I'm Michele Miricola, a curious and ambitious digital marketing professional specialized in digital marketing, analytics, and SEO. I love my job and I learn by studying and listening to others, turning data into human-centered marketing that drives growth. My approach blends strategy and creativity: I design multi-channel campaigns, optimize content for SEO, and collaborate with cross-functional teams to align with brand goals. I’m a friendly, proactive team player who thrives on learning from diverse opinions and delivering measurable results.

Michele Miricola

I'm Michele Miricola, a curious and ambitious digital marketing professional specialized in digital marketing, analytics, and SEO. I love my job and I learn by studying and listening to others, turning data into human-centered marketing that drives growth. My approach blends strategy and creativity: I design multi-channel campaigns, optimize content for SEO, and collaborate with cross-functional teams to align with brand goals. I’m a friendly, proactive team player who thrives on learning from diverse opinions and delivering measurable results.

Available to hire

I’m Michele Miricola, a curious and ambitious digital marketing professional specialized in digital marketing, analytics, and SEO. I love my job and I learn by studying and listening to others, turning data into human-centered marketing that drives growth.

My approach blends strategy and creativity: I design multi-channel campaigns, optimize content for SEO, and collaborate with cross-functional teams to align with brand goals. I’m a friendly, proactive team player who thrives on learning from diverse opinions and delivering measurable results.

See more

Language

Italian
Fluent
English
Advanced
Spanish; Castilian
Beginner

Work Experience

Digital Marketing Specialist at Nutra-Be (Beauty and wellness)
November 20, 2022 - Present
Developed data-driven marketing strategies for customer retention and acquisition; managed email marketing campaigns including newsletters and automated responses; created segmentation lists for targeted communications; built brand identity through messaging, visual design, and social media; produced graphic content for labels, social media, and web pages; implemented SEO strategies including content creation, link building, site audits, on-page/off-page optimization, and page speed improvements; orchestrated social media campaigns and influencer marketing initiatives; managed campaigns across Meta Ads and Google Ads and optimized ROI; conducted in-depth data analysis with Google Analytics to derive actionable insights; developed editorial plans to support multi-channel communications; built optimized, conversion-focused landing pages; produced video content and graphics to align with brand goals.
Marketing Strategist & Media Buyer at ISA Europe
November 1, 2024 - Present
Conducted comprehensive market analysis using SWOT and PESTLE frameworks; developed segmentation and targeting strategies to reach key stakeholders in B2C/B2B fitness markets; built robust internal and external communications strategies to enhance brand positioning and market presence; collaborated with cross-functional teams to align marketing initiatives with business objectives.
Marketing Strategist at PH Jones - British Gas (UK)
January 1, 2021 - June 1, 2021
Delivered marketing strategies for the B2B energy sector, targeting campaigns and aligning initiatives with business goals.
Project Manager at POP CORN - Communication Agency
June 1, 2014 - February 1, 2015
Researched and selected tourist locations based on target audiences; managed client requests before and during events; performed under stressful conditions and tight deadlines; briefed a team of 10 with various tasks; created and edited event content for Disney 'Planes 2' and Vans guerrilla marketing campaigns; coordinated multi-channel activities.
Junior Marketing Coordinator at Museum of History - University of Pavia
October 1, 2018 - April 1, 2019
Analyzed customer behavior to enhance the museum experience; produced engaging video content; created and implemented gamification strategies and VR/AR contents.

Education

Master of Science in Marketing (MSc in Digital Marketing) at University of Brighton
September 1, 2020 - July 1, 2022
Bachelor in Communication and Media at University of Pavia
September 1, 2014 - April 1, 2019

Qualifications

Google Analytics Certification
May 19, 2024 - May 19, 2025
Google Ads Certification
May 19, 2024 - May 19, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services