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I am a dynamic fashion and merchandising professional with extensive experience across Brazil and the U.S. I specialize in buying strategy, vendor negotiations, product development, and assortment planning for multi-brand retailers and fashion designers. I translate market trends and sales analysis into profitable, trend-forward assortments while balancing creative vision with operational and financial discipline. I thrive in cross-functional teams, collaborating with planning, marketing, and styling to deliver compelling brands and exceptional customer experiences. My career has been built on building strong supplier relationships, driving margins, and expanding e-commerce presence.…I am a dynamic fashion and merchandising professional with extensive experience across Brazil and the U.S. I specialize in buying strategy, vendor negotiations, product development, and assortment planning for multi-brand retailers and fashion designers. I translate market trends and sales analysis into profitable, trend-forward assortments while balancing creative vision with operational and financial discipline. I thrive in cross-functional teams, collaborating with planning, marketing, and styling to deliver compelling brands and exceptional customer experiences. My career has been built on building strong supplier relationships, driving margins, and expanding e-commerce presence.

Erica Aneia Daniels

Project Manager, Studio Manager, Production Manager, +7

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I am a dynamic fashion and merchandising professional with extensive experience across Brazil and the U.S. I specialize in buying strategy, vendor negotiations, product development, and assortment planning for multi-brand retailers and fashion designers. I translate market trends and sales analysis into profitable, trend-forward assortments while balancing creative vision with operational and financial discipline. I thrive in cross-functional teams, collaborating with planning, marketing, and styling to deliver compelling brands and exceptional customer experiences. My career has been built on building strong supplier relationships, driving margins, and expanding e-commerce presence.…I am a dynamic fashion and merchandising professional with extensive experience across Brazil and the U.S. I specialize in buying strategy, vendor negotiations, product development, and assortment planning for multi-brand retailers and fashion designers. I translate market trends and sales analysis into profitable, trend-forward assortments while balancing creative vision with operational and financial discipline. I thrive in cross-functional teams, collaborating with planning, marketing, and styling to deliver compelling brands and exceptional customer experiences. My career has been built on building strong supplier relationships, driving margins, and expanding e-commerce presence.

Available to hire

I am a dynamic fashion and merchandising professional with extensive experience across Brazil and the U.S. I specialize in buying strategy, vendor negotiations, product development, and assortment planning for multi-brand retailers and fashion designers. I translate market trends and sales analysis into profitable, trend-forward assortments while balancing creative vision with operational and financial discipline.

I thrive in cross-functional teams, collaborating with planning, marketing, and styling to deliver compelling brands and exceptional customer experiences. My career has been built on building strong supplier relationships, driving margins, and expanding e-commerce presence.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Portuguese

Fluent

Spanish; Castilian

Fluent

Work Experience

Administrative Manager at Carolina Franchise Holdings

January 1, 2018 - January 1, 2025

Managed administrative functions, record-keeping, and tax compliance for 47 franchised Burger King locations across six states. Oversaw collection, processing, and reconciliation of payments; maintained relationships with county tax offices; processed invoices; monitored delinquent accounts; provided vendor and county office support.

Property Management Associate at Ambling Property Management

January 1, 2015 - January 1, 2017

Managed lease processing, document verification, and tenant relations for a 102-unit multi-family property. Collected rent, issued receipts, and resolved payment discrepancies. Maintained confidential records and ensured compliance with regulations; assisted with mail distribution and front-office support.

Sales Specialist at Bloomingdale’s - Gucci Flagship Store

January 1, 2013 - January 1, 2013

Front-line customer service, professional sales assistance; managed transactions, processed payments, and maintained financial logs. Handled document filing and kept detailed records of high-value sales.

Sales Specialist at Bloomingdale’s – Gucci Flagship Store

January 1, 2013 - Present

Top-performing sales associate in a luxury retail environment, achieving over $500,000 in sales in five months. Delivered exceptional client experiences, built long-term relationships, and maintained meticulous transaction records and inventory controls.

Sales Associate & Stock Assistant at Anthropologie

January 1, 2014 - January 1, 2015

Supported merchandising initiatives, customer service, and inventory control in a high-volume fashion retail store, contributing to sales goals and product availability.

Commercial Director at FY Criação e Comércio Ltda (Fernanda Yamamoto)

January 1, 2010 - January 1, 2012

Directed brand partnerships, product selection, and collection launches for over 15 fashion brands. Led vendor negotiations, managed production timelines, and expanded e-commerce presence via Farfetch.com. Served as Executive Producer for São Paulo Fashion Week runway shows, coordinating cross-functional teams and partners.

Senior Buyer at Scene Confecções

January 1, 2009 - Present

Managed buying strategy, pricing, and inventory planning for women’s, men’s, and accessories across 20+ retail locations. Conducted sales analysis to optimize product performance and ensure assortments aligned with market demand.

Buyer, Men’s Fashion at TNG Ltda

January 1, 2007 - January 1, 2009

Led buying strategy for men’s casual and business fashion across 130+ stores in Brazil. Negotiated contracts, developed products, and allocated assortments based on sales performance and market demand.

Assistant Buyer at Alexandre Herchcovitch

January 1, 2005 - January 1, 2007

Collaborated with Brazil’s leading fashion designer on material sourcing, accessory buying, and collection production for multiple São Paulo Fashion Week runway shows. Ensured product quality and timely delivery.