Hi, I’m Hans Hogenboom, a Dutch art director and graphic designer with over two decades of experience building brands and identities. D.
Hi, I’m Hans Hogenboom, a Dutch art director and graphic designer with over two decades of experience building brands and identities. I founded Westontwerp I.D. in Curaçao with my partner Karin Verputten, and after returning to the Netherlands in 2021, I started Studio Dutches in Lochem. I lead brand and corporate identity projects, steer creative direction, and nurture client relationships while keeping a hands-on design practice.
The Paramaribo Urban Rehabilitation Program (PURP) is an IDB-financed program created to contribute to the socio-economic revitalization of Paramaribo historic center and the conservation of its built heritage
Concept and Visual Identity
Lochem-based design studio focusing on brand and corporate identities; responsible for creative direction, client relations, and business development. Notable clients include GOW2 Suriname, PCN Caribisch Pensioenfonds, and Citizens Insurance.
Co-founded Curaçao-based branding studio; led brand and corporate identity design and studio management for major clients such as MCB Bank, ENNIA Insurance, Trusbank Amanah, Staatsolie, Curaçao Airport Holding, and Government.
Led brand identity projects for Curaçao clients, overseeing concepts and production across print and digital media.
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