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Hi, I’m Anika Shah, a user-centered Experience Designer who enjoys turning user insights into practical, delightful experiences. I specialize in UX research, prototyping, interaction design, and inclusive design, and I focus on communicating design decisions clearly while developing intuitive user flows and scalable design systems. I strive to drive data-informed improvements through usability testing and thoughtful accessibility practices. I bring hands-on experience with Figma, Framer, React.js, and a keen eye for brand identity. I’ve led website redesigns, onboarding flows, and marketing design projects across B2C and B2B contexts, always with accessibility and inclusive visual language at the forefront.…Hi, I’m Anika Shah, a user-centered Experience Designer who enjoys turning user insights into practical, delightful experiences. I specialize in UX research, prototyping, interaction design, and inclusive design, and I focus on communicating design decisions clearly while developing intuitive user flows and scalable design systems. I strive to drive data-informed improvements through usability testing and thoughtful accessibility practices. I bring hands-on experience with Figma, Framer, React.js, and a keen eye for brand identity. I’ve led website redesigns, onboarding flows, and marketing design projects across B2C and B2B contexts, always with accessibility and inclusive visual language at the forefront.

Anika Shah

UX Designer, UI Designer, Graphic Designer, +4

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Hi, I’m Anika Shah, a user-centered Experience Designer who enjoys turning user insights into practical, delightful experiences. I specialize in UX research, prototyping, interaction design, and inclusive design, and I focus on communicating design decisions clearly while developing intuitive user flows and scalable design systems. I strive to drive data-informed improvements through usability testing and thoughtful accessibility practices. I bring hands-on experience with Figma, Framer, React.js, and a keen eye for brand identity. I’ve led website redesigns, onboarding flows, and marketing design projects across B2C and B2B contexts, always with accessibility and inclusive visual language at the forefront.…Hi, I’m Anika Shah, a user-centered Experience Designer who enjoys turning user insights into practical, delightful experiences. I specialize in UX research, prototyping, interaction design, and inclusive design, and I focus on communicating design decisions clearly while developing intuitive user flows and scalable design systems. I strive to drive data-informed improvements through usability testing and thoughtful accessibility practices. I bring hands-on experience with Figma, Framer, React.js, and a keen eye for brand identity. I’ve led website redesigns, onboarding flows, and marketing design projects across B2C and B2B contexts, always with accessibility and inclusive visual language at the forefront.

Available to hire

Hi, I’m Anika Shah, a user-centered Experience Designer who enjoys turning user insights into practical, delightful experiences. I specialize in UX research, prototyping, interaction design, and inclusive design, and I focus on communicating design decisions clearly while developing intuitive user flows and scalable design systems. I strive to drive data-informed improvements through usability testing and thoughtful accessibility practices.

I bring hands-on experience with Figma, Framer, React.js, and a keen eye for brand identity. I’ve led website redesigns, onboarding flows, and marketing design projects across B2C and B2B contexts, always with accessibility and inclusive visual language at the forefront.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

UI/UX Designer at Brandloop.ai

January 1, 2025 - Present

Led the B2C website redesign for Edible Beauty, integrating AI-powered personalization features to enhance user experience and customer engagement through user flows, usability testing, and WCAG accessibility practices. Designed AI agent onboarding flows for Decidr, a SaaS onboarding studio, and supported broader B2B platform UX with user research, scalable design systems, dashboard interfaces, and UX writing to clarify onboarding steps. Redesigned and helped develop Brandloop.ai’s customer-facing site using Framer and code overrides with React.js, contributing to front-end code, information architecture, and shaping the brand’s digital identity across platforms.

User Experience (UX/UI) Designer at Brandloop.ai

January 1, 2025 - September 1, 2025

Led end-to-end B2C website redesign, defining user flows, wireframes, prototypes, and detailed designs to improve usability and engagement. Designed AI agent onboarding flows for Decidr, conducted usability testing, and iterated to optimize onboarding. Partnered with developers on design-to-code handoff using React.js and Framer to ensure seamless implementation and preserve brand integrity across platforms. Advocated for user-centered storytelling and accessible, scalable design systems.

Marketing Design Intern at Shield AI

June 1, 2024 - August 1, 2024

Collaborated with cross-functional teams to create interactive prototypes, journey maps, and motion assets, reinforcing user-centric storytelling and modern design system patterns. Supported research efforts by interpreting qualitative and quantitative insights to influence UI decisions and tool usability.

Social Media Marketing Design Intern at LCAD

January 1, 2024 - May 1, 2024

Increased engagement from both new and existing followers by supporting the social media strategy through content creation, brand-aligned visuals, and competitor research informed by user behavior insights and content testing.

Social Media Marketing Intern at LCAD

January 1, 2024 - May 1, 2024

Increased engagement by creating brand-aligned visuals and content rooted in user behavior insights and testing, strengthening digital presence.

Graphic Design Intern at Rocket Companies

May 1, 2023 - August 1, 2023

Designed infographics, branding materials, and iconography with strong visual hierarchy, applying storyboarding and accessibility standards to improve internal communications.

Multimedia Intern at WebMD

June 1, 2022 - August 1, 2022

Curated and produced illustrations and graphics for articles, improving readability and visual engagement through inclusive human-centered design.