I am Santiago Fernandez Hop, an art director with over 14 years of experience in advertising, production, and animation. I’ve led diverse teams and delivered high-impact visual assets for agencies and studios around the world, collaborating with brands and studios such as Friends With You, Plenty, 1stAveMachine BA, MTV BA, Mother Agency Buenos Aires, Scruffy Dog LTD, Final Frontier, Gizmo, Urban Rhino, 4Humans, Can Can Club, Estudio Ronda, Tronco, Landia, Grey, Ninch, Optix Hamburg, La América, Kepel & Mata, and more. My work spans campaign visuals, art treatments, brand style guides, style frames, character design, and motion graphics. I currently lead visual direction for theme parks, attractions, and museums across Europe and the Middle East, coordinating multidisciplinary teams in Barcelona and collaborating with creative and technical colleagues in London and Birmingham. I develop concept art and narratives, provide creative direction and visual storytelling, and manage projects from concept to completion with attention to timelines and budgets. I continuously explore AI-assisted tools to spark ideas, craft storyboards, and maintain visual consistency across diverse media while adapting concepts to large-scale installations and campaigns.…I am Santiago Fernandez Hop, an art director with over 14 years of experience in advertising, production, and animation. I’ve led diverse teams and delivered high-impact visual assets for agencies and studios around the world, collaborating with brands and studios such as Friends With You, Plenty, 1stAveMachine BA, MTV BA, Mother Agency Buenos Aires, Scruffy Dog LTD, Final Frontier, Gizmo, Urban Rhino, 4Humans, Can Can Club, Estudio Ronda, Tronco, Landia, Grey, Ninch, Optix Hamburg, La América, Kepel & Mata, and more. My work spans campaign visuals, art treatments, brand style guides, style frames, character design, and motion graphics. I currently lead visual direction for theme parks, attractions, and museums across Europe and the Middle East, coordinating multidisciplinary teams in Barcelona and collaborating with creative and technical colleagues in London and Birmingham. I develop concept art and narratives, provide creative direction and visual storytelling, and manage projects from concept to completion with attention to timelines and budgets. I continuously explore AI-assisted tools to spark ideas, craft storyboards, and maintain visual consistency across diverse media while adapting concepts to large-scale installations and campaigns.WWWW…