Loo Yeong Shen

Campaign Specialist at FORiT Digital Sdn Bhd

Digital Campaign Specialist responsible for managing Google Ads (Display, YouTube, Demand Gen, Search & Performance Max), Meta, LinkedIn, TikTok, and programmatic campaigns. Led campaign operations, provided client-facing insights and KPIs, and delivered recommendations to optimize performance. Managed cross-channel strategies, coordinated with the operations team, and served as a primary point of contact for clients to address questions and future recommendations.

Digital Account Executive / Digital Marketing Assistant at Magnus Digital Sdn Bhd

Digital Marketing role focusing on client needs assessment, social media strategy, training, and ongoing content planning. Analyzed content performance metrics, maintained client relationships, and produced content including copywriting and graphic design for daily postings across platforms. Handled monthly analyses, ads, and research on best paid media channels; prepared campaigns terms and conditions, email mailers, and website pop-ups; responded to social media inquiries. Managed day-to-day social media content creation and postings.

Digital Marketing Assistant at Magnus Digital Sdn Bhd

Observing clients’ online presence, identifying areas for improvement, presenting social media strategies and training as needed. Analyzed the effectiveness of digital strategies through metrics such as content performance; created and maintained positive, long-term client relationships; acted as a point of contact for digital management queries; planned and managed content for Magnus Digital’s social media; produced content, copywriting, and graphic design with daily postings across social platforms.

Public Relations Intern at Essence Burson-Marsteller (Burson-Marsteller Malaysia)

Public Relations Intern supporting media monitoring, outreach, and engagement for clients in Selangor. Assisted with media list maintenance, reporter/editor outreach, and event coordination as part of Burson-Marsteller’s PR activities.

Senior Digital Campaign Specialist at FO RiT Digital Sdn Bhd

Lead and manage digital marketing campaigns across multiple platforms; create content, copywriting, design creatives, and manage daily social posts; track KPIs; generate weekly/monthly reports; liaise with clients; coordinate paid media campaigns across Facebook, Google, YouTube, Instagram; provide insights and recommendations for campaign optimization.