Hi, I’m Hans Hogenboom, a Dutch art director and graphic designer with over two decades of experience building brands and identities. I founded Westontwerp I.D. in Curaçao with my partner Karin Verputten, and after returning to the Netherlands in 2021, I started Studio Dutches in Lochem. I lead brand and corporate identity projects, steer creative direction, and nurture client relationships while keeping a hands-on design practice.…

Hans Hogenboom

Hi, I’m Hans Hogenboom, a Dutch art director and graphic designer with over two decades of experience building brands and identities. I founded Westontwerp I.D. in Curaçao with my partner Karin Verputten, and after returning to the Netherlands in 2021, I started Studio Dutches in Lochem. I lead brand and corporate identity projects, steer creative direction, and nurture client relationships while keeping a hands-on design practice.…

Available to hire

Hi, I’m Hans Hogenboom, a Dutch art director and graphic designer with over two decades of experience building brands and identities. I founded Westontwerp I.D. in Curaçao with my partner Karin Verputten, and after returning to the Netherlands in 2021, I started Studio Dutches in Lochem. I lead brand and corporate identity projects, steer creative direction, and nurture client relationships while keeping a hands-on design practice.

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Language

Dutch
Advanced
English
Advanced

Work Experience

Art Director, Owner at Studio Dutches
January 1, 2021 - Present
Lochem-based design studio focusing on brand and corporate identities; responsible for creative direction, client relations, and business development. Notable clients include GOW2 Suriname, PCN Caribisch Pensioenfonds, and Citizens Insurance.
Art Director, Owner at Westontwerp I.D.
January 1, 2014 - January 1, 2020
Co-founded Curaçao-based branding studio; led brand and corporate identity design and studio management for major clients such as MCB Bank, ENNIA Insurance, Trusbank Amanah, Staatsolie, Curaçao Airport Holding, and Government.
Art Director at Stradius, Bureau voor Brand Identities
January 1, 2007 - January 1, 2014
Led brand identity projects for Curaçao clients, overseeing concepts and production across print and digital media.
Art Director, Owner at Oogst ontwerp
January 1, 2004 - January 1, 2007
Studio for graphic design; served clients including Ahold Vastgoed, Tumult, Gemeente Leiden, Gemeente Uithoorn.
Art Director, Studio Manager at Lithopartners
January 1, 1997 - January 1, 2004
Brand identities; led creative teams for clients such as Ahold Vastgoed, Sony, PCM, Financieel Dagblad.
Freelance Graphic Designer at Various (Amsterdam)
January 1, 1996 - January 1, 1997
Freelance design work with clients including Center Parcs, Rotterdam, Well Design, Product design (Zeist / Amsterdam).
Graphic Designer at SVT (Retail Design), Amsterdam
January 1, 1990 - January 1, 1996
Retail design work for clients such as Cinderella schoenen, Fooks, Tripper Jeans.

Education

Bachelor in Graphic Design at Koninklijke Academie voor Beeldende Kunst (KABK), The Hague
January 1, 1985 - January 1, 1990

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail
    paper PURP

    The Paramaribo Urban Rehabilitation Program (PURP) is an IDB-financed program created to contribute to the socio-economic revitalization of Paramaribo historic center and the conservation of its built heritage

    Concept and Visual Identity