Communications and digital marketing professional with 7+ years of experience designing and delivering multi-channel content, editorial campaigns, and social media strategies for international organisations and global clients. Skilled in translating complex topics into clear, public-facing messaging across multilingual environments. I manage content workflows end-to-end—from planning and production (video, toolkits, carousels) to analytics, reporting, and vendor coordination—using web/CMS tools and marketing platforms to drive measurable audience growth and engagement.…

Lycelle Bajar

Communications and digital marketing professional with 7+ years of experience designing and delivering multi-channel content, editorial campaigns, and social media strategies for international organisations and global clients. Skilled in translating complex topics into clear, public-facing messaging across multilingual environments. I manage content workflows end-to-end—from planning and production (video, toolkits, carousels) to analytics, reporting, and vendor coordination—using web/CMS tools and marketing platforms to drive measurable audience growth and engagement.…

Available to hire

Communications and digital marketing professional with 7+ years of experience designing and delivering multi-channel content, editorial campaigns, and social media strategies for international organisations and global clients. Skilled in translating complex topics into clear, public-facing messaging across multilingual environments.

I manage content workflows end-to-end—from planning and production (video, toolkits, carousels) to analytics, reporting, and vendor coordination—using web/CMS tools and marketing platforms to drive measurable audience growth and engagement.

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Language

English
Fluent
French
Intermediate
Tagalog
Fluent

Work Experience

Senior Communications Coordinator at Women’s International League for Peace and Freedom (WILPF)
June 1, 2022 - July 1, 2026
Progressed within WILPF from Communications & Admin Associate to Communications Coordinator and then Senior Communications Coordinator (June 2022 to July 2026). Supports advocacy communications through multilingual content, campaign planning, and coordination of content and production workflows.
Communications & Social Media Consultant at UNITAR (United Nations Institute for Training and Research)
May 1, 2021 - May 1, 2022
Managed social media accounts (Facebook, Instagram, Twitter, TikTok) for multiple clients, covering content strategy, copywriting, and scheduling. Set up social listening and analytics tracking and monitored KPIs/SEO performance. Produced photo, video, and graphic content; developed brand manuals and social media guideline toolkits. Delivered communications training to global content teams across multiple time zones.
Senior Communications Coordinator at UNITAR (United Nations Institute for Training and Research)
May 1, 2021 - May 1, 2022
Managed social media channels and produced digital content (video, campaign materials, graphics) for UNITAR’s Non-Communicable Diseases Programme, contributing to 50% audience growth in six months. Coordinated website updates, media outreach, and communications guidance for programme teams across headquarters and implementing countries.
Freelance Marketing & Creative Services
October 1, 2019 - May 1, 2021
Delivered marketing and creative services on a freelance basis (Geneva). Grew combined client following across social channels by 20% (to 1.46M) in one year through content strategy and campaign planning. Managed a global network of community managers and freelancers as agency-side focal point for an international sports federation client. Built monthly editorial calendars and live-event coverage plans; analysed performance and produced monthly performance reports.
Junior Project Manager / Advertising role at MakinAka.ch Advertising Agency
July 1, 2018 - February 1, 2019
Supported advertising/communications projects in Geneva as a junior project manager and early-career advertising professional. Assisted with coordination of editorial, content, and delivery workflows for campaigns.

Education

BA in Media & Journalism at American Degree Programme
January 1, 2012 - January 1, 2015

Qualifications

Master’s in Digital Marketing & Communication
January 1, 2019 - August 18, 2026

Industry Experience

Non-Profit Organization, Media & Entertainment, Education, Government, Healthcare, Travel & Hospitality, Consumer Goods
    Social Media & Communications Portfolio — Lycelle Bajar
    A curated portfolio of social media strategy, content creation, and campaign work across international advocacy, public health, and sports marketing. Highlights include: Gender-Based Violence Toolkit (WILPF) — translating sensitive, rights-based content into clear, accessible messaging for a global audience Move the Money — a full-scale digital advocacy campaign, from visual identity through toolkits, carousels, and video COP28-30 Communications — real-time digital coverage and content for major international climate conferences FIVB Volleyball Nations League (via Emakina) — 22M+ Facebook reach and an industry award (Le Meilleur du Web) Tools: Canva, CapCut, Adobe Creative Suite, WordPress, Meta Business Suite, Google Analytics.…