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Hi there! I'm Anastasia, a UX/UI Designer based in Ottawa with 5+ years shaping user-friendly products across B2B and SaaS. I focus on usability, accessibility, and product growth, delivering across web and mobile platforms with a steady emphasis on design systems and scalable UI libraries. I love turning complex problems into clean, intuitive interfaces and collaborating closely with engineers and product teams to move ideas from concept to shipped features. My approach combines research, iteration, and real-world testing to ensure solutions meet user needs and business goals. I thrive in Agile environments, mentor junior designers, and enjoy crafting dashboards and data-driven experiences that scale.…Hi there! I'm Anastasia, a UX/UI Designer based in Ottawa with 5+ years shaping user-friendly products across B2B and SaaS. I focus on usability, accessibility, and product growth, delivering across web and mobile platforms with a steady emphasis on design systems and scalable UI libraries. I love turning complex problems into clean, intuitive interfaces and collaborating closely with engineers and product teams to move ideas from concept to shipped features. My approach combines research, iteration, and real-world testing to ensure solutions meet user needs and business goals. I thrive in Agile environments, mentor junior designers, and enjoy crafting dashboards and data-driven experiences that scale.

Anastasia Sorokina

UI Designer, UX Designer, Product Designer, +2

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Hi there! I'm Anastasia, a UX/UI Designer based in Ottawa with 5+ years shaping user-friendly products across B2B and SaaS. I focus on usability, accessibility, and product growth, delivering across web and mobile platforms with a steady emphasis on design systems and scalable UI libraries. I love turning complex problems into clean, intuitive interfaces and collaborating closely with engineers and product teams to move ideas from concept to shipped features. My approach combines research, iteration, and real-world testing to ensure solutions meet user needs and business goals. I thrive in Agile environments, mentor junior designers, and enjoy crafting dashboards and data-driven experiences that scale.…Hi there! I'm Anastasia, a UX/UI Designer based in Ottawa with 5+ years shaping user-friendly products across B2B and SaaS. I focus on usability, accessibility, and product growth, delivering across web and mobile platforms with a steady emphasis on design systems and scalable UI libraries. I love turning complex problems into clean, intuitive interfaces and collaborating closely with engineers and product teams to move ideas from concept to shipped features. My approach combines research, iteration, and real-world testing to ensure solutions meet user needs and business goals. I thrive in Agile environments, mentor junior designers, and enjoy crafting dashboards and data-driven experiences that scale.

Available to hire

Hi there! I’m Anastasia, a UX/UI Designer based in Ottawa with 5+ years shaping user-friendly products across B2B and SaaS. I focus on usability, accessibility, and product growth, delivering across web and mobile platforms with a steady emphasis on design systems and scalable UI libraries. I love turning complex problems into clean, intuitive interfaces and collaborating closely with engineers and product teams to move ideas from concept to shipped features.

My approach combines research, iteration, and real-world testing to ensure solutions meet user needs and business goals. I thrive in Agile environments, mentor junior designers, and enjoy crafting dashboards and data-driven experiences that scale.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

UX/UI Designer at Freelance

July 1, 2024 - Present

Designed UX/UI solutions for small digital products, including e-commerce flows, landing pages, and marketing campaigns. Created reusable UI components, design systems, and scalable visual assets to support early-stage product development. Conducted UX consultations, improving clarity of user flows, information architecture, and conversion-focused layouts. Delivered wireframes, prototypes, and polished UI for web and mobile based on modern best practices. Collaborated with founders and developers on an ad-hoc basis to clarify requirements and support efficient handoff.

UI/UX Designer at Temy

April 1, 2022 - July 1, 2024

Developed and scaled a cross-platform design system, increasing UI consistency and reducing handoff time by 30%. Used Atomic Design and Figma component libraries to support devs and streamline collaborative work. Delivered over 15 digital products with PMs and engineers in Scrum teams, from kickoff to launch. Created wireframes, prototypes, and design specs aligned with each product’s goals and user needs. Conducted usability testing and applied feedback in iterative sprints, improving task success rates by 15%. Implemented accessibility standards (WCAG 2.1) across deliverables, expanding product reach to wider audiences. Mentored junior designers and initiated design critiques.

Product Designer at Infozahust (Spectrum)

September 1, 2019 - January 1, 2022

Led UX redesign of an intelligence analysis platform, increasing usability by 25% through simplified workflows and redesigned navigation. Conducted 20+ stakeholder interviews and 10+ competitor audits to inform UX strategy and information architecture. Collaborated with engineers and PMs to build modular dashboards that improved data readability and reduced user effort. Designed a centralized design system and documentation hub for consistent visuals and dev handoff.

UI/UX Designer at Slotegrator

October 1, 2018 - July 1, 2019

Designed high-performing landing pages and visuals that increased user engagement by 12% in marketing campaigns. Created layouts, interactions, and motion elements to support promotional goals and branding. Built detailed Figma prototypes that enabled efficient dev collaboration and reduced iteration time. These prototypes were also used by QA for early validation and pixel-perfect execution.