Yulia Korzh

Led end-to-end design of eCommerce and SaaS products, focusing on scalable design systems and data-driven UX improvements. Managed and mentored a team of designers, ensuring consistency, usability, and business alignment across digital products. Responsibilities included leading UX design for a SaaS eCommerce website builder and mobile/desktop eCommerce solutions, conducting UX research, analytics and usability testing, overseeing wireframing, prototyping and stakeholder reviews, and collaborating with product managers and developers to align UX with conversion and retention goals. Accomplishments include developing a design system of 120+ reusable components, creating 8 responsive templates, and delivering 50+ custom eCommerce designs featuring AI-driven outfit generation, loyalty programs, and optimized checkout flows.

Provide UX strategy, research, and design consultancy for global clients. Conduct UX research, audits, and usability testing to identify growth opportunities; design user-centric interfaces for web, mobile, and CRM systems across industries including E-commerce, Education, Healthcare, Social Networks, and Hospitality; collaborate with founders and product teams to translate business goals into actionable UX roadmaps; prepare detailed UX audit reports with prioritized recommendations.