I am a results-driven merchandising professional with over 18 years of experience in apparel, factory operations, and sourcing across key markets such as the USA, Europe, UK, and the Middle East. I specialize in end-to-end product development, supplier management, cost optimization, and on-time delivery.\n\nThroughout my career I have led teams, coordinated with buyers and QA, and driven substantial sales growth for brands including Victoria's Secret, Next, Inditex, and Walmart. I thrive in collaborative environments that balance quality, timelines, and cost efficiency.

Md. Ashraful Alam

I am a results-driven merchandising professional with over 18 years of experience in apparel, factory operations, and sourcing across key markets such as the USA, Europe, UK, and the Middle East. I specialize in end-to-end product development, supplier management, cost optimization, and on-time delivery.\n\nThroughout my career I have led teams, coordinated with buyers and QA, and driven substantial sales growth for brands including Victoria's Secret, Next, Inditex, and Walmart. I thrive in collaborative environments that balance quality, timelines, and cost efficiency.

Available to hire

I am a results-driven merchandising professional with over 18 years of experience in apparel, factory operations, and sourcing across key markets such as the USA, Europe, UK, and the Middle East. I specialize in end-to-end product development, supplier management, cost optimization, and on-time delivery.\n\nThroughout my career I have led teams, coordinated with buyers and QA, and driven substantial sales growth for brands including Victoria’s Secret, Next, Inditex, and Walmart. I thrive in collaborative environments that balance quality, timelines, and cost efficiency.

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Language

English
Advanced

Work Experience

Merchandising Manager at Hellenic Sourcing Hong Kong Ltd.
June 1, 2021 - Present
Liaison with design for customer/market-based product design; daily costing on customer demand and tender participation; leading a team of 8 in collaboration with QA and commercial teams; space booking with factories; price negotiation; development and production follow-up through shipment; reporting and issue anticipation with counterpart teams; factory analysis based on strength, disposition, and price.
Merchandiser at Next Sourcing Services Limited Company
October 18, 2018 - May 31, 2021
Team leadership; monitoring production and sales; space booking with vendors; sourcing and confirming orders; developing products on current fashion trends; managing MOQs and launch dates; coordinating with suppliers, office staff, and UK counterpart; daily system updates and approvals.
Sr. Merchandiser - Production & Development at New Wave Group Bangladesh
February 1, 2013 - October 17, 2018
Analyzing technical specs and price structures; sourcing suppliers, trims, fabrics; solving development issues (print-embroidery design, sampling); daily communication with team, vendors, forwarders, and customers; ensuring order collection, forecasting, and space booking; production follow-up and on-time management; documentation and reporting for inquiries, development, orders, shipments, and forecasts.
Merchandiser - Production & Development at New Wave Group Bangladesh
April 1, 2010 - January 31, 2013
Communicating with buyer and supplier; developing samples; planning and on-time shipment management with quality and quantity; factory visits; documentation and reporting on daily, weekly, and monthly timelines.
Sr. Merchandiser at Gumti Textiles Ltd.
October 1, 2007 - March 31, 2010
Fabric booking; costing and cost sheet analysis; buyer/supplier communications and backup management; order follow-up from receipt to ex-factory; development per buyer requirements; resolving technical queries related to sheets, styling, fabric, and tests; final inspection with buyer representatives.
Merchandiser at Gumti Textiles Ltd.
March 3, 2007 - September 30, 2007
Creating trim cards; merchandising file updates; supplier correspondence; lab dips, styling, size set, PPS follow-ups; order follow-up to ex-factory; packing list preparation.
Merchandiser at Next Sourcing Services Limited
October 18, 2018 - May 31, 2021
Team leadership; monitoring production & sales; space booking with vendors; sourcing & confirming orders; developing products per current fashion trends; backing yarn, fabric, and rims to manage MOQ challenges; securing launch dates; progress coordination with suppliers, office staff & UK counterpart; daily system updates and approvals.
Sr. Merchandiser (Production & Development) at New Wave Group Bangladesh
February 1, 2013 - October 17, 2018
Analyzing technical specs and price structures; sourcing suppliers, trims, and fabrics; resolving development issues (print-embroidery design, sampling, etc.); day-to-day communication with team, vendors, forwarders & customers; production follow-up, planning, and on-time management; extensive documentation and reporting (inquiries, development, order sheets, shipment status, forecasting, on-time percentage, claims, deductions, LC status, etc.).
Merchandiser (Production & Development) at New Wave Group Bangladesh
April 1, 2010 - January 31, 2013
Communication with buyers and suppliers; developing samples; planning and on-time shipment management with right quality and quantity; visiting factories; documentation and reporting on daily/weekly/monthly basis.
Senior Merchandiser at Gumti Textiles Ltd.
October 1, 2007 - March 31, 2010
Fabric booking; costing and cost sheet analysis; communication with buyers, suppliers, and backup management; order follow-up from order receipt to ex-factory; development as per buyer requirements; resolving technical queries regarding sheets, styling, fabric, accessories, testing, samples, patterns, marking, cutting, and sewing; meeting final inspection with buyer representatives.
Merchandising Manager at Hellenic Sourcing Hong Kong Ltd
June 1, 2021 - Present
Liaison with design, daily costing on customer demand, leading a team of 8, space booking with factories, price negotiation, order placement, development and production follow-up until shipment, reporting and issue anticipation with counter-part teams, and factory analysis based on strength, disposition & price.
Sr. Merchandiser - Production & Development at New Wave Group Bangladesh Company
February 1, 2013 - October 17, 2018
Analyzing technical specs and price structures; sourcing suppliers, trims, and fabrics; resolving development issues; daily communication with team members, vendors, forwarders, and customers; anticipating and solving issues to ensure best order collection, forecasting, and space booking; production follow-up and on-time delivery; comprehensive reporting.
Merchandiser - Production & Development at New Wave Group Bangladesh Company
April 1, 2010 - January 31, 2013
Communicating with buyers and suppliers; developing samples; planning, on-time shipment management; factory visits; documentation and reporting; ensuring quality and quantity.

Education

Denim Washing and Finishing Technique at BGMEA University of Fashion & Technology
December 1, 2025 - March 31, 2026
Specialization course on denim Washing and Finishing Process
H.S.C at Dhamrai Govt. College
January 1, 1998 - January 1, 2000
S.S.C at Ashraf Ali High School
January 1, 1996 - January 1, 1998
Bachelor of Science at National University of Bangladesh
December 30, 2002 - December 31, 2005

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Manufacturing, Consumer Goods, Professional Services, Wholesale & Distribution