on transforming complex ideas into effective visual systems, and I am passionate about mentoring the next generation of creatives. I believe in the power of design to communicate and connect, and I strive to deliver impactful solutions in every project I undertake.…I am a seasoned graphic designer with over 20 years of experience shaping visual identities and creating intuitive digital experiences. My journey has taken me through diverse sectors, where I have honed my skills in brand development and team collaboration. I thrive on transforming complex ideas into effective visual systems, and I am passionate about mentoring the next generation of creatives. I believe in the power of design to communicate and connect, and I strive to deliver impactful solutions in every project I undertake.

James Pacheco

Graphic Designer, Art Director, UI Designer, +2

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I am a seasoned graphic designer with over 20 years of experience shaping visual identities and creating intuitive digital experiences. My journey has taken me through diverse sectors, where I have honed my skills in brand development and team collaboration. I thrive on transforming complex ideas into effective visual systems, and I am passionate about mentoring the next generation of creatives. I believe in the power of design to communicate and connect, and I strive to deliver impactful solutions in every project I undertake.…I am a seasoned graphic designer with over 20 years of experience shaping visual identities and creating intuitive digital experiences. My journey has taken me through diverse sectors, where I have honed my skills in brand development and team collaboration. I thrive on transforming complex ideas into effective visual systems, and I am passionate about mentoring the next generation of creatives. I believe in the power of design to communicate and connect, and I strive to deliver impactful solutions in every project I undertake.

Available to hire

I am a seasoned graphic designer with over 20 years of experience shaping visual identities and creating intuitive digital experiences. My journey has taken me through diverse sectors, where I have honed my skills in brand development and team collaboration.

I thrive on transforming complex ideas into effective visual systems, and I am passionate about mentoring the next generation of creatives. I believe in the power of design to communicate and connect, and I strive to deliver impactful solutions in every project I undertake.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Senior Graphic Designer, Brand Identity at Simpson Strong-Tie

June 1, 2013 - October 1, 2025

Lead designer for brand identity and brand standards; developed and updated brand typography; created and updated catalog typography, color systems, and styles to improve production efficiency; produced SST Annual Reports (2020–2022), SST Web App Icon Set, and 350+ page catalog projects; directed contracted production designers and established company-wide color and style guidelines.

Senior UI and Visual Designer at Meyer Sound

February 1, 2012 - December 1, 2012

Led digital product design and established a company-wide User-Centered Design process; conducted interviews and research; developed flow charts and whiteboard task analyses; produced low- and high-fidelity prototypes and wireframes.

Contract Graphic Designer at James Pacheco Visual Communication

May 1, 1998 - June 1, 2013

Owner/operator of a graphic and web design business serving clients in the San Francisco Bay Area; specialized in branding identity, website and UI design; designed and led major internal projects for Gilead Sciences (My Exchange, Dr. Track) and branding for Xoma (XOOM/ADAPT) and Cyan Optics; managed multiple client accounts and projects.

Adjunct Graphic Design Instructor at Ohlone College

January 1, 2003 - December 1, 2020

Instructor teaching four sections of graphic design; managed weekly critiques and monthly final critiques; delivered coursework using Adobe Creative Suite and related design instruction.

Art Director and UI Designer at Decision Design Corporation

July 1, 2000 - February 1, 2009

Art directed software UI, mobile applications, websites, print projects from concept to completion; led creative on Calix Networks’ website and built a UI/branding language across print and digital; contributed to the Deluxe Media logistics system UI.

Senior Graphic Designer at Paige Warner Communications

October 1, 1999 - July 1, 2000

Concept development and team brainstorming; created print collateral (annual reports, data sheets, brochures); led web/UI projects from concept to completion; managed project timelines and client communications.

Brand Identity Manager at Simpson Strong-Tie

June 1, 2016 - October 1, 2025

Championed enterprise brand identity initiatives, serving as lead designer for annual reports and brand standards to ensure consistency across digital and print channels.

Art Director at Paige Warner Communications

October 1, 1999 - July 1, 2000

Spearheaded creative concept development and directed web initiatives, enhancing user experience across digital platforms.