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I am a marketing and digital experience leader with 10+ years of experience across banking, sport, retail and technology. I specialize in strategic marketing, end-to-end content, and cross-functional leadership to deliver growth and customer engagement. Most recently, I led the end-to-end digital content strategy for ANZ Bank's key product categories, delivering multi-million-dollar outcomes and optimized customer journeys. I collaborate with UX, product, engineering, and marketing teams to drive adoption, improve conversions, and shape enterprise digital initiatives.…I am a marketing and digital experience leader with 10+ years of experience across banking, sport, retail and technology. I specialize in strategic marketing, end-to-end content, and cross-functional leadership to deliver growth and customer engagement. Most recently, I led the end-to-end digital content strategy for ANZ Bank's key product categories, delivering multi-million-dollar outcomes and optimized customer journeys. I collaborate with UX, product, engineering, and marketing teams to drive adoption, improve conversions, and shape enterprise digital initiatives.

Anthony Soriano

Content Strategist, Content Designer, Brand Designer, +2

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I am a marketing and digital experience leader with 10+ years of experience across banking, sport, retail and technology. I specialize in strategic marketing, end-to-end content, and cross-functional leadership to deliver growth and customer engagement. Most recently, I led the end-to-end digital content strategy for ANZ Bank's key product categories, delivering multi-million-dollar outcomes and optimized customer journeys. I collaborate with UX, product, engineering, and marketing teams to drive adoption, improve conversions, and shape enterprise digital initiatives.…I am a marketing and digital experience leader with 10+ years of experience across banking, sport, retail and technology. I specialize in strategic marketing, end-to-end content, and cross-functional leadership to deliver growth and customer engagement. Most recently, I led the end-to-end digital content strategy for ANZ Bank's key product categories, delivering multi-million-dollar outcomes and optimized customer journeys. I collaborate with UX, product, engineering, and marketing teams to drive adoption, improve conversions, and shape enterprise digital initiatives.

Available to hire

I am a marketing and digital experience leader with 10+ years of experience across banking, sport, retail and technology. I specialize in strategic marketing, end-to-end content, and cross-functional leadership to deliver growth and customer engagement.

Most recently, I led the end-to-end digital content strategy for ANZ Bank’s key product categories, delivering multi-million-dollar outcomes and optimized customer journeys. I collaborate with UX, product, engineering, and marketing teams to drive adoption, improve conversions, and shape enterprise digital initiatives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Content Strategist - Digital Sales Experience at ANZ Bank

February 1, 2023 - Present

Lead end-to-end digital content strategy for key product categories across anz.com, delivering customer-centric experiences that improved engagement, conversions, and revenue. Collaborated with UX, UI, CX research, product management, engineering, marketing, legal, and compliance to shape enterprise digital journeys; drove SEO, CMS governance, marketing automation, and cross-channel campaigns with internal and external partners.

Change & Communications Manager - Employee Experience Technology at ANZ Bank

April 1, 2019 - February 28, 2023

Drove change and communications for the Employee Experience Technology portfolio, delivering integrated digital experiences and broad stakeholder engagement. Led end-to-end content programs, governance and adoption initiatives across cross-functional teams to support technology rollouts and business objectives.

Campaign Marketing Executive at Office Works

June 1, 2016 - June 30, 2018

Created and managed end-to-end marketing campaigns for major product categories, delivering targeted messaging across online channels, catalogues, social media and TV campaigns. Ensured pricing consistency, aligned retail touchpoints, and collaborated with category buyers to identify market trends and inform product merchandising and investments.

Product Category Manager - Furniture AFL at Office Works

June 1, 2016 - June 30, 2018

Developed and executed integrated go-to-market strategies for the Furniture category across digital and print channels, driving sales and customer engagement. Built partnerships with Coca-Cola, NAB and Toyota, led category growth initiatives, and elevated campaign effectiveness through data-driven insights and promotions tied to AFL events (Finals, Brownlow Medal, NAB Rising Star).