I'm a digital marketing professional and founder of a digital agency, with 25 years abroad, now back in France. I specialise in creating and executing data-driven digital marketing strategies, combining content creation, social campaigns, and analytics to deliver measurable results. I help brands, SMEs, associations, and public figures grow their online presence through multi-platform campaigns, tailored messaging, and hands-on leadership of cross-functional teams. After returning to France in 2025, I am eager to contribute my expertise to ambitious projects.

Mickaël Thomassin

I'm a digital marketing professional and founder of a digital agency, with 25 years abroad, now back in France. I specialise in creating and executing data-driven digital marketing strategies, combining content creation, social campaigns, and analytics to deliver measurable results. I help brands, SMEs, associations, and public figures grow their online presence through multi-platform campaigns, tailored messaging, and hands-on leadership of cross-functional teams. After returning to France in 2025, I am eager to contribute my expertise to ambitious projects.

Available to hire

I’m a digital marketing professional and founder of a digital agency, with 25 years abroad, now back in France. I specialise in creating and executing data-driven digital marketing strategies, combining content creation, social campaigns, and analytics to deliver measurable results.

I help brands, SMEs, associations, and public figures grow their online presence through multi-platform campaigns, tailored messaging, and hands-on leadership of cross-functional teams. After returning to France in 2025, I am eager to contribute my expertise to ambitious projects.

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Language

French
Fluent
Spanish; Castilian
Fluent
English
Advanced

Work Experience

Founder & Director at MOTSANDCO
January 1, 2003 - May 1, 2025
Founded and led MotsAndCo, an agency specializing in social media and digital marketing. Drove strategic digital marketing initiatives for SMEs, associations, political parties, and public figures; managed end-to-end content creation (planning, filming, editing) and multi-platform campaigns; coordinated a multidisciplinary team; monitored KPIs to optimize campaigns; led client acquisition and long-term retention; expanded presence from Mexico to France in 2025.
French Teacher & E-Learning Coordinator at French Alliance of Hermosillo
January 1, 2004 - December 1, 2004
Taught French at a private high school and Alliance Française; responsible for beginner, intermediate, advanced, and Business French levels.
French Teacher & IT Administrator at French Cultural Center
October 1, 2003 - January 1, 2004
Taught French to beginners, adolescents, and advanced learners; optimized and installed IT equipment at the cultural center.
French Teacher & Digital Communications Coordinator at French Alliance of Guayaquil
January 1, 2003 - October 1, 2003
Redesigned the website and optimized 20 computer workstations; developed an educational intranet to streamline communication; taught French across multiple levels.
Editorial Manager at Institut Français de Brême
January 1, 2002 - January 1, 2003
Enhanced the graphic design and editorial content of the institute’s website; conducted an audit and improved the Franco-German cultural portal FPlusD.fr.
Web Editor at France Télécom
May 1, 2001 - January 1, 2002
Editorial manager and web content writer for technical sheets.
Newsletter Manager at Buongiorno France
April 1, 2000 - April 1, 2001
Managed the editorial process and follow-up for eight thematic newsletters.
Web Moderator at IBAZAR.FR
January 1, 2000 - January 1, 2002
Assisted in content writing and enriched information in the search engine database.
Forum Moderator at ZEBANK.COM
March 1, 1998 - January 1, 2000
Facilitated online discussions for France’s first fully online bank; organized and moderated forums on current financial events.
Web Content Manager at MONSTER.FR (JOBPILOT)
February 1, 1998 - January 1, 1999
Created targeted content focused on employment topics; engaged and animated online communities on the website.

Education

Bachelor’s Degree in Journalism and Communication at ISCPA - Institute of Press and Audiovisual Communication
September 1, 1995 - February 1, 1999
French Baccalaureate (Tertiary Sciences and Techniques) at Lycée Sainte-Elisabeth
September 1, 1991 - July 1, 1996

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet