Daniel Fong

Product & Visual Designer at Pivotal Integrated HR Solutions

Led the UX and UI redesign and development for Pivotal's company website, resulting in a scalable design system, an easy-to-use interface, and curated user experiences that reduced the time to find the job board by 21.35s (-56.89%) and the time to find contact info for department services by 36.83s (-48.23%). Designed a landing page for the 'Ask the Expert' campaign that generated over $5k/month in revenue. Played a critical role in improving the UX/UI of the Pivotal E-Store by conducting heuristic analysis and designing high-fidelity wireframes, followed by rapid user tests and iterative improvements.

Freelance UX/UI Designer (Remote) at Freelance / Remote

Provided UX/UI design services for multiple clients (Nova Star Insurance, WilTekk, Aquanure). Improved user experience and UI across websites and apps, achieving +1-3 monthly conversions and +9.2% page views for Nova Star Insurance; collaborated with cross-functional teams to deliver cohesive design solutions aligned with business goals and user needs for WilTekk; improved UX/UI for Aquanure's website, contributing to reduced bounce rate and improved engagement.

Social Media Lead & Graphic Designer (Volunteer) at Archoke Magazine

Led social media strategy and content across LinkedIn, Instagram, and Facebook; boosted engagement by 45.8% and grew followers to 913 on LinkedIn (an 894.57% increase).

Graphic Designer at Archoke Magazine

Designed cover illustrations for Volume 11 issues and conceptualized and designed visually appealing page layouts under brand guidelines for Volume 11, numbers 1-6.