Available to hire
Hello! I’m Fareeha Zahrah, an artist, graphic designer and writer with a deep-rooted passion for design, marketing and creative content production. I love writing compelling copies, drafting social media posts to meet client requirements, and handling last-minute design changes with speed and accuracy.
Currently based in Sydney with a permanent visa and full working rights, I bring four years of experience across marketing, content writing and graphic design. I thrive on turning concepts into visually striking campaigns, staying on top of current trends, and pursuing branding and illustration with enthusiasm.
Experience Level
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Language
English
Fluent
Work Experience
Marketing Executive at Durablend
May 1, 2025 - PresentProvided marketing and design support across multiple sister companies, including skincare brand Madame Korner and machinery manufacturer Klausen Trading, alongside primary responsibilities within the main organisation. Designed creatives for social media, EDMs and homepages. Efficiently handling and organising digital assets, including design concepts and final artwork, across all brand initiatives - including branded collateral, logo development, and both print and digital advertising. Created promotional materials for Beauty Expo 2025, contributing to a rise in event attendance. Handled select administrative tasks such as coordinating parcel pickups, fulfilling orders, scheduling and internal communications to support smooth workflow across design and marketing projects.
Digital Marketing Executive at CIDBI
February 1, 2024 - August 31, 2024Developing and executing digital marketing campaigns across all relevant channels, including email, homepages, SEO, etc. Creating graphics for social media, EDMs, homepages, POS and catalogues. Managing digital files efficiently; design concepts and finished artworks for all brand activities such as branded collateral, logo design, print and digital advertising. Creating a variety of promotional materials for international conferences in Dubai, contributing to a 20% rise in event attendance. Utilising Adobe Creative Suite to maintain brand consistency across materials.
Social Media Marketing Intern at Coolmix
June 1, 2023 - December 31, 2023Devising proficient and comprehensive social media strategies. Visualising, creating and refining content for various social media platforms. Using Illustrator for branding, brochure designing, and logo creations. Revamping and improving social media outreach on TikTok and Instagram, leading to a 30% increase in brand visibility rates. Exhibiting strong time management and multi-tasking abilities with meticulous attention to detail.
Content Design Intern at Freight Systems
January 1, 2023 - May 31, 2023Merging content creation, branding and design strategy across all corporate communication documents as well as external marketing channels. Formulating, arranging and executing social media posts on a daily, scheduled basis with the help of social media calendars like Hootsuite. Creating brand plans including seasonal calendars and brand initiatives. Editing over 70 flyer designs for an internal online seminar, improving visual consistency and corporate user engagement by 20%.
Content Writing Intern at CourseOne.io
December 1, 2021 - March 31, 2022Delivering 40+ high-quality, SEO centric written pieces for the website, resulting in a 20% increase in user engagement. Collaborating with cross-functional teams in a timely manner to ensure consistent branding and keyword usage. Producing proficient and comprehensive social media strategies.
Graphic Designer-Content Writer at ENGAGE SPORTS
September 1, 2019 - June 30, 2021Drafting, writing and editing web content for digital marketing. Copywriting, producing written pieces for website and social media. Idealising and curating social media content, brochures and business merchandise. Creating 10 sports merchandise designs for an annual badminton tournament, resulting in a 25% increase in brand trust.
Education
Master of Arts, Journalism and Mass Communication at Amity University
January 1, 2021 - December 31, 2024Bachelor of Arts, English Literature and Communication Studies at Mahatma Gandhi University
January 1, 2018 - December 31, 2021Diploma, Graphic Design and Animation at National Skill Development Centre
January 1, 2019 - December 31, 2021Master of Arts, Journalism and Mass Communication at Amity University
January 1, 2021 - January 1, 2024Bachelor of Arts, English Literature and Communication Studies at Mahatma Gandhi University
January 1, 2018 - January 1, 2021Diploma, Graphic Design and Animation at National Skill Development Centre
January 1, 2019 - January 1, 2021Qualifications
Industry Experience
Media & Entertainment, Professional Services, Retail
Experience Level
Expert
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