Erika Gesue

Point of contact between internal creative team, internal client, and senior stakeholders; creates workback schedules for campaign assets; oversees asset delivery and archiving; disseminates client feedback to creative team; conducts kick-off meetings and weekly stand-ups; manages development from assignment through completion with internal teams and vendors.

Led cross-functional communications among Creative Advertising teams to develop campaign timelines with clear asset lists and target delivery dates. Outlined budgets, built contingency plans, forecasted special requirements, and mapped timelines. Managed milestones and work-back schedules across marketing, social, paid media, international, and cross-functional partners to ensure campaigns were completed on time and to spec. Overseen agency relationships from budgeting and invoicing to problem solving, onboarding, and maintaining expense visibility; raised major issues to senior management.

Lead cross-functional communications to develop marketing campaign timelines with asset needs and delivery dates; outline budgets and contingency plans; manage milestones and workback schedules across marketing, social, paid media, international, and partners; manage agency relationships and campaign finances; escalate issues to senior management.