Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a Content Designer and Writer with 4+ years of experience shaping digital experiences through clear, accessible, and user-centered content. I help build content strategies, information architecture, and scalable frameworks that balance user needs with business goals. I have collaborated across design, product, and engineering teams to deliver seamless, inclusive experiences, with a strong background in storytelling, digital marketing, and technical communication, including proven success at Uber India.…I am a Content Designer and Writer with 4+ years of experience shaping digital experiences through clear, accessible, and user-centered content. I help build content strategies, information architecture, and scalable frameworks that balance user needs with business goals. I have collaborated across design, product, and engineering teams to deliver seamless, inclusive experiences, with a strong background in storytelling, digital marketing, and technical communication, including proven success at Uber India.

Jeethu Jayaraj





I am a Content Designer and Writer with 4+ years of experience shaping digital experiences through clear, accessible, and user-centered content. I help build content strategies, information architecture, and scalable frameworks that balance user needs with business goals. I have collaborated across design, product, and engineering teams to deliver seamless, inclusive experiences, with a strong background in storytelling, digital marketing, and technical communication, including proven success at Uber India.…I am a Content Designer and Writer with 4+ years of experience shaping digital experiences through clear, accessible, and user-centered content. I help build content strategies, information architecture, and scalable frameworks that balance user needs with business goals. I have collaborated across design, product, and engineering teams to deliver seamless, inclusive experiences, with a strong background in storytelling, digital marketing, and technical communication, including proven success at Uber India.

Available to hire

I am a Content Designer and Writer with 4+ years of experience shaping digital experiences through clear, accessible, and user-centered content. I help build content strategies, information architecture, and scalable frameworks that balance user needs with business goals.
I have collaborated across design, product, and engineering teams to deliver seamless, inclusive experiences, with a strong background in storytelling, digital marketing, and technical communication, including proven success at Uber India.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Work Experience

Content Specialist II at Uber

October 1, 2021 - April 1, 2023

Designed and optimized content strategies for Uber India rider communication, improving clarity and engagement. Collaborated with product managers, engineers, and designers to deliver user-centered solutions across the Rider/Maps experience. Crafted in-app copy, brand-aligned responses, and multilingual communications, improving accessibility and inclusivity. Executed high-impact projects such as Project ShoutOut, a recognized internal initiative fostering user trust and loyalty. Applied data and user insights to refine copy, leading to a 20% improvement in customer satisfaction scores. Managed influencer and rider engagement to maintain a consistent brand voice across touchpoints.