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I'm Eve Binard Barre, a strategic consumer experience and marketing leader with global expertise in designing immersive brand experiences that move people and drive digital transformation. I shape CX vision and strategy across Paid, Owned, and Earned media, and I lead omnichannel initiatives for premium brands while embedding purpose-driven experiences throughout the customer journey. I excel at leveraging consumer insights, data, and emerging technologies—including Gen AI—to deliver emotionally resonant, personalized communications at scale. I champion creative and experience excellence, optimize social media investment efficiency, and build strong partnerships with internal teams and media agencies to ensure seamless execution.…I'm Eve Binard Barre, a strategic consumer experience and marketing leader with global expertise in designing immersive brand experiences that move people and drive digital transformation. I shape CX vision and strategy across Paid, Owned, and Earned media, and I lead omnichannel initiatives for premium brands while embedding purpose-driven experiences throughout the customer journey. I excel at leveraging consumer insights, data, and emerging technologies—including Gen AI—to deliver emotionally resonant, personalized communications at scale. I champion creative and experience excellence, optimize social media investment efficiency, and build strong partnerships with internal teams and media agencies to ensure seamless execution.

Eve Binard Barre

Creative Director, Brand Strategist, Marketing Strategist, +7

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I'm Eve Binard Barre, a strategic consumer experience and marketing leader with global expertise in designing immersive brand experiences that move people and drive digital transformation. I shape CX vision and strategy across Paid, Owned, and Earned media, and I lead omnichannel initiatives for premium brands while embedding purpose-driven experiences throughout the customer journey. I excel at leveraging consumer insights, data, and emerging technologies—including Gen AI—to deliver emotionally resonant, personalized communications at scale. I champion creative and experience excellence, optimize social media investment efficiency, and build strong partnerships with internal teams and media agencies to ensure seamless execution.…I'm Eve Binard Barre, a strategic consumer experience and marketing leader with global expertise in designing immersive brand experiences that move people and drive digital transformation. I shape CX vision and strategy across Paid, Owned, and Earned media, and I lead omnichannel initiatives for premium brands while embedding purpose-driven experiences throughout the customer journey. I excel at leveraging consumer insights, data, and emerging technologies—including Gen AI—to deliver emotionally resonant, personalized communications at scale. I champion creative and experience excellence, optimize social media investment efficiency, and build strong partnerships with internal teams and media agencies to ensure seamless execution.

Available to hire

I’m Eve Binard Barre, a strategic consumer experience and marketing leader with global expertise in designing immersive brand experiences that move people and drive digital transformation. I shape CX vision and strategy across Paid, Owned, and Earned media, and I lead omnichannel initiatives for premium brands while embedding purpose-driven experiences throughout the customer journey.

I excel at leveraging consumer insights, data, and emerging technologies—including Gen AI—to deliver emotionally resonant, personalized communications at scale. I champion creative and experience excellence, optimize social media investment efficiency, and build strong partnerships with internal teams and media agencies to ensure seamless execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

French

Fluent

German

Advanced

Spanish; Castilian

Advanced

Work Experience

Global Head of Marketing & Consumer Experience at PHILIP MORRIS INTERNATIONAL

March 1, 2017 - May 1, 2025

Designed and launched next-generation IQOS retail concepts, integrating hospitality principles, behavioral science, and end-to-end customer experience. Delivered global customer segmentation and personalized journeys through digital innovation and immersive retail experiences. Integrated sustainability across retail operations, including recycling programs, supplier certification, and environmental store standards. Defined global retail strategy across 16 markets, introduced new US formats, and developed a team of six senior leaders to strengthen capability growth.

Global Digital Marketing Manager at DUFRY INTERNATIONAL LTD – AVOLTA

January 1, 2016 - March 1, 2017

Built an in-mobile app loyalty program covering acquisition, activation, and retention campaigns. Set commercial sales and revenue targets to guide overall business performance. Researched competitive landscape by monitoring competitor activity online.

Global Brand Marketing & Innovation Director at OETTINGER DAVIDOFF

January 1, 2013 - January 1, 2015

Revitalized global brand equity and led the product portfolio innovation master plan, shaping commercialization and pricing strategy while driving multichannel product launch campaigns; led content, retail activation mechanics and social media campaigns across four regions; managed third-party agencies.

Trade Marketing Manager - Global Travel Retail at OETTINGER DAVIDOFF

January 1, 2012 - January 1, 2013

Set P&L and business unit strategy for Travel Retail, defined operator-specific pricing, and led both commercial and marketing planning.

Commercial & Marketing Consultant at GSK Malaysia - BU Dermatology

January 1, 2008 - January 1, 2010

Developed commercial strategy, including negotiation, pricing and channel management, margin optimization, and investment proposals.

Commercial & Marketing Consultant, BU Dermatology at GSK MALAYSIA

January 1, 2008 - January 1, 2010

Developed commercial strategy, including negotiation, pricing and channel management, margin optimization, and investment proposals.

Global Brands & Operations Manager at BRITISH AMERICAN TOBACCO INTERNATIONAL

January 1, 2004 - January 1, 2006

Managed and grew the Premium Brands portfolio with full P&L and budget responsibility.

In-Store Promotion Manager at BRITISH AMERICAN TOBACCO INTERNATIONAL

January 1, 2002 - January 1, 2004

Designed and implemented the first global sourcing strategy for promotional Point of Purchase materials across seven brands.

Retail Media Executive at BRITISH AMERICAN TOBACCO INTERNATIONAL

January 1, 2000 - January 1, 2002

Introduced consumer and shopper marketing principles and led the first interactive visual merchandising initiative.

Brand & Communication Consultant at Desgrippes, Gobe & Associés

January 1, 1998 - January 1, 2000

Developed communication strategies for diverse client projects.

Brand & Communication Consultant at DESGRIPPES, GOBE & ASSOCIÉS

January 1, 1998 - January 1, 2000

Developed communication strategies for diverse client projects.

Junior Consultant – Packaging & Brand Identity at DRAGON ROUGE COSMETICS

January 1, 1995 - January 1, 1998

Conducted market research to identify emerging trends in the cosmetics industry.