Available to hire
I’m Joyce Ma, a design professional with nearly three decades of experience shaping brands, publications, and digital experiences. I lead cross-disciplinary teams, craft cohesive corporate identities, and deliver polished visuals across print, web, and social channels.
Throughout my career, I’ve driven branding strategies, managed large-scale campaigns, and coached teams to maintain consistency and quality. I’m passionate about creating meaningful design that supports business goals and engages audiences.
Experience Level
Expert
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Language
English
Fluent
Work Experience
Team Leader, Design & Workbook at Australian Pacific College
January 1, 2022 - PresentLiaise with Academic Managers and Academic Compliance Manager to coordinate relevant parties to ensure contents and design of the student learning workbook is completed accurately and on time. Ensure all workbooks are consistent in design. Lead the team to ensure consistency and professional design in their work.
Art Director (Print & Digital) at Direct Group
January 1, 2019 - December 1, 2022Responsible for the magazine Reader Digests, Asia and other publications. Manage Facebook, digital media, EDM, website management and design.
Creative Brand Manager at White Glo
November 1, 2016 - December 1, 2018Design & creative leads for corporate identity, art directions, product & packaging design, events and exhibition design. Plan and deliver a strategic vision for clients. Manage brand identity, advertising/marketing & promotion campaigns, annual reports, publications, products & packaging design, TV ads, websites, e-banners & Facebook.
Head of Design at The University of Hong Kong
January 1, 2004 - January 1, 2016Provide all design and directions for University functions, exhibitions, conferences, events and publications. Manage a team of designers to provide professional creative for the University, customer service to clients. Manage corporate identity. Manage and maintain website and digital media.
Design Manager at The University of Hong Kong
January 1, 2001 - January 1, 2004Provided design leadership and direction for university-wide print and digital publications, branding, and related communications.
Graphic Designer I at Hong Kong Trade Development Council
January 1, 1998 - January 1, 2001Supervise a small team of designers. Coordinate various Exhibitions and Trade Shows globally; design for local & international trade show magazines; corporate imaging for internal departments and overall HKTDC outlook; manage website design, graphics production and HTML; corporate identity.
Marketing Executive at Wellmak Printing Co. Hong Kong
January 1, 1995 - January 1, 1995Responsible for annual reports coordination, communicate with clients.
Graphic Designer II at Hong Kong Trade Development Council
January 1, 1995 - January 1, 1997Design local and international trade fairs, manage newsletters & publications.
Education
Master of Multimedia at University of Newcastle, Australia
January 11, 2030 - December 3, 2025Bachelor of Creative Arts at University of Wollongong
January 11, 2030 - December 3, 2025Diploma in Interior Design at Auckland College, Auckland, NZ
January 11, 2030 - December 3, 2025Diploma in Social Media Marketing at Shaw Academy, Australia
January 11, 2030 - December 3, 2025Qualifications
Certificate IV in Property Service (Real Estate)
January 11, 2030 - December 3, 2025Certificate IV in Property Service (Real Estate)
January 11, 2030 - December 3, 2025Industry Experience
Education, Media & Entertainment, Professional Services, Software & Internet
Experience Level
Expert
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