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I am a strategic advisor and senior marketing partner with over 20 years of experience leading growth across brand, media, digital and operations. I work best in environments where data, creativity and commercial clarity intersect: helping businesses cut through noise, define what matters, and scale what works. I have led major transformation programs, grown complex client portfolios, and built high-performing teams in both agency and in-house roles. My approach centers on simplifying complex challenges and aligning teams around practical, effective solutions.…I am a strategic advisor and senior marketing partner with over 20 years of experience leading growth across brand, media, digital and operations. I work best in environments where data, creativity and commercial clarity intersect: helping businesses cut through noise, define what matters, and scale what works. I have led major transformation programs, grown complex client portfolios, and built high-performing teams in both agency and in-house roles. My approach centers on simplifying complex challenges and aligning teams around practical, effective solutions.

Ross Duncan

Marketing Consultant, Marketing Strategist, Growth Marketer, +3

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I am a strategic advisor and senior marketing partner with over 20 years of experience leading growth across brand, media, digital and operations. I work best in environments where data, creativity and commercial clarity intersect: helping businesses cut through noise, define what matters, and scale what works. I have led major transformation programs, grown complex client portfolios, and built high-performing teams in both agency and in-house roles. My approach centers on simplifying complex challenges and aligning teams around practical, effective solutions.…I am a strategic advisor and senior marketing partner with over 20 years of experience leading growth across brand, media, digital and operations. I work best in environments where data, creativity and commercial clarity intersect: helping businesses cut through noise, define what matters, and scale what works. I have led major transformation programs, grown complex client portfolios, and built high-performing teams in both agency and in-house roles. My approach centers on simplifying complex challenges and aligning teams around practical, effective solutions.

Available to hire

I am a strategic advisor and senior marketing partner with over 20 years of experience leading growth across brand, media, digital and operations. I work best in environments where data, creativity and commercial clarity intersect: helping businesses cut through noise, define what matters, and scale what works.

I have led major transformation programs, grown complex client portfolios, and built high-performing teams in both agency and in-house roles. My approach centers on simplifying complex challenges and aligning teams around practical, effective solutions.

Skills

Experience Level

Expert

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Beginner

Language

English

Fluent

Work Experience

Strategic Marketing Consultant at Light House Digital

September 1, 2023 - Present

Partnered with leadership teams to design smarter marketing systems, improve delivery, and unlock commercial performance through automation and cross-functional collaboration. Advised SME and mid-market clients on campaign orchestration, team structure and process redesign. Delivered AI-powered workflow solutions (Apollo.io, Airtable, Notion, Make.com, ChatGPT, Perplexity, Claude) to accelerate time-to-market and enhance team alignment.

Group Account Director at Online Marketing Gurus

October 1, 2021 - August 31, 2023

Led a team of 14 specialists (SEO/Content, SEM, Paid Social) delivering performance strategy, client service and growth across 400+ SME clients in Australia and NZ. Achieved 96%+ client retention QoQ through team development and strategic partnerships. Built SOPs, reporting templates, and onboarding frameworks to ensure consistent quality; unified media strategies to lift ROI and customer acquisition across eCommerce, professional services and retail clients.

Digital Account Director at IPG Mediabrands / Reprise Digital

November 1, 2017 - July 31, 2020

Led strategy and operations for a diversified portfolio across retail, finance and government. Responsible for integrated media strategy (SEM, SEO, Paid Social), CRO and UX. Introduced data-driven attribution modeling for ING that reduced CPA by 34% while preserving sales. Designed and implemented workflow automation tools, increasing campaign throughput by 50%. Delivered foundational digital training for AMP; secured follow-on content strategy work.

Head of Product Operations at GroupM ([m]Platform, Sydney)

May 1, 2016 - September 30, 2017

Directed strategic planning and operational delivery across all digital channels (SEM, SEO, Programmatic, Paid Social & Affiliate) for GroupM’s partner agencies (Mindshare, MEC, Mediacom, Maxus). Created standardized briefing, planning and optimisation frameworks across all digital products. Co-led new business wins (e.g., Bankwest, Kathmandu) through strategic planning and product positioning. Developed agency-wide product playbooks and training materials to enable consistent delivery.

Client Services Director at Latitude Digital Marketing (London)

March 1, 2014 - March 31, 2016

Led the London-based client team, responsible for strategic growth, relationship management and delivery across multi-market accounts. Expanded Thomson Reuters Finance division across 8 international markets in six months. Increased Post Office mortgage conversions by 211% YoY via search-led growth strategy. Managed full client P&L and team development across performance, strategy and client services.