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I am a visionary entrepreneur and digital growth strategist with a strong foundation in finance and auditing. As the Co-Founder and Managing Director of Honint, I lead a 7-figure digital growth marketing agency, shaping a lean, high-performance team dedicated to delivering transformative results. My background as an ACCA affiliate and experience at KPMG in external and internal audits give me a rigorous analytical edge, which I blend with creative marketing strategies to help entrepreneurs navigate the digital landscape and scale their businesses. I enjoy building partnerships, optimizing growth, and sharing insights with fellow founders.…I am a visionary entrepreneur and digital growth strategist with a strong foundation in finance and auditing. As the Co-Founder and Managing Director of Honint, I lead a 7-figure digital growth marketing agency, shaping a lean, high-performance team dedicated to delivering transformative results. My background as an ACCA affiliate and experience at KPMG in external and internal audits give me a rigorous analytical edge, which I blend with creative marketing strategies to help entrepreneurs navigate the digital landscape and scale their businesses. I enjoy building partnerships, optimizing growth, and sharing insights with fellow founders.

Yee Jia Wen

Marketing Strategist, Growth Marketer, Digital Marketer, +2

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I am a visionary entrepreneur and digital growth strategist with a strong foundation in finance and auditing. As the Co-Founder and Managing Director of Honint, I lead a 7-figure digital growth marketing agency, shaping a lean, high-performance team dedicated to delivering transformative results. My background as an ACCA affiliate and experience at KPMG in external and internal audits give me a rigorous analytical edge, which I blend with creative marketing strategies to help entrepreneurs navigate the digital landscape and scale their businesses. I enjoy building partnerships, optimizing growth, and sharing insights with fellow founders.…I am a visionary entrepreneur and digital growth strategist with a strong foundation in finance and auditing. As the Co-Founder and Managing Director of Honint, I lead a 7-figure digital growth marketing agency, shaping a lean, high-performance team dedicated to delivering transformative results. My background as an ACCA affiliate and experience at KPMG in external and internal audits give me a rigorous analytical edge, which I blend with creative marketing strategies to help entrepreneurs navigate the digital landscape and scale their businesses. I enjoy building partnerships, optimizing growth, and sharing insights with fellow founders.

Available to hire

I am a visionary entrepreneur and digital growth strategist with a strong foundation in finance and auditing. As the Co-Founder and Managing Director of Honint, I lead a 7-figure digital growth marketing agency, shaping a lean, high-performance team dedicated to delivering transformative results.

My background as an ACCA affiliate and experience at KPMG in external and internal audits give me a rigorous analytical edge, which I blend with creative marketing strategies to help entrepreneurs navigate the digital landscape and scale their businesses. I enjoy building partnerships, optimizing growth, and sharing insights with fellow founders.

Language

English

Fluent

Malay

Advanced

Chinese

Advanced

Work Experience

Co-Founder & Managing Director at Honint

June 1, 2022 - Present

Co-founded and scaled Honint from a startup to a lean, high-performance team delivering transformative results. Developed and executed digital marketing strategies to accelerate growth and maximize ROI. Established KPIs, attracted and retained top talent, and provided strategic direction and leadership for sustainable growth. Oversaw financial planning, cashflow management, budgeting, resource allocation, and risk management. Built strategic partnerships and collaborated with international businesses to optimize campaigns and drive revenue growth.

Internal Audit Associate at KPMG Malaysia

August 1, 2019 - December 31, 2019

Conducted internal audits for major corporations, including compliance reviews (Food Hygiene Regulations 2009, Food Act 1983), inventory management and payroll for public-listed plantations, investment performance for a Kuala Lumpur golf club, grant management for a Government-Linked Company, and investment-linked product validation for a major bank.

Internal Audit Associate at KPMG Malaysia

May 1, 2020 - January 31, 2021

Second internal audit assignment focusing on risk assessment and controls testing across multiple entities, contributing to overall assurance work.

External Audit Associate at KPMG Malaysia

January 1, 2019 - July 31, 2019

Led financial statement audits across multiple industries and assessed compliance with Malaysian Financial Reporting Standards (MFRS) and disclosure requirements. Involvement included ride-hailing, food delivery, shared services, and e-wallet functions, among others.

External Audit Associate at KPMG Malaysia

January 1, 2020 - April 30, 2020

Continued external audit work including audits for insurance, poultry farming, books, and automated door manufacturing, ensuring adherence to MFRS and financial disclosures.