Producing content strategies, brand guidelines and copy that meet business objectives and add value. Developing tone of voice guidelines, strategic content plans, and collaborating with internal and external teams to support brand rollouts across multiple markets. Managing multiple projects with conflicting deadlines and providing senior editorial direction.

Senior Copywriter (UX and SEO) at Virgin Media

May 1, 2021 - October 31, 2021

Wrote digital content to promote up-sell/cross-sell, improved conversions, and supported UX through clear microcopy and information architecture. Delivered 100+ SEO-optimized web pages on deadline; contributed to a brand voice and content strategy; collaborated with product and design teams across 54 global offices.

Senior Copywriter at Barclays

February 1, 2017 - August 31, 2018

Led on-page copy for digital banking products, collaborated with UX and product teams to create engaging content for campaigns, and refined readability and accessibility through clear voice guidelines.

Copywriter & PR Executive at Bott & Co Solicitors

March 14, 2014 - May 31, 2015

Wrote marketing and PR content, redesigned the website and client communications to improve clarity and compliance, and ensured brand message consistency across channels while supporting press outreach.

Copywriter & Brand Voice Specialist at Independent Consultant

October 1, 2012 - Present

Producing content strategies, brand guidelines and copy that meet business objectives. Leading on brand voice development, UX and content planning; delivering high-quality outputs across multiple projects and coordinating with global teams.

Head of Copywriting at Clarksons

October 1, 2021 - January 31, 2023

Project managing internal and external copy across online and offline channels as part of a brand re-launch; brand guardianship; content strategy; tone of voice and guidelines; ensuring consistency across 54 global offices.

Senior Copywriter (UX & SEO) at Virgin Media

May 1, 2021 - October 31, 2021

Wrote digital content to promote upsell/cross-sell; reduced bounce rate; improved click-through rate; drove conversions and revenue. Contributed to UX labs and A/B testing; collaborated with stakeholders.

UX Copywriter at Very.co.uk

July 1, 2016 - October 31, 2016

Led UX copy for fintech and retail app experiences; improved checkout and product page copy; contributed to usability testing and content optimization.

Lead Copywriter at Prior Group

February 1, 2016 - July 31, 2016

Led copywriting for a leading private healthcare provider; created content that supported marketing and communications objectives and maintained brand consistency.