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I'm a freelance digital marketing consultant based in Kuala Lumpur, specializing in performance marketing, e-commerce migrations, and multi-channel campaigns. I love turning tight deadlines into launched projects—from migrating WooCommerce stores to Shopify to building end-to-end funnels and integrating CRM, inventory, and payments. Over the years I’ve helped brands and educational institutions boost leads, conversions, and ROAS through data-driven strategies across Meta, Google, YouTube, and CRM platforms. I'm a collaborative team player who enjoys turning insights into measurable growth and on-brand experiences.…I'm a freelance digital marketing consultant based in Kuala Lumpur, specializing in performance marketing, e-commerce migrations, and multi-channel campaigns. I love turning tight deadlines into launched projects—from migrating WooCommerce stores to Shopify to building end-to-end funnels and integrating CRM, inventory, and payments. Over the years I’ve helped brands and educational institutions boost leads, conversions, and ROAS through data-driven strategies across Meta, Google, YouTube, and CRM platforms. I'm a collaborative team player who enjoys turning insights into measurable growth and on-brand experiences.

Afiq Borhanuddin

Digital Marketer, Marketing Consultant, Growth Marketer, +2

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I'm a freelance digital marketing consultant based in Kuala Lumpur, specializing in performance marketing, e-commerce migrations, and multi-channel campaigns. I love turning tight deadlines into launched projects—from migrating WooCommerce stores to Shopify to building end-to-end funnels and integrating CRM, inventory, and payments. Over the years I’ve helped brands and educational institutions boost leads, conversions, and ROAS through data-driven strategies across Meta, Google, YouTube, and CRM platforms. I'm a collaborative team player who enjoys turning insights into measurable growth and on-brand experiences.…I'm a freelance digital marketing consultant based in Kuala Lumpur, specializing in performance marketing, e-commerce migrations, and multi-channel campaigns. I love turning tight deadlines into launched projects—from migrating WooCommerce stores to Shopify to building end-to-end funnels and integrating CRM, inventory, and payments. Over the years I’ve helped brands and educational institutions boost leads, conversions, and ROAS through data-driven strategies across Meta, Google, YouTube, and CRM platforms. I'm a collaborative team player who enjoys turning insights into measurable growth and on-brand experiences.

Available to hire

I’m a freelance digital marketing consultant based in Kuala Lumpur, specializing in performance marketing, e-commerce migrations, and multi-channel campaigns. I love turning tight deadlines into launched projects—from migrating WooCommerce stores to Shopify to building end-to-end funnels and integrating CRM, inventory, and payments. Over the years I’ve helped brands and educational institutions boost leads, conversions, and ROAS through data-driven strategies across Meta, Google, YouTube, and CRM platforms. I’m a collaborative team player who enjoys turning insights into measurable growth and on-brand experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Freelance Digital Marketing Consultant at Freelance / Self-Employed (Kuala Lumpur, Malaysia)

January 1, 2025 - October 1, 2025

Built and launched an e-commerce business from the ground up within tight timelines by migrating from WooCommerce to Shopify, designing the full website, and integrating key apps (EasyParcel, CRM, Zoho Inventory, Hulk Form Builder, Reviews, Stripe). Oversaw the customer journey from site visit to fulfillment and set up warehouse operations including product shelving and inventory alignment. Registered online presence on Google and created Instagram, TikTok, and Facebook accounts; executed digital campaigns across social, search, and CRM channels with promotional strategies (coupons/discounts) to drive engagement and ensure a seamless end-to-end e-commerce process. Directed multi-channel marketing (paid social, Google Ads, CRM/email), optimized with GA4 and Meta Ads Manager; designed and launched WordPress websites, high-converting landing pages, and event-focused funnels integrated with ticketing platforms; collaborated with cross-functional teams and external partners to ensure unifie

Paid Media Specialist at Growth Ops Australia

January 1, 2024 - November 30, 2024

Doubled monthly leads (+100%) and boosted conversions while cutting CPA by managing performance campaigns for major Australian brands (Brighter Super, Orro Group, Red Kite, Body Fit Training); developed and executed full-funnel strategies across Meta, Google Search, YouTube, and GDN; optimized with A/B testing, smart bidding, segmentation, and competitor insights; delivered data-driven recommendations through Shape.io, Google Analytics, Google Ads, Meta Business Manager, and AgencyAnalytics.

Senior Digital Marketing at VI College

June 1, 2023 - December 1, 2023

Solely managed all marketing operations end-to-end as a one-man team, including ad and website copywriting, web page and payment page creation, daily landing page updates, creative development, budget ownership, and event payment processing. Independently executed lead generation campaigns across Meta, Google, and other platforms, achieving a 20% reduction in ad costs, 10% increase in conversions, improved ROAS, sustained lead growth, and developing strategies for upcoming projects. Directed weekly online Masterclass events (content, Q&A moderation, payments) and reporting; prepared KPI-driven performance insights to senior leadership (CEO & CFO); coordinated cross-functional teams across Singapore, Kuala Lumpur, the Philippines, and Taiwan.

Senior Digital Marketing Executive at Publicis Groupe

August 1, 2021 - May 31, 2023

Single-handedly managed 18+ accounts and 30–40 weekly campaigns across Facebook (auction, R&F, traffic, lead gen, engagement), Google SEM, YouTube (TrueView, Bumper, Discovery), TikTok, and Lazada/Shopee CPAS, driving growth for Mondelez (Oreo, Chipsmore, Jacob’s, Tiger, Twisties, Cadbury, Halls) and Abbott (Glucerna, Ensure). Prepared and delivered comprehensive reporting cadences to track and optimize performance. Built and implemented Shopee, Lazada, website, and DCM tracking tags to measure campaign performance and analyze customer behavior, consistently hitting KPIs (reach, impressions, clicks, conversions, CPM, CPA, CPC, leads, engagement, add-to-cart, purchases) while reducing costs.

Senior Digital Marketing Executive at GMI MARKETS

January 1, 2019 - December 31, 2020

Executed and optimized SEM, GDN, Gmail, and YouTube campaigns, leveraging analytics to identify trends, maximize ROI, and manage budgets. Monitored key SEM metrics, performed keyword discovery and optimization, and conducted competitor analysis to improve performance.

Digital Marketing Associate at ADMIRAL DIGITAL AGENCY

January 1, 2017 - December 31, 2018

Created, optimized, and reported SEM, Facebook, and Universal App Campaigns (UAC) across Asia in six languages (English, Malay, Thai, Chinese, Arabic, Vietnamese) for clients such as MoneyHero, Flower Chimp, Halo Gold, and Volvo, driving app downloads, in-app purchases, and ROI through automated testing, ad optimization, and performance analysis. Developed and executed social editorial calendars, PPC planning, CRO, display/remarketing, UX and landing page optimization, and advanced audience segmentation to improve targeting, conversions, and customer acquisition.

Digital Marketing Analyst at LION & LION DIGITAL AGENCY

January 1, 2015 - December 31, 2016

Collaborated with clients across Hong Kong, Taiwan, Denmark, Portugal, and Mexico; built campaigns from the ground up (account setup, planning, competitive analysis, keyword research, ad copywriting) and managed daily Google Search campaigns to consistently hit CPA, conversion, and spend targets. Improved quality scores, lowered costs, and boosted conversion rates through bid optimization, keyword analysis, creative testing, and landing page enhancements. Conducted daily reporting and analysis using Google Analytics, AdWords, DoubleClick, Google Trends, and Excel; certified in DoubleClick Search, Google Analytics, and Google AdWords.