Hi, I’m Ana Giusti, a growth-focused marketing leader with a passion for digital marketing, Web3, and international expansion. I’ve built and led cross-functional teams, crafted brand identities, and forged partnerships that scale startups from concept to global presence. I love turning data-driven insights into practical growth strategies and collaborative campaigns that resonate across audiences. Based in Barcelona, I enjoy turning complex logistics and marketing challenges into simple, effective solutions. I’m continually learning new tools, guiding teams under pressure, and delivering measurable results for ambitious brands while fostering a culture of curiosity and continuous improvement.

Ana Giusti

Hi, I’m Ana Giusti, a growth-focused marketing leader with a passion for digital marketing, Web3, and international expansion. I’ve built and led cross-functional teams, crafted brand identities, and forged partnerships that scale startups from concept to global presence. I love turning data-driven insights into practical growth strategies and collaborative campaigns that resonate across audiences. Based in Barcelona, I enjoy turning complex logistics and marketing challenges into simple, effective solutions. I’m continually learning new tools, guiding teams under pressure, and delivering measurable results for ambitious brands while fostering a culture of curiosity and continuous improvement.

Available to hire

Hi, I’m Ana Giusti, a growth-focused marketing leader with a passion for digital marketing, Web3, and international expansion. I’ve built and led cross-functional teams, crafted brand identities, and forged partnerships that scale startups from concept to global presence. I love turning data-driven insights into practical growth strategies and collaborative campaigns that resonate across audiences.

Based in Barcelona, I enjoy turning complex logistics and marketing challenges into simple, effective solutions. I’m continually learning new tools, guiding teams under pressure, and delivering measurable results for ambitious brands while fostering a culture of curiosity and continuous improvement.

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Language

Spanish; Castilian
Fluent
English
Fluent
French
Intermediate
Italian
Intermediate
Portuguese
Advanced

Work Experience

CMO at SocialGames
November 1, 2021 - Present
Digital Marketing Strategy & development. Partnerships. Content Creation & Campaigns Design Created teams of +30: streamers, mods, designers. I am also Host in Videogame Tournaments LIVE Sessions
CEO - Founder at Thecoolskin
March 1, 2019 - December 1, 2021
Develop the Startup from scratch. Develop the products: 2 lines, 6 products. Web creation: design & structure. Social Media Content. Develop Sales channels: Amazon, own web & Dermathologists, specialized stores and Spas. Selling in 3 countries after 6 months of opening the company. Create the web in Prestashop & in Shopify
Country Manager Spain at Campings.com
May 1, 2010 - December 31, 2018
ountry Marketing & development. After exiting the company, I continued working in charge of Spain. Created & managed +10 Translation Team, Call Center Team, Financial Team, & Customer Service. Also Web SEO/SEM. Banner/ advertising Sales to Campings Associations.
International Trade Consultant - Spain at UPS
October 1, 2005 - May 31, 2010
Business Development for big cargo. International Trade consultant for big Companies. Designing the Logistics or looking for the best solution for customer´s imports Airfreight, Seafreight, Road Transport, Customs and Logistics Customers as Desigual, Nike, Inditex or Inditex suppliers
CEO & Founder at Campaigns.com
January 1, 2005 - December 31, 2010
Founded and led a digital marketing startup delivering multi-channel campaigns including social media growth, brand building, and content creation. Built and managed teams of 30+ professionals (streamers, mods, designers) and established partnerships with advertisers to drive client results.
Country Manager & CMO at UPS
January 1, 2010 - December 31, 2018
Led the European country marketing, business development, and logistics strategy. Built distribution channels across the EU, managed a team of direct and indirect reports, restructured suppliers, implemented CRM/IT integration, and drove cross-border trade initiatives.

Education

Master in Digital Marketing at London Business School
September 1, 2022 - January 31, 2023
BA atInternational Business & Economics at UADE
January 3, 1992 - December 3, 1997
SEO/SEM & Paid Advertising Courses at Google (Online)
January 1, 2012 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Energy & Utilities, Gaming, Manufacturing, Transportation & Logistics, Wholesale & Distribution, Education, Retail