I am a dynamic iGaming professional with 10+ years of experience in content leadership, affiliate management, and launching high-performing casino brands. I excel at building partnerships with affiliates, game providers, and media networks while driving content strategies that improve acquisition, retention, and brand visibility. I have led major collaborations and product marketing campaigns, including influencer-led promotions such as the Ronaldinho partnership, and I am adept at coordinating cross-functional teams across international markets.…

Liudmila Schirmer

I am a dynamic iGaming professional with 10+ years of experience in content leadership, affiliate management, and launching high-performing casino brands. I excel at building partnerships with affiliates, game providers, and media networks while driving content strategies that improve acquisition, retention, and brand visibility. I have led major collaborations and product marketing campaigns, including influencer-led promotions such as the Ronaldinho partnership, and I am adept at coordinating cross-functional teams across international markets.…

Available to hire

I am a dynamic iGaming professional with 10+ years of experience in content leadership, affiliate management, and launching high-performing casino brands.

I excel at building partnerships with affiliates, game providers, and media networks while driving content strategies that improve acquisition, retention, and brand visibility. I have led major collaborations and product marketing campaigns, including influencer-led promotions such as the Ronaldinho partnership, and I am adept at coordinating cross-functional teams across international markets.

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Language

Russian
Fluent
English
Fluent
German
Fluent

Work Experience

Head of Content at DuxGroup Malta
January 1, 2022 - Present
Led the full launch and development of multiple casino websites, from structure and UX writing to SEO and compliance. Managed content teams and localization across various markets. Maintained strategic relationships with game providers and game managers. Directed content campaigns, promotional activities, and product communication. Ensured consistent delivery of high-quality, compliant, and conversion-focused content.
Head of Affiliation B2B at Booming Games Malta
January 1, 2019 - January 1, 2022
Managed global affiliate, streamer, and media relationships. Organized promotional campaigns for new game launches, including the Ronaldinho collaboration. Coordinated streaming events, influencer partnerships, and product marketing activities. Increased brand visibility across multiple affiliate networks and targeted markets. Strengthened long-term B2B partnerships through strategic engagement and performance optimization.
Head of Affiliates B2B & B2C at Quasar Gaming Malta
January 1, 2016 - January 1, 2019
Managed affiliate programs for both B2B and B2C verticals. Negotiated top-tier partnerships and optimized affiliate traffic quality. Oversaw SEO-based content planning and execution. Developed acquisition strategies and supported brand performance through robust affiliate channels. Collaborated closely with product and marketing teams to maintain competitive positioning.

Education

Bachelor of Arts at Humboldt University of Berlin
January 1, 2011 - January 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Media & Entertainment, Software & Internet