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I'm a results-driven merchandising professional with four years of experience managing diverse product categories across brick-and-mortar and eCommerce. I excel at translating market trends and sales data into winning pricing, assortment, and purchasing strategies that align with financial goals. Collaborating cross-functionally, I turn customer insights into actionable merchandising plans, build strong vendor relationships, and optimize product availability and margins. I thrive on turning trends into compelling product stories and measurable revenue growth while delivering a smooth omnichannel experience.…I'm a results-driven merchandising professional with four years of experience managing diverse product categories across brick-and-mortar and eCommerce. I excel at translating market trends and sales data into winning pricing, assortment, and purchasing strategies that align with financial goals. Collaborating cross-functionally, I turn customer insights into actionable merchandising plans, build strong vendor relationships, and optimize product availability and margins. I thrive on turning trends into compelling product stories and measurable revenue growth while delivering a smooth omnichannel experience.

Melissa Florio

Merchandiser, Designer, Brand Designer, +3

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I'm a results-driven merchandising professional with four years of experience managing diverse product categories across brick-and-mortar and eCommerce. I excel at translating market trends and sales data into winning pricing, assortment, and purchasing strategies that align with financial goals. Collaborating cross-functionally, I turn customer insights into actionable merchandising plans, build strong vendor relationships, and optimize product availability and margins. I thrive on turning trends into compelling product stories and measurable revenue growth while delivering a smooth omnichannel experience.…I'm a results-driven merchandising professional with four years of experience managing diverse product categories across brick-and-mortar and eCommerce. I excel at translating market trends and sales data into winning pricing, assortment, and purchasing strategies that align with financial goals. Collaborating cross-functionally, I turn customer insights into actionable merchandising plans, build strong vendor relationships, and optimize product availability and margins. I thrive on turning trends into compelling product stories and measurable revenue growth while delivering a smooth omnichannel experience.

Available to hire

I’m a results-driven merchandising professional with four years of experience managing diverse product categories across brick-and-mortar and eCommerce. I excel at translating market trends and sales data into winning pricing, assortment, and purchasing strategies that align with financial goals.

Collaborating cross-functionally, I turn customer insights into actionable merchandising plans, build strong vendor relationships, and optimize product availability and margins. I thrive on turning trends into compelling product stories and measurable revenue growth while delivering a smooth omnichannel experience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Remote Purchasing Manager at Gold Star Associates

August 1, 2024 - Present

Perform comprehensive competitive analysis to establish a market-driven pricing structure for the product portfolio. Source vendors, negotiate pricing, and manage contracts to ensure timely service and supply delivery. Note: paused career to support family business and manage affairs related to a family member’s terminal illness and passing.

Assistant Merchandiser at Reiss

February 1, 2024 - July 1, 2024

Curated outlet assortments using sales, inventory, and retail insights to align product with demand and drive revenue growth. Improved inventory efficiency by analyzing ROS, sell-through, and intake to minimize stockouts and optimize turnover. Managed stock allocations, ensuring targets were met for Bloomingdale’s.com, wholesale franchise partners and Reiss stores. Forecasted demand, initiating data-driven purchase orders for inventory replenishment and new products to boost revenue. Spearheaded cross-channel stock transfers with UK buying teams to ensure on-time delivery and optimal product availability.

Assistant Buyer at West Elm

April 1, 2023 - February 1, 2024

Directed weekly business reviews, delivering sales insights and strategic recommendations to directors, planners, and buyers. Managed product lifecycles, pricing strategies, and markdown decisions to protect margin. Refined pricing strategies to maximize margin during both product development and markdown decisions. Pioneered site merchandising initiatives (changes to assets, landing pages, site cats/ sub cats, etc.) to increase conversion. Led UAT and resolved issues to ensure seamless digital experience, minimizing site complications and unconverted traffic. Built and nurtured vendor relationships to streamline sourcing and delivery, enhancing supply chain efficiency.

Merchandise Coordinator at Calvin Klein

August 1, 2021 - April 1, 2023

Planned photo shoots with the highest ROI by examining sample availability, studio yield, styling direction and launch dates. Oversaw sample process for wholesale and eCommerce: coordinating with vendors and tracking deliveries. Collaborated with merchandisers, buyers and wholesale on seasonal reviews to ensure product accuracy. Optimized UX and overarching digital strategy by launching and editing digital content and executing website QA.

Merchandising Intern at Moda Operandi

September 1, 2018 - December 1, 2018

Created best-seller and buy prep reports and completed competitive analysis to inform purchasing and enhance assortments. Executed product set up and website edits (such as copy-writing and attributing) for designer trunk shows using Pink (CMS).

Junior Media Buyer at ITN Networks

April 1, 2018 - July 1, 2018

Negotiated spot rates using historical data and competitive analysis to secure prime placements and maximize ROI. Managed buying and budget allocation for 32 stations, optimizing resources for significant performance improvements.

Senior Assistant Media Buyer at ITN Networks

January 1, 2018 - April 1, 2018

Assisted with buying for top-performing markets including LA and DC.

Assistant Media Buyer at ITN Networks

March 1, 2017 - December 1, 2017

Assisted with buying for top-performing markets.

Purchasing Manager at Gold Star Associates

August 1, 2024 - Present

Perform comprehensive competitive analysis to establish a market-driven pricing structure for the product portfolio. Source vendors, negotiate pricing, and manage contracts to ensure timely service and supply delivery. Paused career to support family business and manage affairs related to a family member’s terminal illness and passing.