Paula Salinas

"Empowering Families Through AI-Driven Approaches to Chronic Condition Management" -Designed AI-driven health SaaS products with native support for iOS, Android and web. -Redesigned the product’s visual language, introducing a minimal and refined aesthetic tailored to next-generation AI experiences, with a strong emphasis on typography, clarity, and scalability. -Conducted user journey mapping and research initiatives to uncover insights that informed the development of new features and optimized user workflows, while identifying key project metrics and taking full ownership to ensure their successful implementation. -Led user testing sessions and feedback workshops to validate designs, enhance usability, and prioritize feature improvements based on real human/user behavior. -Developed and implemented a unified design system, which improved team collaboration and workflow efficiency while ensuring visual and functional consistency across all platform components. -Designed high-fidelity prototypes for user testing and stakeholder presentations, which guided product refinements and helped prioritize future feature development based on user feedback. -Reviewed release performance results, identified opportunities for improvement, and iterated on design approaches to enhance overall product adoption and effectiveness. -Collaborated closely with product owners, engineers, Data Scientists, building strong relationships and fostering a culture of cooperation and innovation within an agile development environment.

Led the design of an AI agent interface that predicts emotional shifts and delivers daily, evidence-based content recommendations, improving user engagement by 25% and increasing daily active usage by 20%. Designed AI-driven health SaaS products for iOS, Android, and web; redesigned the product's visual language with a minimal, scalable aesthetic; conducted user journey mapping and research to inform new features and optimize workflows; owned key project metrics and ensured their success. Led user testing sessions and feedback workshops to validate designs and prioritize feature improvements. Developed and implemented a unified design system, improving team collaboration efficiency and ensuring consistency across platforms. Produced high-fidelity prototypes for testing and stakeholder presentations, guiding product refinements. Reviewed post-release performance metrics and iterated on design solutions, contributing to a 10-15% increase in product adoption. Collaborated with product own

"Global Digital Transformation of Crop Health in Agribusiness SaaS." -Maintained and enhanced the company’s flagship SaaS product, resulting in a 20% increase in user satisfaction. -Designed and launched new features and user flows that improved user engagement by 25% and reduced churn by 10%. -Led design documentation, including user journeys, user stories, wireframes, and information architecture. -Implemented and collaborated on a comprehensive design system, optimizing workflows and maintaining coherence across the platform. -Conducted A/B testing and usability studies to refine designs and improve the user experience. -Produced high-fidelity prototypes for user testing and stakeholder review. -Delivered presentations and design walkthroughs to stakeholders, securing approval and alignment.