Twine

Habitat 60th Anniversary

Callum Hall
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For Habitat’s 60th anniversary fragrance collection, I was responsible for creating the full set of packaging artwork, ensuring every element was visually cohesive, brand-aligned, and production ready.

The design draws directly from Habitat’s historic visual archive. I researched and selected original illustrations, product sketches, and brand motifs from past collections, then reworked these elements into a contemporary repeat pattern with a refined, modern edge. The goal was to honour Habitat’s heritage while presenting it in a fresh, celebratory way for the anniversary launch.

Using Adobe Illustrator and Photoshop, I developed a unified visual language across the entire range, including candle boxes, reed diffuser packaging, swing tags, belly bands, and circular lid labels. I created multiple detailed die line layouts, ensuring each panel flowed seamlessly and that the pattern wrapped correctly around different formats. #illustrator #graphicdesigner #branding#designer#packagedesign