Md. Ashraful Alam
I am a results-driven merchandising professional with over 18 years of experience in apparel, factory operations, and sourcing across key markets such as the USA, Europe, UK, and the Middle East.
About
I am a results-driven merchandising professional with over 18 years of experience in apparel, factory operations, and sourcing across key markets such as the USA, Europe, UK, and the Middle East. I specialize in end-to-end product development, supplier management, cost optimization, and on-time delivery.\n\nThroughout my career I have led teams, coordinated with buyers and QA, and driven substantial sales growth for brands including Victoria’s Secret, Next, Inditex, and Walmart. I thrive in collaborative environments that balance quality, timelines, and cost efficiency.
- 19 years' experience
- Joined December 2025
Industry experience
- Retail
- Manufacturing
- Consumer Goods
- Professional Services
- Wholesale & Distribution
Work experience· 13 roles
Liaison with design, daily costing on customer demand, leading a team of 8, space booking with factories, price negotiation, order placement, development and production follow-up until shipment, reporting and issue anticipation with counter-part teams, and factory analysis based on strength, disposition & price.
Liaison with design for customer/market-based product design; daily costing on customer demand and tender participation; leading a team of 8 in collaboration with QA and commercial teams; space booking with factories; price negotiation; development and production follow-up through shipment; reporting and issue anticipation with counterpart teams; factory analysis based on strength, disposition, and price.
Team leadership; monitoring production & sales; space booking with vendors; sourcing & confirming orders; developing products per current fashion trends; backing yarn, fabric, and rims to manage MOQ challenges; securing launch dates; progress coordination with suppliers, office staff & UK counterpart; daily system updates and approvals.
Education
Specialization course on denim Washing and Finishing Process
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