Develop and execute merchandising strategies to optimize product placement and visibility in major retail chains, including big-box stores. Implement planograms, POP displays, and in-store promotional activities. Maintain strong relationships with store managers and retail partners. Monitor and analyze market trends, competitive activity, and sales data. Identify growth opportunities and improve product performance. Train and support in-store teams on Hasbro product features and merchandising best practices.

Retail Merchandiser / Sales Representative at Spin Master Inc.

January 1, 2009 - December 31, 2011

Manage merchandising execution within assigned retail territories. Work closely with store managers to assess inventory needs, place orders, and optimize product placement. Conduct training sessions for retail staff on product knowledge, features, and key selling points. Provide detailed reporting on sales trends, store performance, and competitor activity. Ensure timely completion of all store visits, merchandising tasks, and reporting obligations.

District Manager at The Nielsen Company

January 1, 2004 - December 31, 2008

Lead a team of over 32 field associates across multiple territories, overseeing operations, performance management, and training. Manage client relationships and conduct business presentations to showcase Nielsen’s data collection capabilities and insights. Monitor and improve data collection processes. Identify performance gaps, develop action plans, and implement solutions to enhance market-level operations. Conduct territory meetings, provide ongoing training, and facilitate knowledge sharing among team members.