In my 20+ years of strategy and planning experience I’ve created marketing, brand and communications strategies for a broad range of clients, categories, consumers and businesses. I started out in direct and data-driven performance marketing roles; defining, researching and analysing target audiences, developing promotional propositions and CRM retention programmes. Since 2010, I have added brand positioning, customer journey development and channel planning to my skills, as well as strengthening my communication strategy capabilities. Although, most of my experience has been within the world of communications agencies, my role as a strategist has enabled me to collaborate closely with my clients and their propositions and research teams, often blurring the lines between Client and Agency. I love to problem-solve, collaborate and mentor to create effective strategy that leads to business success. I bring a calm, confident and curious approach to any team.…

Julian Earl

In my 20+ years of strategy and planning experience I’ve created marketing, brand and communications strategies for a broad range of clients, categories, consumers and businesses. I started out in direct and data-driven performance marketing roles; defining, researching and analysing target audiences, developing promotional propositions and CRM retention programmes. Since 2010, I have added brand positioning, customer journey development and channel planning to my skills, as well as strengthening my communication strategy capabilities. Although, most of my experience has been within the world of communications agencies, my role as a strategist has enabled me to collaborate closely with my clients and their propositions and research teams, often blurring the lines between Client and Agency. I love to problem-solve, collaborate and mentor to create effective strategy that leads to business success. I bring a calm, confident and curious approach to any team.…

Available to hire

In my 20+ years of strategy and planning experience I’ve created marketing, brand and communications strategies for a broad range of clients, categories, consumers and businesses. I started out in direct and data-driven performance marketing roles; defining, researching and analysing target audiences, developing promotional propositions and CRM retention programmes. Since 2010, I have added brand positioning, customer journey development and channel planning to my skills, as well as strengthening my communication strategy capabilities.

Although, most of my experience has been within the world of communications agencies, my role as a strategist has enabled me to collaborate closely with my clients and their propositions and research teams, often blurring the lines between Client and Agency. I love to problem-solve, collaborate and mentor to create effective strategy that leads to business success. I bring a calm, confident and curious approach to any team.

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Skills

Experience Level

Language

English
Fluent
German
Beginner

Work Experience

Strategy Director at TMW Unlimited
December 1, 2024 - January 1, 2025
Three stints working with UK Government Communications Services, including developing behaviour change strategies for HMRC to encourage digital services adoption and improve tax compliance among SMEs. Also developed campaign strategies for Cabinet Office International (USA-UK relations; promoting online trade for Pakistani SMEs and seas protection initiatives for Filipinos). Most recently collaborated with the Metropolitan Police to identify target audiences for long-term recruitment planning.
Strategy Director at TMW Unlimited
April 1, 2025 - July 1, 2025
Continued public sector and international campaigns, including audience insight work and cross‑channel strategy development for government and partner organisations.
Strategy Director at TMW Unlimited
August 1, 2025 - October 1, 2025
Ongoing strategic leadership across campaigns and client teams, with emphasis on behaviour change, audience segmentation and campaign measurement.
Strategy Lead at Accenture Song
April 1, 2021 - December 1, 2024
Initially recruited to work on the Honda UK pitch; became perma‑lance and led the account, launching 3 new cars in 3 years. Worked with Honda sponsorship on the England RFU partnership; for Shell UK developed the marketing strategy for their EV recharging network and the new brand Avelia in the B2B Sustainable Aviation Fuel space. Also activated in-store Euros 2024 promotions for Lidl, repositioned Plusnet broadband, and created new brand identities for Anglo-American, MoD and Indorama Ventures. Frequently led strategic discussions at Accenture team events.
Planning Director at VCCP Blue
March 1, 2021 - March 1, 2021
Short-term role within the Muller team, consulting on FMCG NPD audience research and developing Olympic 2021 sponsorship activity.
Strategic Lead at Karmarama
September 1, 2020 - December 1, 2020
Developed the B2B ABM marketing strategy and global playbook for Shell Lubricants (audience personas, messaging matrices and journey flows). For Astra Zeneca, developed B2B messaging, customer journey flows and experience maps for Health Care Professionals prescribing CKD medicines.
Regional Strategy Director at PG One, Saatchi & Saatchi
December 1, 2018 - June 1, 2020
Led European and Global rollout for multiple Procter & Gamble brands; developed research programmes and communication toolkits, collaborating with local agencies across Russia, IMEA and Europe, and participating in local market research to better understand audience needs and perspectives.
Board Strategy Director at AMV BBDO
December 1, 2014 - December 1, 2018
For ExxonMobil: developed B2C and B2B omni-channel marketing strategies for Mobil 1 in EMEA, Egypt and Russia; global communications strategy to support Red Bull Racing sponsorship. For Johnson & Johnson Nicorette: expanded the 'Do Something Amazing' platform with TV and online hero content to inspire quitting. Other accounts included Bremont and the Department of Transport Office of Low Emission Vehicles.
Planning Director / Senior Strategic Planner at Publicis London
March 1, 2010 - December 1, 2014
Led integration between ATL, digital and direct marketing for Renault UK; supported Renault UK's launch of the Dacia brand in the UK (marketing strategy, brand positioning and launch planning), winning Gold at the IPA Effectiveness Awards in 2014. Repositioned Renault UK as design-led, redeveloped MyRenault CRM, and contributed to winning a Titanium Lion at Cannes (2011) with The Megane Experiment Campaign. Other clients included Airbus, Coca-Cola UK and United Biscuits.
Senior Strategic Planner at OgilvyOne
August 1, 2007 - March 1, 2010
Created direct response audience and channel strategies involving DRTV, press, DM, drive-to-web lead-generation and CRM for utilities British Gas and BT.
Knowledge & Business Solutions Team Manager at Wunderman Automotive
February 1, 2005 - August 1, 2007
Led the central planning function across 21 European offices; produced integrated, data-led campaigns for Ford of Europe, Land Rover and Rolls-Royce. Managed a 12-person Knowledge & Business Solutions team (analysts, strategists and data planners).
Planner at EHS Brann
September 1, 2003 - January 1, 2005
Handled direct marketing and e-commerce client work, including Diageo’s Classic Malt CRM programme and consumer acquisition for British Gas non-energy services.
Disruption Planner at TEQUILA
April 1, 1999 - August 1, 2003
Early planning role working with big brands, participating in pitches and a 9-month client secondment with BT; clients also included Barclays Bank, Virgin One Mortgages, Powergen, VISA, Canon Europe, O2 and Masterfoods.

Education

Add your educational history here.

Qualifications

IDM Diploma in Direct Marketing
January 11, 2030 - June 1, 1997
Master of Arts Degree (Economics)
January 11, 2030 - July 1, 1994
Bachelor of Arts Honours Degree (Economics 2:1)
January 11, 2030 - June 1, 1991
3 A Levels
January 11, 2030 - July 1, 1989
O Levels
January 11, 2030 - July 1, 1986

Industry Experience

Government, Professional Services, Media & Entertainment, Consumer Goods, Retail, Software & Internet, Education, Healthcare, Energy & Utilities, Telecommunications, Transportation & Logistics, Manufacturing, Travel & Hospitality, Non-Profit Organization, Other

Skills

Experience Level

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