Saranjit Chaithongkum (Kay)

Business Consultant Sourcing Specialist at Various FMCG Companies

Provide integrated commercial solutions to elevate capabilities and manage challenges; key activities include product sourcing, in-store field execution, retail setup, private label development, end-to-end project management, market research, and training.

Senior Commercial Manager – Merchandising & Sourcing at CP Axtra Public Company Limited (Siam Makro Thailand)

Sourced and developed non-food products; managed category sales, forecasts, margins and budgets; responsible for buying, in-store presentation, promotion planning, product launches, pricing, sales performance, supplier management, space and inventory.

Director – Merchandising & Sourcing at Index Living Mall Company Limited

Sourced and developed home decorative items for ILM stores, local and international; set up quality standards for ILM-owned brands; managed category sales, forecasts, margins and budgets; managed store layout and planogram development; managed P&L for the Merchandising & Sourcing team.

Senior Product Manager at Nestlé (Thai) Company Limited

Developed Brand Essence; contributed to innovation and renovation pipelines and packaging development; managed big ideas, campaign ideas and engagement strategies; ensured brand communications met standards and omni-channel requirements; collaborated with supply chain on inventory planning.

General Manager (Health & Beauty) at Cosway (Thailand) Company Limited

Private Label Product sourcing and cross-functional operations to set up health and beauty retail channels.

Head of Sourcing, Product Development and Quality (Thailand) at Alliance Boots Global Sourcing (Thailand) / Boots Retail (Thailand)

Sourced and developed products per briefs; ensured quality and testing compliance; supplier management; managed contracts; end-to-end project management; led cross-functional teams; built contingency plans.

Senior Manager (International Business Development & Key Account) at Alliance Boots Retail International (Boots) / Boots

Maintained relationships with key business partners; led new Boots store setups; explored opportunities to expand retail formats across Asia; managed Shop-in-Shop teams and promotions; worked with Central/Robinson/King Power partners.