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Hi, I’m Mona Zhang—a bilingual marketing professional who thrives on cross-cultural content, KOL/influencer collaborations, and data-driven campaigns. I’ve delivered 200+ KOL-featured articles with strong view counts, managed 40 product roll-outs reaching 10M+ audiences, and built scalable content systems that lift official account growth by 10–20% annually while expanding cross-region reach. I excel in remote, multi-time-zone collaboration using Trello and Zoom, turning market insights into engaging content and measurable outcomes. In 2025 I led multi-platform campaigns with major media partners, developed quantitative KOL scoring and client-preference frameworks, and continuously refined strategies to boost brand exposure and ROI. I’m excited to continue driving investor education, brand visibility, and product adoption across China and beyond.…Hi, I’m Mona Zhang—a bilingual marketing professional who thrives on cross-cultural content, KOL/influencer collaborations, and data-driven campaigns. I’ve delivered 200+ KOL-featured articles with strong view counts, managed 40 product roll-outs reaching 10M+ audiences, and built scalable content systems that lift official account growth by 10–20% annually while expanding cross-region reach. I excel in remote, multi-time-zone collaboration using Trello and Zoom, turning market insights into engaging content and measurable outcomes. In 2025 I led multi-platform campaigns with major media partners, developed quantitative KOL scoring and client-preference frameworks, and continuously refined strategies to boost brand exposure and ROI. I’m excited to continue driving investor education, brand visibility, and product adoption across China and beyond.

Mona Zhang

Digital Marketer, Content Creator, Content Producer, +2

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Hi, I’m Mona Zhang—a bilingual marketing professional who thrives on cross-cultural content, KOL/influencer collaborations, and data-driven campaigns. I’ve delivered 200+ KOL-featured articles with strong view counts, managed 40 product roll-outs reaching 10M+ audiences, and built scalable content systems that lift official account growth by 10–20% annually while expanding cross-region reach. I excel in remote, multi-time-zone collaboration using Trello and Zoom, turning market insights into engaging content and measurable outcomes. In 2025 I led multi-platform campaigns with major media partners, developed quantitative KOL scoring and client-preference frameworks, and continuously refined strategies to boost brand exposure and ROI. I’m excited to continue driving investor education, brand visibility, and product adoption across China and beyond.…Hi, I’m Mona Zhang—a bilingual marketing professional who thrives on cross-cultural content, KOL/influencer collaborations, and data-driven campaigns. I’ve delivered 200+ KOL-featured articles with strong view counts, managed 40 product roll-outs reaching 10M+ audiences, and built scalable content systems that lift official account growth by 10–20% annually while expanding cross-region reach. I excel in remote, multi-time-zone collaboration using Trello and Zoom, turning market insights into engaging content and measurable outcomes. In 2025 I led multi-platform campaigns with major media partners, developed quantitative KOL scoring and client-preference frameworks, and continuously refined strategies to boost brand exposure and ROI. I’m excited to continue driving investor education, brand visibility, and product adoption across China and beyond.

Available to hire

Hi, I’m Mona Zhang—a bilingual marketing professional who thrives on cross-cultural content, KOL/influencer collaborations, and data-driven campaigns. I’ve delivered 200+ KOL-featured articles with strong view counts, managed 40 product roll-outs reaching 10M+ audiences, and built scalable content systems that lift official account growth by 10–20% annually while expanding cross-region reach. I excel in remote, multi-time-zone collaboration using Trello and Zoom, turning market insights into engaging content and measurable outcomes.

In 2025 I led multi-platform campaigns with major media partners, developed quantitative KOL scoring and client-preference frameworks, and continuously refined strategies to boost brand exposure and ROI. I’m excited to continue driving investor education, brand visibility, and product adoption across China and beyond.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

English

Fluent

Japanese

Beginner

Work Experience

Media Relations Specialist at Yinhua Fund Management Co., Ltd.

November 1, 2022 - Present

Digital Marketing & Social Media: Managed daily operations of the corporate WeChat account, driving follower growth from 80k to 120k (+50%) and maintaining a top-10 industry ranking. Launched Xiaohongshu presence from zero, growing the account into the TOP-15 in 3 months; created AI-generated investor-education series with posts achieving high engagement. Led weekly content series (ETF Hot News Headlines) delivering 8M+ incremental impressions; designed seasonal campaigns end-to-end, increasing engagement by 50%. KOL & Influencer Marketing: Managed WeChat and Xiaohongshu KOL campaigns, influencer selection, content coordination, and data analysis. In 2025, completed brand placements in over 200 articles, increasing exposure by 30% vs. prior year. Built a quantitative KOL scoring framework, eliminating 10 low-value partners and achieving 90% retention among core influencers. Media Relations & Brand Communications: Coordinated partnerships with CCTV Finance, Securities Times, 36Kr, Huxiu

Product Manager / Data Analyst at China Merchants Bank Co., Ltd.

July 1, 2020 - October 1, 2022

Customer Lifecycle Management: Delivered targeted app pushes to 50k+ users, driving ¥10k+ AUM growth for 20% of target clients through cross-team collaboration; created a user-preference analysis framework to inform marketing and product decisions. Digital Acquisition & Conversion: Overseen brand live stream (plan-execute-host) with 6k+ views; ran live stream customer group for 1k+ conversions; tracked homepage banner ad performance; built a user-preference analysis framework from scratch and delivered data reports for targeted ads and product fit, boosting ad efficiency. Omnichannel Campaigns: Managed 10+ offline events end-to-end with online pre-event promotion to drive a full online–offline–online engagement loop.