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Hi, I'm Eleni Pastra. I'm a Marketing & Sales Director with extensive experience in launching and scaling international brands, building teams, and driving profitable growth. I blend strategic planning with hands-on execution to strengthen brand presence, boost sales, and deliver sustainable results. Across my career, I've led global campaigns for Bluesky in 67 countries, built the Greek subsidiary from zero to profitability within six months, and launched successful e-commerce channels. I enjoy developing data-driven marketing plans, nurturing talent, and collaborating with product, sales, and digital teams to create value for customers and the business.…Hi, I'm Eleni Pastra. I'm a Marketing & Sales Director with extensive experience in launching and scaling international brands, building teams, and driving profitable growth. I blend strategic planning with hands-on execution to strengthen brand presence, boost sales, and deliver sustainable results. Across my career, I've led global campaigns for Bluesky in 67 countries, built the Greek subsidiary from zero to profitability within six months, and launched successful e-commerce channels. I enjoy developing data-driven marketing plans, nurturing talent, and collaborating with product, sales, and digital teams to create value for customers and the business.

Eleni Pastra

Creative Director, Brand Designer, Graphic Designer, +7

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Hi, I'm Eleni Pastra. I'm a Marketing & Sales Director with extensive experience in launching and scaling international brands, building teams, and driving profitable growth. I blend strategic planning with hands-on execution to strengthen brand presence, boost sales, and deliver sustainable results. Across my career, I've led global campaigns for Bluesky in 67 countries, built the Greek subsidiary from zero to profitability within six months, and launched successful e-commerce channels. I enjoy developing data-driven marketing plans, nurturing talent, and collaborating with product, sales, and digital teams to create value for customers and the business.…Hi, I'm Eleni Pastra. I'm a Marketing & Sales Director with extensive experience in launching and scaling international brands, building teams, and driving profitable growth. I blend strategic planning with hands-on execution to strengthen brand presence, boost sales, and deliver sustainable results. Across my career, I've led global campaigns for Bluesky in 67 countries, built the Greek subsidiary from zero to profitability within six months, and launched successful e-commerce channels. I enjoy developing data-driven marketing plans, nurturing talent, and collaborating with product, sales, and digital teams to create value for customers and the business.

Available to hire

Hi, I’m Eleni Pastra. I’m a Marketing & Sales Director with extensive experience in launching and scaling international brands, building teams, and driving profitable growth. I blend strategic planning with hands-on execution to strengthen brand presence, boost sales, and deliver sustainable results.

Across my career, I’ve led global campaigns for Bluesky in 67 countries, built the Greek subsidiary from zero to profitability within six months, and launched successful e-commerce channels. I enjoy developing data-driven marketing plans, nurturing talent, and collaborating with product, sales, and digital teams to create value for customers and the business.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Greek, Modern

Fluent

English

Fluent

French

Intermediate

Work Experience

Global Marketing & Communication Director at Bluesky Chemical Technology Co., Ltd.

February 1, 2019 - Present

Led global marketing and communications across 67 countries; responsible for strategic planning, brand consistency, and budget management. Founded and launched the Greek subsidiary from zero, achieving profitability within six months; launched the Greek e-commerce channel representing 50% of total sales. Increased EU clientele by 50% over five years and grew global sales during the Covid period. Managed digital channels to ensure brand consistency and tracked ROI/KPIs; delivered retained earnings and statutory reserves.

European Marketing & Communication Director at Bluesky

January 1, 2018 - January 31, 2019

Led marketing actions in 10 European countries; created Brand DNA and strategy; organized international and European exhibitions (e.g., Cosmoprof); developed seasonal marketing materials and plans; increased Europe sales by 30% in the last 6 months.

Marketing Director at 2 out of 3 Clothing Distributions S.A.

January 1, 2017 - December 31, 2017

Established the marketing department from scratch; audited operational expenses reducing by 15%; implemented comprehensive online and offline activities; increased e-shop orders by 51% in 2 months.

Marketing Director at 2 Clothing Distributions S.A.

January 1, 2017 - December 31, 2017

Built the marketing department from scratch; led online and offline channels; reduced operating expenses by 15%; implemented strategic marketing plans; increased e-shop orders by 51% in 2 months.

Brand Marketing Manager at FF Group

June 1, 2010 - December 31, 2016

Managed global marketing across 30 markets; led cross-functional teams; designed 12 global brand campaigns; reduced annual department operating expenses by 10%; contributed to double-digit comparable store sales growth; implemented high-impact promotions increasing customer traffic by 13%, sales by 15%, and profits by 22% in 2015; coordinated advertising with 42 airlines.

Marketing Manager at ALBA Graduate Business School

November 1, 2006 - June 30, 2010

Established in-house advertising, print and media planning; managed marketing for seven programs; built a team of three; planned and monitored a €300,000 yearly marketing budget; secured sponsorships with Kathimerini and Boussias Communication to support publicity and projects.

Logistics and Distribution Manager at PINK WOMAN

September 1, 2005 - September 30, 2006

Managed warehousing and logistics operations (300 orders/day); maintained inventory for ~2000 SKUs; processed orders/invoicing; negotiated long-term relationships with key customers and suppliers, securing eight new contracts in one year.