Yee Jia Wen
I am a visionary entrepreneur and digital growth strategist with a strong foundation in finance and auditing.
About
I am a visionary entrepreneur and digital growth strategist with a strong foundation in finance and auditing. As the Co-Founder and Managing Director of Honint, I lead a 7-figure digital growth marketing agency, shaping a lean, high-performance team dedicated to delivering transformative results.
My background as an ACCA affiliate and experience at KPMG in external and internal audits give me a rigorous analytical edge, which I blend with creative marketing strategies to help entrepreneurs navigate the digital landscape and scale their businesses. I enjoy building partnerships, optimizing growth, and sharing insights with fellow founders.
- 6 years' experience
- Joined December 2025
Languages
- EnglishFluent
- MalayAdvanced
- ChineseAdvanced
Industry experience
- Software & Internet
- Media & Entertainment
- Professional Services
- Financial Services
- Education
Work experience· 5 roles
Co-founded and scaled Honint from a startup to a lean, high-performance team delivering transformative results. Developed and executed digital marketing strategies to accelerate growth and maximize ROI. Established KPIs, attracted and retained top talent, and provided strategic direction and leadership for sustainable growth. Oversaw financial planning, cashflow management, budgeting, resource allocation, and risk management. Built strategic partnerships and collaborated with international businesses to optimize campaigns and drive revenue growth.
Second internal audit assignment focusing on risk assessment and controls testing across multiple entities, contributing to overall assurance work.
Continued external audit work including audits for insurance, poultry farming, books, and automated door manufacturing, ensuring adherence to MFRS and financial disclosures.
Education· 5
Certifications and awards
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