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Tsubasa Onoda

Available to hire

Hi, I’m Tsubasa Onoda. I’m a marketing professional with around four years of experience across international and digital-first environments.

About

Hi, I’m Tsubasa Onoda. I’m a marketing professional with around four years of experience across international and digital-first environments. After university in New Zealand, I spent a year in Singapore as a Meta Ads Consultant, managing over 100 clients across Japan and Southeast Asia. Following a football career in Austria, I returned to Japan to join a Web3 start-up as Marketing Manager, where I spent two and a half years overseeing advertising operations, business development, exhibition management, and partnership growth. I’m currently working on a contract basis as a Lead-Generation Marketing Consultant for Web3 companies, handling strategy design and end-to-end execution. I bring strong multilingual, analytical, and cross-cultural communication skills to marketing initiatives that drive measurable business outcomes.

I’ve lived and worked in Singapore, New Zealand, Austria, and Finland, collaborating with multicultural teams and international clients while fluently using English. My approach combines data-driven optimization with creative storytelling to build brands, partnerships, and growth in dynamic, global markets.

  • 5 years' experience
  • Joined December 2025

Languages

  • EnglishFluent
  • GermanIntermediate
  • Spanish; CastilianIntermediate
  • PortugueseIntermediate

Industry experience

  • Software & Internet
  • Professional Services
  • Media & Entertainment
  • Travel & Hospitality
  • Education

More experts in Tokyo, Japan

Work experience· 4 roles

Lead-Generation Marketing Consultant (Contract) · Wave Inc.May 2025 – Present · 1 yr 7 mos

Planned and managed lead-generation advertising campaigns, primarily via Meta Ads. End-to-end responsibility for targeting, segmentation, and performance analysis. Designed ad structures to boost Web3-related candidate registrations. Achieved 120% of lead-acquisition target within three months; used broad targeting early on, then iterative A/B testing and lookalike refinement to 1–2%; analyzed CVR data via Google Analytics to improve the funnel and reduce CPA by 30%.

Marketing Manager · Connectiv CorporationJan 2023 – May 2025 · 2 yrs 5 mos

Led SNS advertising (Google, Meta, X, LinkedIn). Expanded NFT Garden users from 2,000–3,000 to 10,000 within six months. Extended target markets from Japan to leading Web3 regions in Southeast Asia. Led partnerships, co-marketing projects, and exhibition participation (Japan, Dubai, SEA). Conducted data analysis using Google Analytics for KPI design and PDCA improvement. Achieved 150% YoY ad ROI and secured 20+ new deals per month through exhibitions; doubled partner base year-on-year.

Marketing Pro (BPO for Meta) · TDCX SingaporeJan 2021 – Dec 2021 · 1 yr

Managed over 100 SME clients across Japan and Southeast Asia in e-commerce and IT sectors. Provided campaign optimization to improve CPA and lead acquisition. Worked in a multinational team and supported cross-border clients in English. Achievements include 95% client retention, 1.5x CTR increase through new ad formats, and approximately 20% CPA reduction while handling 100+ accounts.

Co-Operative Education Programme (Internship) · Zens Inc.Jul 2020 – Dec 2020 · 6 mos

Education

Co-operative Education Programme in Business – Entrepreneurship and Innovation · New Zealand University (Co-operative Education Programme)2020

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