I am a Content Designer and Writer with 4+ years of experience shaping digital experiences through clear, accessible, and user-centered content. I help build content strategies, information architecture, and scalable frameworks that balance user needs with business goals. I have collaborated across design, product, and engineering teams to deliver seamless, inclusive experiences, with a strong background in storytelling, digital marketing, and technical communication, including proven success at Uber India.

Jeethu Jayaraj

I am a Content Designer and Writer with 4+ years of experience shaping digital experiences through clear, accessible, and user-centered content. I help build content strategies, information architecture, and scalable frameworks that balance user needs with business goals. I have collaborated across design, product, and engineering teams to deliver seamless, inclusive experiences, with a strong background in storytelling, digital marketing, and technical communication, including proven success at Uber India.

Available to hire

I am a Content Designer and Writer with 4+ years of experience shaping digital experiences through clear, accessible, and user-centered content. I help build content strategies, information architecture, and scalable frameworks that balance user needs with business goals.
I have collaborated across design, product, and engineering teams to deliver seamless, inclusive experiences, with a strong background in storytelling, digital marketing, and technical communication, including proven success at Uber India.

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Language

English
Advanced

Work Experience

Content Specialist II at Uber
October 1, 2021 - April 1, 2023
Designed and optimized content strategies for Uber India rider communication, improving clarity and engagement. Collaborated with product managers, engineers, and designers to deliver user-centered solutions across the Rider/Maps experience. Crafted in-app copy, brand-aligned responses, and multilingual communications, improving accessibility and inclusivity. Executed high-impact projects such as Project ShoutOut, a recognized internal initiative fostering user trust and loyalty. Applied data and user insights to refine copy, leading to a 20% improvement in customer satisfaction scores. Managed influencer and rider engagement to maintain a consistent brand voice across touchpoints.

Education

Postgraduate Certificate in Digital and Content Marketing at York University, Toronto
May 1, 2023 - January 1, 2024
M.A. in English at University of Hyderabad
July 1, 2017 - April 1, 2019
B.A. in Functional English & Journalism at Christ College - University of Calicut
July 1, 2014 - April 1, 2017

Qualifications

HubSpot Digital Advertising Certification
January 11, 2030 - December 4, 2025
HubSpot Marketing Software Certification
January 11, 2030 - December 4, 2025

Industry Experience

Software & Internet, Transportation & Logistics, Media & Entertainment, Education