Fashion designer and product development professional with 10+ years of experience across apparel, footwear, intimate apparel, and print/graphic design for leading retail brands. Skilled in trend forecasting, concept development, technical design, and cross-functional collaboration from concept through production. Proven ability to translate market insights into commercially successful products while partnering with merchandising, product development, sourcing, CAD, and technical teams. Experienced in seasonal line planning, color & print development, vendor communication, presentation design, and e-commerce/model photo retouching.…

Sarah Loco (SaRa L o co sa)

Fashion designer and product development professional with 10+ years of experience across apparel, footwear, intimate apparel, and print/graphic design for leading retail brands. Skilled in trend forecasting, concept development, technical design, and cross-functional collaboration from concept through production. Proven ability to translate market insights into commercially successful products while partnering with merchandising, product development, sourcing, CAD, and technical teams. Experienced in seasonal line planning, color & print development, vendor communication, presentation design, and e-commerce/model photo retouching.…

Available to hire

Fashion designer and product development professional with 10+ years of experience across apparel, footwear, intimate apparel, and print/graphic design for leading retail brands. Skilled in trend forecasting, concept development, technical design, and cross-functional collaboration from concept through production.

Proven ability to translate market insights into commercially successful products while partnering with merchandising, product development, sourcing, CAD, and technical teams. Experienced in seasonal line planning, color & print development, vendor communication, presentation design, and e-commerce/model photo retouching.

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Skills

Experience Level

Work Experience

Technical Illustrator at Macy’s Private Brands
January 1, 2016 - Present
Developed technical fashion illustrations and line sheets for private label designers for lingerie collections. Created presentation materials supporting sales, merchandising, and product development initiatives. Retouched product and model photography for e-commerce, marketing, and social media platforms. Collaborated with design and production teams to ensure accurate product representation throughout development.
Production Artist / Technical Illustrator at Macy’s, New York
January 1, 2016 - Present
Sketch/Illustrate lingerie for Private Labels; Design marketing line sheets for sales presentations; Retouch model photos for website and social media platforms
Production Artist / Technical Illustrator at Macy's, New York
January 1, 2016 - Present
Sketch/illustrate lingerie for private labels; design marketing line sheets for sales presentations; retouch model photos for website and social media platforms
Production Artist / Technical Illustrator at Dana Co, New York
January 1, 2016 - Present
Sketch/Illustrate lingerie for Private Labels; Design marketing line sheets for sales presentations; Retouch model photos for website and social media platforms; Sketch/Illustrate new silhouettes for the upcoming season; Strategize with PD team on building the line to financial needs; Presenting new design concepts for PD and buying teams; Partner with Tech team on new development and overall vision; Partner with color team on prints and solid approvals from OSO; Partner with CAD team to build seasonal Print assortment; Research and develop for private brands; fabric, trims, styles, prints; Design plans for the in-store merchandising team; Shopping domestic markets for seasonal inspiration
Production Artist / Technical Illustrator at Dana Co
October 1, 2014 - February 1, 2016
Sketch/Illustrate lingerie for private labels; Design marketing line sheets for sales presentations; Retouch model photos for website and social media platforms
Assistant Graphic / Fashion Designer at Dana Co, New York
October 1, 2014 - February 1, 2016
Database administration for social media and website design; sketch/illustrate upcoming season for private label; call fabric vendors to set up meetings; direct photo shoots for ad campaigns; design logos, hang tags, and presentations
Production Artist at Macy's, New York
October 1, 2014 - February 1, 2016
Sketch/Illustrate lingerie for Private Labels; Design marketing line sheets for sales presentations; Retouch model photos for website and social media platforms
Associate Designer / Assistant Designer at Macy’s Private Brands
January 1, 2014 - January 1, 2016
Developed seasonal product concepts and color direction across categories including footwear and apparel. Created trend-driven design presentations for leadership and merchandising teams and collaborated with product development, technical design, and sourcing teams from concept through production. Researched fashion trends, consumer insights, and market competitiveness to inform assortments. Partnered with color and print teams to create seasonal graphics and patterns. Supported line architecture and assortment planning to meet business objectives, shopped marketplaces to identify trends and innovations, and produced technical sketches and design packages for development and vendor communication.
Associated Designer / Assistant Designer at Macy’s Private Brands
January 1, 2014 - January 1, 2016
Developed seasonal product concepts and color direction across categories including footwear and apparel. Created trend-driven design presentations for leadership and merchandising teams. Collaborated with product development, technical design, and sourcing teams from concept through production. Researched fashion trends, consumer insights, and market competitiveness to inform assortments. Worked with color and print teams to create seasonal graphics and patterns. Supported line architecture and seasonal planning to meet business objectives, shopped markets to identify trends and innovations, and produced technical sketches and design packages for development and vendor communication.
Assistant Graphic / Fashion Designer at Basically Kids/Books to Bed
April 1, 2013 - November 1, 2014
Database administration for social media and website design; Sketch/illustrate upcoming season for private label; Call fabric vendors to set up meetings; Direct photo shoots for AD campaigns; Design logos, hang tags, and presentations
Assistant Graphic / Fashion Designer at Basically Kids/Books to Bed, New York
April 1, 2013 - November 1, 2014
Database administration for social media and website design; Sketch/illustrate upcoming season for private label; Call fabric vendors to set up meetings; Direct photo shoots for AD campaigns; Design logos, hang tags, and presentations
Graphic Fashion Designer at Basicly KIds
January 1, 2012 - January 1, 2014
Managed data administration for social media and website design. Created sketches/illustrations for upcoming seasonal private label collections. Coordinated with fabric vendors to arrange meetings and oversaw/organized overseas photo shoots for advertising campaigns. Designed logos, hang tags, and presentations.
Graphic Fashion Designer at Basicallly KIds | Books to Bed
January 1, 2012 - January 1, 2014
Managed social media and website design data administration. Created sketches and illustrations for upcoming seasons for the private label. Contacted fabric vendors to arrange meetings and coordinated/handled overseas photoshoots for advertising campaigns. Designed logos, hang tags, and presentation materials.

Education

Bachelor of Fine Arts at Pratt Institute
January 1, 2007 - January 1, 2011
Bachelor of Fine Arts at Pratt Institute
January 1, 2007 - January 1, 2011
Bachelor of Fine Arts at Pratt Institute
January 1, 2007 - January 1, 2011
Bachelor of Fine Arts at Pratt Institute
January 1, 2007 - January 1, 2011
BFA (Bachelor of Fine Arts): Graphic Design / Illustration at Pratt Institute
January 1, 2007 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Manufacturing, Media & Entertainment, Professional Services

Skills

Experience Level