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I am a creative professional with extensive experience in graphic design, visual art, illustration, photography, and marketing. I have worked with respected advertising agencies including Wunderman Thompson, TBWA\RAAD, Montague, and JWT, creating visual concepts, storyboards, print campaigns, digital artwork, photo retouching, and multimedia content for well-known brands across retail, hospitality, finance, automotive, and consumer goods.…I am a creative professional with extensive experience in graphic design, visual art, illustration, photography, and marketing. I have worked with respected advertising agencies including Wunderman Thompson, TBWA\RAAD, Montague, and JWT, creating visual concepts, storyboards, print campaigns, digital artwork, photo retouching, and multimedia content for well-known brands across retail, hospitality, finance, automotive, and consumer goods.

Xavier Cacho

Graphic Designer, Illustrator, Art Director, +6

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I am a creative professional with extensive experience in graphic design, visual art, illustration, photography, and marketing. I have worked with respected advertising agencies including Wunderman Thompson, TBWA\RAAD, Montague, and JWT, creating visual concepts, storyboards, print campaigns, digital artwork, photo retouching, and multimedia content for well-known brands across retail, hospitality, finance, automotive, and consumer goods.…I am a creative professional with extensive experience in graphic design, visual art, illustration, photography, and marketing. I have worked with respected advertising agencies including Wunderman Thompson, TBWA\RAAD, Montague, and JWT, creating visual concepts, storyboards, print campaigns, digital artwork, photo retouching, and multimedia content for well-known brands across retail, hospitality, finance, automotive, and consumer goods.

Available to hire

I am a creative professional with extensive experience in graphic design, visual art, illustration, photography, and marketing. I have worked with respected advertising agencies including Wunderman Thompson, TBWA\RAAD, Montague, and JWT, creating visual concepts, storyboards, print campaigns, digital artwork, photo retouching, and multimedia content for well-known brands across retail, hospitality, finance, automotive, and consumer goods.

Skills

Artwork

Illustration

Advertising Illustration

Freehand Digital Illustration

Adobe Illustrator

Experience Level

Artwork

Expert

Illustration

Expert

Advertising Illustration

Expert

Freehand Digital Illustration

Expert

Expert

Expert

Expert

Expert

Narrative Illustration

Expert

Character Design

Expert

Childrens Book Illustration

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Tagalog

Fluent

Work Experience

Graphic Designer / Marketing Specialist at Deen Alruh Project Management - Dubai

January 1, 2023 - Present

Curated social media content and executed marketing strategies for Capital Mall-China Centre. Coordinated print production, sourced supplies, supervised advertising installations, managed social media posts, and established relationships with print production companies. Planned mall events and promotions, coordinated performers and influencers, monitored event execution, and created brochures, flyers, posters, directories, and other promotional materials.

Graphic Designer / Visual Artist at Freelancer / Billones Exhibition Organizing

January 1, 2020 - January 1, 2023

Created graphic designs and illustrations for children's books, illustrated diaries, mobile games, animations, and television commercials. Developed storyboards, layouts, character designs, websites, motion graphics, and multimedia content. Conducted photography sessions, retouched images, and contributed to NFT collection production, coding, and marketplace deployment.

Creative Lead – Visual & Social Media Marketing at Freelancer / Billones Exhibition Organizer

January 1, 2020 - December 31, 2023

Designed graphics and illustrations for diverse projects including children's books, company diaries, and concept/character designs for mobile games; developed storyboards and layouts for animations, TV commercials, and digital campaigns for clients such as Nissan, IKEA, Amazon, Unilever, Lifebuoy, and PUBG.

Creative Lead – Visual & Social Media Marketing at Freelance / Self-employed (XCMadCraft / BeHance)

January 1, 2020 - January 1, 2023

Led creative direction and production of visual content for diverse projects, including children’s books, company diaries, and concept/character designs for mobile games. Developed storyboards and layouts for animation, TVCs, and digital campaigns for clients such as Nissan, IKEA, Amazon, Unilever, Lifebuoy, Etisalat, and more. Collaborated with clients to translate briefs into visually engaging storytelling, ensuring brand alignment and multi-channel execution.

Visual Artist / Graphic Designer at TBWA\RAAD-Dubai

January 1, 2010 - January 1, 2020

Collaborated with copywriters and art directors to develop visual concepts, illustrations, print advertisements, television commercial storyboards, and digital designs. Interpreted creative briefs and scripts, adapted designs to client requirements, created detailed illustrations, conducted product and event photography, retouched images, and animated image sequences for client presentations.

Visual Artist / Graphic Designer at TBWA/RAAD - Dubai

January 1, 2010 - January 1, 2020

Improved and maintained the proper display arrangement of jewelry and watches in each branch; coordinated display materials and posters for shops; produced promotional ads (posters, flyers, banners); designed window displays; developed seasonal concepts and layouts; oversaw shop campaigns.

Visual Artist / Graphic Designer at TBWA/RAAD – Dubai

January 1, 2010 - January 1, 2020

Improved and maintained the proper display arrangement of jewelry and watches in each branch. Conducted and monitored display materials and posters for shops; distributed promotional ads; designed window displays; created seasonal concepts; and produced campaign visuals to ensure quality and brand consistency across channels.

Illustrator / Graphic Designer at J. Walter Thompson (JWT)

January 1, 2008 - January 1, 2010

Visualized concepts and ideas from art directors and writers, producing layouts, designs, illustrations, storyboards, and print advertisements. Managed project workloads and deadlines, estimated project timelines, and conceptualized visual treatments for advertising campaigns.

Illustrator / Graphic Designer at JWT (J. Walter Thompson)

January 1, 2008 - January 1, 2010

Created illustration and graphic design assets for diverse campaigns, including brand stories and product visuals; developed storyboards and assets for TVCs and digital campaigns; collaborated with clients to translate briefs into visually compelling narratives.

Designer / Visual Merchandiser at Lifestyle Arts & Fine Jewelry - UAE

January 1, 2006 - January 1, 2008

Maintained jewelry and watch displays across branches and managed promotional materials for retail shops. Produced posters, flyers, banners, light-box artwork, window displays, seasonal concepts, kiosk materials, and artwork backers for promotions and newly renovated stores.

Graphic Designer at Lifestyle Arts & Fine Jewelry

January 1, 2006 - January 1, 2008

Designed marketing visuals and product imagery for jewelry collections; contributed to branding and packaging concepts; collaborated with in-house and external teams.