Available to hire
I am a versatile merchandising professional focused on turning product and trend insights into profitable opportunities across retail and e-commerce. I thrive on turning data and market signals into actionable strategies that optimize assortment, pricing, and content to drive sales and brand value.
Curiosity, passion, creativity, and strong interpersonal skills define my approach. My technology mindset and solid financial background help me deliver measurable results in fashion and retail, with a continual focus on sustainability and customer experience.
Experience Level
Expert
Expert
Language
English
Fluent
Spanish; Castilian
Fluent
Italian
Advanced
Work Experience
Head Merchandiser Menswear at Mango
October 1, 2022 - PresentDeveloping product strategy and merchandising for menswear; coordinating online, retail, CX and B2B teams to maximize omnichannel analytics; generating reports and forecasts for Chief Product Officer; leading special projects such as Griezmann Move Forward Campaign and Boglioli Collab.
Strategic Consultant at ACoruña Science and Innovation Link Office
February 1, 2022 - October 1, 2022Reporting directly to owners; developing product, commercial strategy and briefs; coordinating online, retail, CX and B2B teams to optimise omnichannel product strategy; preparing reports and forecasts; leading strategic projects.
Junior Strategic Consultant at Everis NTT Data
June 1, 2019 - September 1, 2019Benchmarking and delivery of strategic plans for technology development of the Spanish Public Administration; daily client communication and reporting; involved in project deliverables.
Entrepreneur / Founder at Bushop.es
January 1, 2018 - January 1, 2019Founder of a Spanish textile e-commerce marketplace; managed business development, partnerships and launch activities.
Public Relations Manager and Events Promoter at Universidad Complutense de Madrid
January 1, 2014 - January 1, 2018Managed public relations and promoted university events; demonstrated strong communication and interpersonal skills; led project management including organization, promotion, execution and reporting of multiple university events.
Founder / Fashion Start-up Entrepreneur at WWW.BUSHOP.ES
January 1, 2018 - January 1, 2019Created and led a fashion-focused e-commerce marketplace project, consolidating new textile startups in Spain within a unified platform.
Strategic Consultant at A Coruña Science and Innovation Link Office
February 1, 2022 - October 1, 2022Reported directly to Mango ownership; developed product strategy and coordinated online, retail, CX, and B2B teams to maximize omnichannel analytics and product strategy; produced reports and forecasts for the Chief Product Officer.
Retail Buying / Purchasing Analyst at Mango
October 1, 2022 - February 1, 2023Performed retail buying analysis and purchasing support to optimize assortment and efficiency.
Retail Buying & Purchasing Analyst at Mango
October 1, 2022 - February 1, 2023Support merchandising and assortment planning; analyze sales data to optimize inventory, pricing and supplier performance; contribute to category strategy and supplier negotiations.
Head Merchandiser - Menswear at Mango
October 1, 2022 - December 1, 2025Define and execute merchandising strategy for menswear; optimize assortment, pricing, and on-site presentation across channels; lead cross-functional collaboration with Buying, Planning, CX, Marketing, CRM and Tech.
Head E-commerce Merchandiser - Women's Wear at Mango
December 1, 2025 - PresentDefine and execute the e-commerce merchandising strategy; align assortment, pricing and content with sales, margin and brand KPIs. Plan and optimize online collection structure (width, depth, paging) based on performance signals and insights. Drive on-site merchandising (navigation, listings, filters, cross-selling) to maximize conversion and average order value. Coordinate with Buying, Planning, CX, Marketing, CRM and Tech to ensure consistent and optimized product experience across all digital touchpoints.
Public Relations Manager and Events Promoter at Bushop.es (Fashion start-up)
January 1, 2018 - January 1, 2019Managed PR and events for a fashion e-commerce start-up; built media relationships, coordinated events and promotional activities to raise brand awareness.
Education
Bachelor in Business Administration and Management (English degree) at Universidad Complutense de Madrid
January 1, 2014 - January 1, 2018Master in Fashion and Luxury Brand Management at Universidad Complutense de Madrid
January 1, 2020 - January 1, 2021Master in Fashion and Luxury Brand Management at Universidad Complutense de Madrid
January 1, 2020 - January 1, 2021Bachelor in Business Administration and Management (English degree) at Universidad Complutense de Madrid
January 1, 2014 - January 1, 2018Master in Fashion and Luxury Brand Management at Universidad Complutense de Madrid
January 1, 2020 - December 31, 2021Certification: Expert on Financial Analysis and Accounting at Universidad Complutense de Madrid
January 1, 2019 - December 31, 2020Qualifications
Excel and Visual Basic fundamentals
January 1, 2018 - December 3, 2025Certificate in Advanced English (CAE) - Cambridge English: C1
January 1, 2018 - December 3, 2025Fashion Design and Sustainability Course
January 1, 2024 - December 3, 2025Expert on Financial Analysis and Accounting
January 11, 2030 - December 3, 2025Bachelor in Business Administration and Management (English degree)
January 1, 2014 - December 31, 2018Expert on Financial Analysis and Accounting
January 1, 2019 - December 31, 2020Industry Experience
Retail, Media & Entertainment, Professional Services, Education, Consumer Goods, Government
Experience Level
Expert
Expert
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